I like to earn my photographs. I don’t think a robot could ever feel that way, but maybe artificial intelligence will include emotional dimensions. Maybe we are not special as human consciousness. Still, I feel better when I do something hard that leads to a great photograph.
A lot of it has to do with timing. You have to synchronize your life with the light and the landscape. You have to be in the right place at the right time, and if it is hard to get to that place then you have the added reward of achieving something that is difficult. It is not just what the camera can see, but what the body operating the camera feels and why.
Riding my bike through the mountain trails gives me a ton of physical challenges and a lot of satisfaction. It feels good to climb up to a ridgeline with the power of your own legs and the view is that much sweeter. It also means knowing the trails and how long they take and how fast you can go. It means having enough energy and physical comfort to be able to stop and compose your shots despite the fatigue or the hunger you feel.
It also adds the element of the unknown. You have some extra elements of chance at work. Getting yourself in the right spot at the right time is much harder when you are riding a bike, but it is also much more rewarding.
So much of life depends upon location. Realtors know this better than most, but photographers also are expert in understanding place. Yesterday I photographed my friends Natalia, Antonio and Derek. Natalia and Derek are realtors. Hence, the title.A favorite collaborator over the years, Natalia Lockwood has become a powerhouse broker of homes and it is fun to watch her grow.This is Derek Scranton who was voted Capitola’s “Best Realtor” in the Santa Cruz Sentinel’s Readers’ Choice Awards. Super nice guy, easy going and fun. Contact him if you are in the market for a home.What a team! Their smiles say it all. We chose Loch Lomond for our shoot, and found some great pockets of light along the lake. FYI, you are allowed to visit the lake for fishing and hiking, but no hanging out, as we learned.The homie Antonio is a capoeira master and with supreme flexibility he busted out some moves real quick. Had to take the opportunity to get a few shots of one of my favorite couples.By the way, Antonio and I talked about podcasts the whole time. He’s the only person I know who loves podcasts as much as I do. Always fun to link up with kindred souls.
What are your favorite podcasts? Going to be brainstorming some ideas with Antonio. Could be something cool in the works! These are wild times and we need to be discussing the issues.
1. The ease. You ever feel that sense of flow when everything is just kind of happening gracefully and you don’t even need to push, there is just a beautiful controlled forward movement? It’s like riding a skateboard down a hill with a gentle incline and smooth surface, you can go as fast as you want or just cruise and enjoy the feeling of effortlessness.
It’s been a little like that for me at times lately with my photography. I’ve been embracing the opportunity to work on studio lighting and creating still life compositions with products and food at home. The result of that work is that sense of fluidity that allows me to work fast and get great results.
Now, I don’t want to give the illusion that this flow has come easily. It hasn’t. I’ve worked my ass off numerous times and for a long time to get where I am in my abilities. I know what feels good to me, so I can pretty reliably say when I am on or off and the results always follow that feeling.
For me, an important part of the process of shooting food is appetite. You have to be hungry. That’s why I work out so hard, doing my 700 pushups and squats and hiking or biking tons of miles. A lot of photography is sitting at a computer, so it’s super important for me to be as physically active as possible. You don’t often think of fitness and photography in the same context, but for me it is critical that they go together.
Well, when I received the text to shoot the meal kit, I was hungry as could be from working out, so I was all primed to go. For those who don’t know, Hanloh is a Thai food pop-up here in Santa Cruz and they always have delicious authentic flavors. I was excited to see what this Pad Thai kit would create.
2. The aura. The variety of color texture and form inside this meal kit made a beautiful subject to shoot. As soon as I opened the box, I could tell that it was going to be fun. Sometimes things just have that kind of magical presence to them and good marketers always try to create it for the consumer. It comes from the combination of an authentic and powerful cultural object and an enthusiastic appreciator.
It’s like when a kid sees a skateboard or an electric guitar for the first time. That thing kind of hums and glows with this magical aura and that is exactly how the ingredients appeared to me. I also feel that way about wine and beer. To me, those drinks are almost more beautiful to look at than to taste.
What makes something pleasing to look at? Where is the source of beauty? While I have studied these questions for thousands of hours, the experience is the only thing that really makes sense. We don’t know why we like things, but we’re lucky we do.
3. The people. All of my work is motivated by people I respect, and this was no exception. The beer is from my sister’s brewery Santa Cruz Mountain Brewing. Through working with Emily (the best community builder I have ever known) I met Lalita Kaewswang, who is the woman behind Hanloh. An intensely smart culinary artist, Lalita is passionate about her craft, and that always inspires me.
The other people who motivate me are the people of Santa Cruz. This is the community I know best and care about most and it is the small businesses, the surfers, the entrepreneurs, the brewers, the naturalists, the teachers, the yoginis, the musicians and all the other brilliant and beautiful kinds of folk in this town. If Portland is where the dream of the 90s still exists, Santa Cruz is where the dream of the 60s was born and where its best parts still thrive. We support our own, here. We shop local. That’s how we maintain our unique character. It’s the people who are working hard every day to provide the people of Santa Cruz with the culture they enjoy who inspire me.
4. The food. Like I said earlier, I work out a lot and that makes me very very hungry. Well, let’s just say that none of this food went to waste, lol.
It was a pleasure to shoot this meal kit for Santa Cruz Mountain Brewing and Hanloh Thai Food. Thanks for reading my blog and for looking at the photos and I hope you get a chance to try the food and beers!
With all of the strange changes going down right now, it’s important to be able to find ways to adjust your attitude, especially if you do creative work. What gives you a fresh look at things? For me, one of the surest ways to regain my sense of humor and to renew my will to be productive is exercise. Physical activity helps me to stay in a good frame of mind.
I’ve been pushing myself to hike lots of miles during these weeks and that has been a super productive and inspiring practice. Hiking plays a key role in me being my best self and living my best life. I get out to some remote locations during obscure lighting situations for the rarest of photo opportunities. Since photography is writing with light, it helps to have as much information about the terrain you will be describing and the light you will be using.
That is one of your biggest jobs as a photographer. Know the landscape. Because it changes day by day, the seasonal variations you experience are invaluable knowledge to getting the best shots. Hiking is ideal for this kind of practice because of the slow and deliberate nature of the decision to go on foot.
Although I love the minimalism of hiking, especially when I leave on foot from my door, there is another tool I love to use to explore the landscape and that is a bike. One of our greatest inventions of all time: the bicycle. What a slice of freedom a bike can be.
I’ve been teaching my daughter to ride her bike without training wheels for the past week and seeing the amount of joy she gets just by pedaling down the street with me on a skateboard beside her is about the best feeling I have ever had. It reminded me of that pure feeling of freedom you get from movement, with the wind in your face and the ground moving fast underneath you everything feels a lot better. Going fast is fun. Of course, it comes with danger, and learning to be safe is a big part of the project, but seeing the release, especially in this time of emotional confusion and frustration is a beautiful thing.
I have also been watching the homeboy Brendan Schaub become a mountain biking maniac. His podcast The Fighter and the Kid, with Bryan Callen, has been a bright source of positive energy during this quarantine, because he refuses to give into the fear and steadfastly keeps finding ways to make the most of his days. For a guy with millions of dollars, he is getting out and mixing it up on the trails and I think it is about as pure and inspiring a project as I have seen.
I have also been seeing one of my friends, Natalie Earl, posting about her own bike rides. Getting out for some fresh air and sweating out some worries is a great idea and so I linked up with Nat for a ride. We left from her house and wound our way through weekend traffic up the coast.
There’s something so vital and almost primal about getting around on a bike. It forces you to tap into your instincts. You need your gut to guide you. And the rhythm that develops from dodging traffic gives you a kind of sense of flow that is very much related to creativity.
So, this week I joined the Thiccc Boy Bike Club with my friend Natalie and I’m hoping that we can continue to find some joy and release by hitting the road. I’m not going to be giving up hiking, though, because there is no replacing the intimacy of being out in the wild on foot where you can encounter the details and the animals on an even footing.
What are you doing to keep your energy positive? How are you getting exercise while staying safe during these strange times?
Hard times call for simple measures. No room for anything that doesn’t make sense. Less is the new black. Well, clear your listening schedule to make room for something soulful. Anthony Arya‘s music is a recipe for enthusiasm in a bleak cultural moment.
The path of the independent artist matters because it is the purest way to fulfill a vision. Stand-up comics who don’t have to defend their jokes to a network have the chance to speak truth while making people laugh. A writer with a computer can create an intellectual movement. And a songwriter with a guitar can make music that is true and that reflects their love of music.
What a person can do with some simple tools and artistic will is amazing. We live in a time when art is available to us at all times, and there are multiple channels to publish your own work. The freedom of speech has never had more power, and using our time to to debate and to create new forms is more important than ever.
Anthony Arya released his second album this week, and the world is a richer place for it. Arya is about to graduate from high school is on his way to Stanford next fall and is leaving a path of dancing feet, smiling faces and happy people in his wake. Check out The Road on Apple iTunes to experience the latest work from a great young American songwriter and performer.
We make the world. Being born and dying off and in the middle of this maddening froth of grief and fear, the role of music and art is essential: it helps us to understand the ineffable.
One of the side effects of the shutdown, the shelter in place order, or whatever you call this corona virus crisis is weeds. Great bushy volunteers crowding unkept sidewalks. We are in the middle of a drought. Otherwise the weeds would have swallowed us all up by now.
The stay home order has given people a renewed appreciation for simple things like a walk through your neighborhood park. The last light on Cypress trees indicates the setting of the sun.
I like to use a 400mm lens to photograph the landscape, especially when the moon is going to be a good subject.
The almost full moon making us all remember that we are in this together.
Spring brings winds and longer days to Santa Cruz. You can feel Summer on its way.
Before long, the Southern Hemisphere will awaken and send us powerful long period south swells.
Last night as I walked back from photographing the moon, I saw a couple of great waves smoking and spitting and generally rolling through in true Steamer Lane fashion right as I passed Barney’s bench. I have some theories about what he’d be doing during this time, but I’ll save those for a podcast sometime.
We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.
While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.
As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.
Social Side Effects
First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.
While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.
Professional or Personal?
If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?
This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.
Social Good or Bad?
Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.
Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.
Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.
Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.
What makes social media good?
When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?
I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking
What makes social media bad?
When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.
At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.
Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.
How is social media like books and art?
Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.
Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.
The Social Future
As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.
Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?
One of the things a photographer should do if they want to be an artist is to show the public things they are not used to seeing. The novelty of something that is not immediately recognizable is often magical and often takes up a lot more attention than maybe it even deserves. What really matters is when a photographer can show you something new but it is also lasting.
Most of the new directions don’t work. That is the nature of experimentation. Most don’t work, but occasionally there is a spark and a match ignites and the fire can be used to light a stove. In these cases, where we end up cooking, there is a lot of energy for the project until it too becomes well known and unsurprising.
Any photographer who chooses the natural world as a subject can tell you that there is always something new and surprising even in a place that you have photographed a thousand times. The sunset continues to stun us with its awesome qualities because every time it does something spectacular it feels like it is brand new.
That is one of the great lessons to learn from photographing the same place many times: the dynamism of light and life. Everything is constantly changing and the moments that make the most magical photographs may only happen for a few brief seconds.
The other night as I was hiking, I came upon a great horned owl sitting on a post. It was totally unaware of me as it was focused on the grass in the last light of the blue hour. I got out my camera and lens and set up my tripod and just as I was focusing the owl plopped down into the grass, belly-flopping onto some rodent in the field, which it took away up into a tree for its meal.
I didn’t get a photograph of the owl at all, but moments like that are why you go out into the field looking for anything and nothing in particular. I almost always get the shot. That is one of the reasons why I decided to write about missing this one. The exception underlines the rule.
I have this thing that I have felt as an artist for a long time, but Norman Locks helped me to realize it as a photographer. That is, you want to meet things eye to eye. You have to have the integrity to believe that you and your subject are equals and that this moment is going to make a photograph because you and the subject are coming together out of the flow of life for a split second of connection.
This means that you have to have purpose out there, too. If you are only hiking to find the animals, then they have the leverage and you have positioned yourself more as a hunter than as an artist. The artist doesn’t need the animal to have an experience, so if the animal becomes a part of the experience then it just so happens to be. It is not forced, though.
In order to do this, it helps to give yourself some sort of difficult goal that impresses even you when you accomplish it. I have been pushing myself to hike long distances on a regular basis and that gives me the gravity to just go out there and whatever comes across my path will be part of my experience. I’m not chasing images. I’m cultivating the strength and the patience to be out there enough so that when it happens, it happens. It is what it is. Nothing forced, nothing faked.
As many businesses shift to online marketing during a stressful time, there are bound to be lots of mistakes made by those unfamiliar with best practices and marketing strategies. Understandably, people are worried about their businesses and their ability to adapt to this new business landscape. In this blog, I will discuss one approach that has a number of advantages during this time: content marketing.
What is content? Content is the stuff that matters, the substance of your business. Who are the people behind the scenes, what are your values? What is the story that has led your business to its current junction? Content is what your business is about, the stuff it is made of and the people who make it all happen.
The most important thing about creating a content marketing strategy is the same principle in all marketing: put the consumer first. What benefit does your content offer? How can what you are creating help people with their problems?
Two useful resources for getting started with content marketing are the Copyblogger and Storybrandwebsites. For many people, writing can be intimidating, and these websites can help you to approach the task with some guidance. Writing good copy is difficult, however, so it might be something that you need to outsource.
Content marketing uses storytelling techniques to share your offer with the public and if you are able to tell your story in a way that resonates with people looking for services that you provide then you are giving yourself every advantage in that decision-making process.
Some questions that you should answer for your public:
What benefits does your service or good provide to the user?
What problems does your business help to solve?
Why does choosing your brand give your client an advantage?
As many brands make the transition to digital marketing, it is going to be of utmost importance to be strategic and find ways to provide value. Even though this is a stressful time for businesses, we need to remember the basics of marketing: put your audience first, help them to see how your business provides solutions, and listen to feedback.
Right now, if you want to gain more guidance in your content marketing efforts Coursera is offering a free course created by Copyblogger in partnership with UC Davis Extension. You can sign up for that course, HERE: The Strategy of Content Marketing.