Doubling Down on Imagining Sustainability

This is not going to be an article on the you-know-what. I’m tired of giving that horrible thing attention. Neither is this an article about silver linings. I’m not trying to peddle some false positivity. Nope, this is back to what I care most deeply about besides my daughter, my family, my friends and my dog: art and the environment, in my case: photographing Wilder.

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For about the past half a year, I have been working on a project that I started with my girlfriend at the time. It is a study of a local park that is accessible on foot from my studio. It started with Madison, and it has continued even while we have not been able to be in contact due to the current situation.

 

The project is about a connection to a place. There is something about hiking, about the slow methodical speed of walking, that makes a great energy for making photographs. Being connected to a place also means being connected to people. Love is always at the core of any artwork I make. That is my motivation.

 

Of course, love is a complicated set of emotions and actions. There is romantic love, familial love, the love of the natural world, the love of art. Love is a drive, and attraction to an idea, thing or action. Love is at the root of philosophy: it is the love of wisdom. If you can cultivate the energy of love as a driving force, then everything you do becomes more meaningful. Coming from a place of love is seriously underrated.

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In our current culture, we have a challenge in thinking sincerely about love. We do not honor or think deeply about the most important things: truth, beauty, goodness and love among the top of the list. We are obsessed with sex, money and power above all else. What happened to the powerful influence of love as an attraction? Love that guides us to protect and build up what we need to survive is lacking in a world riddled with techno-addiction and cyber-war. Fundamental concepts like love come across as childish or naive.

 

And yet, the most enduring things are simple but powerful and we should return to them. Now is the time to start making the work that is coming from a place of love and imagining sustainable development. We are always developing, always in process, never not building, and if we can focus our energies and resist the urge to chase after our addictions, then we might just be able to present a vision to the world that will inspire us to live in a way that makes more sense.

 

What does this mean in the context of Santa Cruz? Santa Cruz is a very strange place, but not in the ways that most people think. I often find myself cringing as I overhear people talking about Santa Cruz from an outsider’s perspective. What does it even mean to be local to a place? Why does it matter? I think it comes down to a matter of respect.

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A side note: for our communications to work we need to have more than a little common understanding as to the meanings of words, but all words have multiple meanings and are interpreted differently. We know that language is a dynamic and slippery medium, so it is always worth doing the work to define terms. That might be one of the most helpful things that writing can do: help us to come up with common understandings of concepts.

 

The push for greater sustainability in our development starts with a locally based love and respect for the landscape which leads to a desire to protect. In Santa Cruz, this plays out with a hyper sharp focus in the area between ocean and land where famous surf spots attract wannabe waveriders from the CostCo riddled hinterlands. Now, it is more than fair to say that nobody can lay claim to a part of the ocean.

 

The ocean is for everyone. But, not everyone deserves it. The ocean should be for those who respect it, who love it and who protect it. These three things are way more important than your home address. Love leads to respect which in turn inspires an effort to protect. You see a lot of people who come to the ocean with a predatory and entitled attitude, looking for opportunities to score one way or another and unconcerned about their impact on the place.

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This is true for our parks, too. The pristine trails climbing through redwood forests and up long grassy meadows with the opportunity to see wildlife and all of the intricacies of light and leaves and the interactions of organisms in an ecosystem at work is beautiful and attractive for good reasons. Access to the parks for everyone tips us in the direction of an egalitarian democracy, and so of course they should remain open to the public, but again not everyone deserves them.
Every weekend and then all summer long, people come to the area as tourists and treat the place with anything but respect. Part of the character of internet culture, which is evident among other places in high relief on Twitter, is a kind of jaded gallows humor and cynical lack of response to the things that happen in the world.

 

In other words, the dominant culture of Twitter is the culture of New York. The dominant culture of Instagram is Los Angeles. Facebook is the Midwest. We have a critical world-weary sarcastic sophisticated style of interpreting the world and an exhibitionistic flamboyant hedonistic showcase of contemporary versions of primal instincts. We have the seen it all by the age of twelve.

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Both of these approaches are what they are, and one thing they are is conceptual straw men. In the context of a megalopolis the need to be heard above the continual cacophony of millions of people all trying to get the same cronut creates a tone of such hyperbole that mainstream culture, porn and the absolutely illicit all merge in one wretched shriek of madness. That’s how I see culture right now. It stinks like 8th avenue on a hot morning, like rotting food, cigarette smoke and vomit.

 

We have ulcerous stomachs and flabby arms. From the couch, we judge the world like disappointed gods condemning our own creations in some twisted self-hating turn, a demonic yoga posture. A new variation on the ouroubourous, we have eaten too much of ourselves and are now instead vomiting up our own being.

 

This is the character of internet culture, generally, but it is not the culture of Santa Cruz. I don’t know what could make one culture better than another unless it is the abundance of love, respect and conservation for the place itself. If people are actively celebrating, taking care of and protecting the place where they live, is there not something better about that then another culture lacking those important qualities?

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The only reason to judge a culture is to promote the version of culture you want to take over the world, and as maniacal as that may sound it is also simply inevitable. If you want to have a world with greater sustainability it has to be the entire world, since we are one global system with oceans and atmosphere connecting us. What Elon Musk sends into space affects all of us for good and bad.

 

In the end it is a competition of ideas. You can’t blame people for liking what they do. You have to give them something better, you have to lead by example. That is what I try to do in my photography and in my life. I chose to create my content by walking to locations and syncing my instinct for making pictures up with the landscape the lighting and the mysterious elements of unpredictable change.

Will it be enough to move the needle? Will it help to push the people of the world to reconsider what we value? Who knows, but regardless of outcome the job is still in front of us and we can choose to do the work or not with attendant consequences. If we want good outcomes, we have to do the work.

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For me, this begins with walking long distances over and over again as I collect images and make photographs. Those are two distinctly different things, as I do one casually and without much work with my phone camera while hiking and then I also have my backpack with camera equipment, and I also carry a tripod for when I want to make a photograph that requires more technique.

 

One of the most ridiculous and counterproductive feelings I can remember from before I started this project was the frantic attempt to find a good location as golden hour approached. Sometimes you could see that the sunset was going to be amazing and so you might be racing around in your car to be in the right spot. What a bunch of horseshit that is. Since I now make photographs while in the middle of a five-hour hike, I have to use a much different set of instincts to get myself into the right position to make a photograph during the best moments of light.

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In order to do that, I have to align my instincts with the landscape. This is an ancient art known by farmers and practiced by surfers. I learned it from mainly from working with Anthony Tashnick, who is the one human most keenly attuned to the ocean I have ever known. All professional surfers have this instinct. It is a prerequisite to the job, just as a fisherman has to find the fish. The surfer has to be where the waves are good. The photographer has to position themselves for the right compositions at the right times. It is all the same in some way. You have to study the patterns and intend to be in the right place at the right time. It is an exercise of using desire to change your behavior. You have to want to get the shot and then work to be there for the moment when it happens.

 

Another, less positive, way to think about it is like the instincts of an alcoholic or junky. The need for that thing is so strong that there is almost a supernatural attraction to it that creates the ability to know where it is at all times. Just like the alcoholic knows where the liquor cabinet is when they walk into a home, the surfer knows where an incoming swell is going to break, and a photographer knows how to be somewhere amazing when the light peaks.

 

I certainly am not suggesting that I have it all figured out, but I do have some things wired. I know that the more I hike the better photos I get. I know that it is a great honor to be a photographer and I respect the art and its tradition, so I feel compelled to work at being the best artist with a lens that I can be. I very much approach the task of making art with some kind of militant warrior spirit. I believe that it is as much about conquering my own fears and temptations through discipline as anything else. Working on photography is one thing: working on the person making the photographs is another altogether. Facing ourselves and being honest about what we find is an act of courage that is transformative.

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This project is an attempt to align those things, too. I want to improve in all aspects of my being, but especially as a photographer and as a person. How can you gauge your improvement? How do you know when you are getting better? It is just a feeling. It is all subjective anyways. But, you have to live with your feelings, so if you can conquer the negative self-talk then you create space for some much more interesting dialogue.

 

The best way to earn the respect of people you care about is by being respectful and that starts with how you treat yourself. Hiking for my photographs gives me a sense of achievement and a confidence that I know something fundamental about myself. My desire to keep pushing myself physically and artistically gives me a sense of self-respect. I know what my intentions are. When I feel tired or sore, it reminds me of my decision to double down on imagining sustainability and it feels great.

 

 

 

 

 

Communication, Marketing and Value During Covid-19

In a world where many if not most people have a skeptical attitude about what the news reports, how can we possibly create marketing materials that people will believe? In the article, “How to Adapt Your Marketing Strategy to the Current Market,” Alex Gold makes some very fundamentally important points. The two main things that I want to focus on are his idea of leading with creative respect for the cultural mood and of providing some sort of help or value. How can we gain a sense of what people are thinking, wanting and needing? From that knowledge, how can we craft messages that serve the public? How can this all be done in the name and language of brands?

 

Marketing is a form of communication. Like all good communication, it depends upon listening and having something to say. There is a back and forth. In the social media age, it is very easy to see what is on people’s minds. All it takes is a little investment in time to do the research. Actively looking at social media with a mind to learning the cultural mood of the moment is a critical form of research. Without this, you are just drawing in the dark.

 

Gold makes the point that consumers care about brands’ values and thinks that this is even more important during a global crisis. Now more than ever, people are wanting to keep connected to likeminded people and brands. This can create some interesting challenges for brands that have messages not suited for the moment. Gold refers to Jeep ads that are “communicating the message ‘stay home’” despite their off-road character. Now is not the time to be encouraging people to get out and explore, and so even when it goes against core brand values there is good reason to adapt to the cultural mood.

 

The question then is: what do people want and need, and how does a brand help them with those challenges? In many ways, what people want is created by what they can’t have, so there is a desire for good health, for human connection, for freedom and for work. These are the things that are undergoing change right now, and brands who can address these needs will be able to deepen their relationships with customers.

 

Let’s take a look at each of those categories and think about how brands can add value during this time. When marketers better understand what the public wants and needs they can craft messages that fit the moment.

 

  1. Health: This is on the minds of almost everyone. How does your brand help people with their health? Does it promote a healthy lifestyle? Does it provide some form of emotional release? Can it promote mental health? Some types of brands that can provide value to people concerned about health include: any and all health providers, healthy lifestyle brands, fitness instructors, and any brand that promotes building up your immune system. People who are reasonably worried about their health are in need of help finding direction with their efforts. When we talk about health, though, it is not just physical health but mental health, too. Now is a time for mental-health-based brands to provide any kind of help they can. Whether it is guided meditation, yoga inspiration, home workouts or breathwork, there are lots of options and catering messaging to be as useful as possible is going to be very effective. Even if your brand is not based in these categories, bringing in some health experts to provide techniques to your workers and consumers could be very helpful.
  2. Human connection: We are social beings, even the most introverted among us. Being forced into confinement and kept from our friends is painful even for stoics right now. How can your brand help people to meet or to engage in conversation? What kind of conversation is going to avoid conflict and nurture connection? Some sort of fan forum could be cool. Virtual happy hours are popular. Finding creative ways to help people to connect over common ideas is key.
  3. Freedom: As so many of our normal activities have been taken away from us, there is a huge desire for freedom. What that even means is up for debate, but there are many approaches to finding some space of choice. When we have the ability to make certain decisions taken away from us, there is a need for some sort of control. Freedom and control are intimately connected. Without freedom, there is no control. Other people are in control. This is why Jocko Willink’s formula Discipline = Freedom is so important. How can brands help people to create space that they have control over where they feel free?
  4. Work: With the shutdown of most of the business world, money is on the mind of lots of people, but even more fundamental than currency is the desire to be productive. We need money, or the ability to purchase things, but what many people want is deeper than that: they desire purpose. Lots of people find their meaning in their work, so when the ability to work is taken away there is a huge hole in our lives. How can we fill that space and time productively to build our skills during this time to make ourselves more valuable when it is time to return to work?

 

These are some fundamental ideas to think about when you are crafting your marketing messages. Why do people choose your brand? What does it help them with in their life? How does this value fit into the current cultural mood? If you answer these questions, you will be on your way to creating content that will work during these Covid-19 times.

Style and Imagination in Art and Personal Branding

What drives us to make the photographs that we do? This is a question applicable to almost everyone, these days, photographer or not. It makes me pause, though, and wonder how many people really have phones, and if a camera is really the necessary tool. Is this the right question, or am I thinking within my own bubble of familiarity?

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Am I only speaking to the people with enough economic activity to have cell phones, or is this a fundamental question to humanity? If you don’t have a camera, not even on a phone, then how do you make pictures? How do you make your imagination known?

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First of all, I would like to think about the question of universality. That is what I am trying to understand: is there a universal impulse to make pictures, and if so why? Do we all in one way or another engage in the act of making what we imagine into reality?

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I think that making pictures, whether with a camera or a pencil, is really just another way of manifesting thought, of turning the mind’s conception into something real through the exercise of will. We all do this in our lives in numerous ways.

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In reality, we all are artists and we actively create our ways of living, unconsciously or not. From the way you stand, the amount of exercise you do, the food you eat, your hygiene habits, every person creates their own physical image first and foremost. We are all brands. We always have been. This situation is just showing us that more than usual.

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In this way, every person is a model first, an actor second, and an artist most of all.  We are models because we create our personal image, we are in control of our look, and how we present to the world determines a lot about how we are received. We are actors because we control how we communicate, how we speak, how we express emotion. But, we are also writers because there is no script. There are just situations, relationships and decisions. From these things we each write our story every single day.

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In addition to existing as an improvisational writer and actor, we also design the set and the costumes of our lives. Every single person does this no matter how limited or extravagant their budget. The prisoner on death row and the billionaire with their own island both are equally involved in the production of their space. While they have radical differences in their access to resources, what they do with their space is still determined by them. This is just something we do naturally, and in the case of the prisoner it is so limited that the entire process of choice becomes so subtle that it exists entirely in a world of nuance. Still, it exists.

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In this way, humans act as brands. Or really, it is brands that mimic this form of pattern production, this chosen style of presentation. It happens in the natural world in an infinite array of varieties. The Cheetah is a brand of predator. We take from this natural tendency to express, or to hide (as in the case of the chameleon), our character. How does our appearance communicate our character?

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Just as there is a power dynamic in the natural world, there is one in culture. Flaming Hot Cheetohs have a complicated set of codes that you can trace back through a series of business decisions based on feedback from the public. In business, there is a massive collaboration between creatives and consumers. In life, it is the same. We act and react based on how we feel about the response we get from the people we interact with in our day to day lives. Going against or with the grain still depends upon the grain.

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Back to photography, though. Back to the records that we keep, the art that we create. If you have a phone with a camera on it and you scroll through your pictures you can see a lot of different lines of thinking.

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On the one hand you have evidence. A photograph of a missing tooth, to show grandparents that the first baby tooth has left. We use photographs as evidence in complying with the rules, or of breaking them, which is evidence of rebelliousness. Lots of photographs these days show people confessing their inability to follow the rules, or their decision to break them. That is also be a kind of creative choice. We see that a lot. It’s a kind of trolling, really, but so common that we maybe don’t see it that way. People breaking the rules for the sake of breaking the rules is a huge part of American rebel without a clue culture, but I don’t think it is the prevalent tone today.

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Instead, I see a lot of people figuring out what they are most passionate about and use their media to communicate their cause. We are a world where people who change the rules will be much more important than people who break them. This is another reason we make images. We want to express our values in order to attract the right kind of people into our lives so that we can create change, so we can write new rules together. So, photography is just an extension of being human, just another way we create an invitation to people to engage with us in living and reimagining what it means to be human.

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Because it is a deliberate mental activity, it is natural to think about photography by considering psychology. Of course, there’s a psychological understanding of all human behavior, but our formal communications are especially open to this kind of interpretation. The choices we make in our photographs say a lot about who we are, even though the question of identity is never a simple one.

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Psychology gives us data through experimentation that helps us to understand certain patterns or to try and fix some types of problems. There is a lot that we can learn about ourselves and others through a psychological understanding of the kinds of photographs we habitually consume and create.

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But, beyond self-awareness there is another level of thinking about choice in photography. It is the basis of artistic form: style. Even with all of the anti-aesthetic theory of postmodernism, style has been the one unrelenting factor in the consideration of art, but especially when you understand that form and content are inextricable.

 

Style is the only thing left that has any ability to create leverage in art and life. Style itself comes from the exercise of creative control, from decisions made in the making of art in choices about life.

 

If you were simply to make whatever you want, to scratch whatever particular itch you are feeling, then would that make a more consistent and authentic type of content or is that simply an unconscious reaction to events? And if the latter, then is that just bad style or is it actually better being more authentic? What makes it good or bad?

 

That of course is subjective. It depends upon whether you like wild spontaneous diverse uncontrolled forms or if you appreciate precise controlled focused concentrations. Both are equally valid and can be expressed in art. In some ways the amateur impulse, when someone starts making photographs for fun, is the same as the artistic one. It is to create pleasure, but a certain kind of pleasure.

 

Richard Feynman wrote a book about the pleasure of finding things out. That is a certain kind of intellectual production: a scientific experiment. It is, like art, a way of organizing one’s mental energies: it is a style of living. It is based on shared values.

 

The art of making photographs has something of this intellectual joy of experimentation, of research to it. All art does. You have to try and make something that matches the way you feel, the effect you want to have with the resources available to you, and it is the completion of this experiment that creates an intellectual value to the work. When you stop to think about how the photographer does what they do, it enters into this other dimension of education, of learning about the world and about techniques of representation.

 

In this way, every moment of every day, we are creating the world around us. Never before has this been more apparent to us than during this time of changed habits. What we have is an opportunity to become more aware of the way we interact in the world, who we are, how we want to be perceived. This is a moment to reinvent, to experiment with new ideas, to take calculated risks. It is a time to work on our style.

 

Whether that means working to imagine greater sustainability, to envision economic opportunity, to create cultural change, or to contribute to the greater good by innovating and making something new that helps people to become who they want and need to be regarded as being: it is all the same. We are in the midst of a cultural revolution.

Creating Better Content

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HELLO friends this is Jake J. Thomas bringing you another episode of the Dialogic podcast.
I hope you all are well. I wanted to take some time today to discuss the important of creating content during this uncertain time. More than just the importance of creating content I want to think about the best kinds of content to create during this time. This is especially for anyone who has children, works with children and cares about children. One thing that I’ve noticed is that pressure tends to exacerbate whatever problems already exist. This situation is similar to a stress test that a financial institution would use. The stress is identifying where the weaknesses are. If a part of the system doesn’t seem adequate to withstand a moderate amount of stress it puts into question the viability of that part of the project. The failure to endure the stress opens up the space of removal.

 

I think now is the time to double down on the kind of content I was already creating; content that is actively imagining sustainability. I don’t think that now is the right time to judge anything or to look for silver linings. I want to share my experience of concern for people’s health and for the economic consequences of what we are doing, and this heightened concern motivates me to work on inventing solutions to the bigger problems we face.

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We are identifying problems because of our inability to achieve certain goals. The symptom is dysfunction, the inability to reach a goal, which creates an emotional response. How do we respond to the feelings we have when our old ways of proceeding no longer work? Do we jump back into action? Do we find new ways to achieve our goals?

 

This is certainly a very stressful test. One thing that has worked for me is to challenge myself. Giving myself some kind of tangible goal that I can use my will alone to achieve gives me a sense of control. I also have an intense energy inside of me because I am a passionate and caring person and if I don’t find a way to channel that energy then I have no way of controlling it. The best way I have found to focus that energy is through hiking long distances.

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If you are going to waste six hours looking at your phone, you could have spent six hours doing pushups, hiking, working on some physical fitness goal. Let’s not sell ourselves short. The feeling that I have if I spend six hours hiking is so vastly superior to the way I would feel if I sat around watching Netflix looking at Twitter that it is a no-brainer. The thing is, we have these programmed habits that have to do with economic schedules. We have monthly, quarterly and annual cycles that have deadlines that need to be met. We are drawing lines through the history of our times with the choices that we make, and sustainability is the most important thing to be thinking about and working on during this time and for the foreseeable future. While we are reimagining how the economy will function, we should also be preparing for other big concerns and that is what we should communicate in our work. I believe that art and marketing do and will merge at their highest level to work as a kind of attraction/ conversion cultural machine transforming people into agents to work on the task of imagining and sustainability and executing our plans sustainably.

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So many things are going to change and probably one of the first things we will want to do is to figure out what we can have in terms of values and principles that will not change when the circumstances change. Transparency in communication and accounting, nonviolent communication, whatever it is that we can agree on as a fundamental unchanging character of our community will help us to endure all of the pivots that we will have to make when our circumstances radically change. A principle-based set of ideas will give us some structure that will help to navigate the chaos

 

We certainly need some better content to be created. When I look for content, I am overwhelmed with the impression that there is not enough good content being created. People are not doing enough. The thing is, it is challenging to figure out how to create content that is attuned to the feeling of our times. First of all, we need to address what people are going through and help them to make the most of the new limitations imposed on our ways of life.

 

One of the things I have been impressed with for hitting all of the marks is vegetarian bloggers. I have found some amazing people who are creating recipes and are promoting plant-based food options in a way that aligns with a more sustainable lifestyle and addresses what people need right now, which is good healthy food, joy, and pleasure. The politics of animosity and adversity are so much less interesting to me than the inventiveness of these vegetarian bloggers. So, that is one direction that I want to follow. That is a path that I plan to forge here in my own home studio with the amazing ingredients of our awesome agricultural region.

 

In Common: Building Community through Communication

Hello friends hope you all are well

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So, I have a bunch of things on my mind that I want to communicate to you, and that is the first topic actually. That is what I want to talk to you about the most today: this idea of community and communication. It’s such a strange thing to think that virtually no one in the world is unaffected by this pandemic and nobody seems to be clear about how to deal with the problems, so we have this very common situation and that alone is not going to create community. It’s going to take communication for us to be able to understand that our common situation puts us in the position where it is best to build community. But how does that really work? What does it look like? How do we build community in a way that feels good to us. I think that a part of the challenge of community is the fact that we have so many individual differences and that is part of our value system. We tend to reward individualism and we have a strong sense of accountability and you can’t be accountable and you can’t earn rewards if you don’t have a strong sense of individuality, but that can work against building community. In other words, if we have a culture that values individual efforts, then how do we focus on things that affect the larger whole? We have individual efforts but we also have team sports. How do we pay attention to individual contributions while staying focused on the team? These are age old ancient questions about society itself about organization, about families, etc.

 

The first answer to the question what makes building community difficult is the fact that people get into conflicts and a conflict taken to extremes becomes uncomfortable for everyone and at its extreme conflict eventuates in violence. So, the attempt to build community can actually lead to violence. So, here we are in this unknown window of time where we are prohibited from gathering in groups. We need to keep doing good work even though we can’t get together.

 

I’ve always tried to imagine myself as part of the human family even though I have a clear idea that I only know a tiny fragment of what that means. I belong to this vast family of humans and I know so little about the majority of them and it is this proximity and lack of knowing that creates the fear and the intrigue. There is the idea that it may be rewarding but the fear that cultural contact could be fatal.

 

But here we are in this time where getting together is impossible, so maybe getting to know each other is possible from a distance. If we take this challenge, then maybe we can actually work on understanding each other and creating cross cultural bonds. I would guess that if given the opportunity we might find out that we have very similar situations as other people in other parts of the world.

 

When I am looking to connect with people in other parts of the world I am trying to think about the personality types that exist here and I’m speculating that there are other people in other parts of the world who have more in common with you than with the people who are in your own family and since we can’t come together physically we have an opportunity to learn from each other.

 

We are going to have a lot of new work to do. A lot of work is going to be based around rebuilding. We are going to have a lot of work of recovery to do.

 

It’s a strange thing, but we have this fear of other people having power over us and with good reason but when we can take the risk of communicating without the danger of physical violence then maybe we stand a chance of getting to know each other better. In other words, I’m thinking that we might have friends out there we don’t even know exist.

 

The biggest question we all face right now is how we will continue to do business. How will we pay the bills to continue operations during this economically difficult time? How are we going to create communities where trust is apparent so that we can transact and build networks of exchange?

 

One thing that is hopeful is that we will be analyzing the basics of human interaction from this new point of view. We will need to break down the fundamentals of human economic activity and we will figure out how to do things in a way that saves lives and keeps people on a healthy path.

 

Before this pandemic I was already beginning a rugged campaign of sustainable content creation practices. I had been training for very long hikes to get up early and out in the morning light so that I can create content for businesses that is of a very high quality but that doesn’t rely upon fossil fuels for its production. My studio is still on the grid, so I’m not without a footprint, but relying upon my own locomotion, using my power of walking to get me where I need to be has been my practice for the past half year.

 

I believe that at their highest level, forms tend to merge together and I am hypothesizing that we will have in art something that will merge together with marketing in a kind of art experience that leads to action. For example, in the dialogues of Plato philosophy and literature merge in a high form or art. I believe that we are due for a new form art that works like marketing to convince masses of people to take an action. Philosophy and literature merge at their highest point and the same is true with marketing.

 

Art history shows us how artistic forms change over time and adapt to meet new needs of humans. So, while artists of the Italian Rennaisance were mainly painting portraits and scenes from the bible, modern artists created so many different artistic movements and the whole idea of art for art’s sake had to do with understanding what art can do when it is not in the service of another discourse. But where we are now as a human race requires of art something that is more similar to marketing. We need art today that will give us the experience of art but will also have the effect of marketing. In other words, our art is going to convert us into certain kinds of action.

 

Part of that is going to be about building community through artistic communication. While we have this window of time where we have decided to stop all human contact we have an opportunity to learn more about each other and ourselves.