1. The ease. You ever feel that sense of flow when everything is just kind of happening gracefully and you don’t even need to push, there is just a beautiful controlled forward movement? It’s like riding a skateboard down a hill with a gentle incline and smooth surface, you can go as fast as you want or just cruise and enjoy the feeling of effortlessness.
It’s been a little like that for me at times lately with my photography. I’ve been embracing the opportunity to work on studio lighting and creating still life compositions with products and food at home. The result of that work is that sense of fluidity that allows me to work fast and get great results.
Now, I don’t want to give the illusion that this flow has come easily. It hasn’t. I’ve worked my ass off numerous times and for a long time to get where I am in my abilities. I know what feels good to me, so I can pretty reliably say when I am on or off and the results always follow that feeling.
For me, an important part of the process of shooting food is appetite. You have to be hungry. That’s why I work out so hard, doing my 700 pushups and squats and hiking or biking tons of miles. A lot of photography is sitting at a computer, so it’s super important for me to be as physically active as possible. You don’t often think of fitness and photography in the same context, but for me it is critical that they go together.
Well, when I received the text to shoot the meal kit, I was hungry as could be from working out, so I was all primed to go. For those who don’t know, Hanloh is a Thai food pop-up here in Santa Cruz and they always have delicious authentic flavors. I was excited to see what this Pad Thai kit would create.
2. The aura. The variety of color texture and form inside this meal kit made a beautiful subject to shoot. As soon as I opened the box, I could tell that it was going to be fun. Sometimes things just have that kind of magical presence to them and good marketers always try to create it for the consumer. It comes from the combination of an authentic and powerful cultural object and an enthusiastic appreciator.
It’s like when a kid sees a skateboard or an electric guitar for the first time. That thing kind of hums and glows with this magical aura and that is exactly how the ingredients appeared to me. I also feel that way about wine and beer. To me, those drinks are almost more beautiful to look at than to taste.
What makes something pleasing to look at? Where is the source of beauty? While I have studied these questions for thousands of hours, the experience is the only thing that really makes sense. We don’t know why we like things, but we’re lucky we do.
3. The people. All of my work is motivated by people I respect, and this was no exception. The beer is from my sister’s brewery Santa Cruz Mountain Brewing. Through working with Emily (the best community builder I have ever known) I met Lalita Kaewswang, who is the woman behind Hanloh. An intensely smart culinary artist, Lalita is passionate about her craft, and that always inspires me.
The other people who motivate me are the people of Santa Cruz. This is the community I know best and care about most and it is the small businesses, the surfers, the entrepreneurs, the brewers, the naturalists, the teachers, the yoginis, the musicians and all the other brilliant and beautiful kinds of folk in this town. If Portland is where the dream of the 90s still exists, Santa Cruz is where the dream of the 60s was born and where its best parts still thrive. We support our own, here. We shop local. That’s how we maintain our unique character. It’s the people who are working hard every day to provide the people of Santa Cruz with the culture they enjoy who inspire me.
4. The food. Like I said earlier, I work out a lot and that makes me very very hungry. Well, let’s just say that none of this food went to waste, lol.
It was a pleasure to shoot this meal kit for Santa Cruz Mountain Brewing and Hanloh Thai Food. Thanks for reading my blog and for looking at the photos and I hope you get a chance to try the food and beers!
You can order your meal kit, HERE: https://scmbrew.square.site