Imagine Your Audience
When you write copy for a brand or for yourself, you must put the reader first. You should strive for: clarity, concision, and creativity.
Clarity: Do not confuse your reader. Try not to sacrifice the clarity of your message for clever wordplay. It’s better to be boring but clear than interesting and hard to read.
Concision: Write copy suited to the space it appears. When you are coming up with captions for social media posts, less is more. The challenge is: how quickly can you get to the point?
Creativity: With a clear and concise message how mouthwatering can your writing be? The goal is to stimulate the reader’s senses, to instigate their imagination, and to incite their desire to do something.
- Imagine a consumer’s experience with your product or service. What is it like to use your brand? Write a short paragraph painting the picture of someone using your business for the first time.
- Describe the three most essential features of a product or service and explain the potential benefits.
- Demonstrate your understanding of the problem that your business solves. What pain points can you address in a short paragraph?
When you use Jake J. Thomas Photo as a marketing service, you get a qualified and experienced professional who is dedicated to helping you reach your goals. Thomas has consistently proven his ability to translate a brand’s identity into a variety of content marketing asset categories. Whether you want to tap into the organic reach of Instagram Reels, want to use the SEO rich strategy of publishing blogs, or if you just want a photo shoot to build up your own stock photos Jake Thomas will provide you with high quality assets and an easy to understand and enjoyable experience.
Content Marketing provides critical leverage to small businesses by: telling the brand’s story well, tapping into the power of SEO, and organizing an editorial strategy for social media posting.
Digital Marketing contains the entire world of online advertising and communications, and it can be extremely overwhelming and hard to know where to start or how to focus your energies. Hiring a content marketing professional provides you with a structured plan and a resource for understanding what is working and why.