Color Theory and Food Photography

Working with color and composition in food and product photography.

Do you need to photograph some food or products for your marketing purposes? There are some tried and true methods I use to get mouthwatering images easy on the eyes, but I also like to research methods and to keep learning new things, so I stay inspired and varied in my creative output.

One YouTuber who I really like for tips and tricks related to food photography is The Bite Shot. Joanie Simon approaches food photography as an artist and has wonderful ideas that produce great results. I watched her video “Using Color Theory in Food Photography.” In this video, she talks about Josef Albers, of the BAUHAUS movement, and refers so some ideas in his book “The Interaction of Color.”

I had some bags of Big Pete’s Treats Lemon Cookies to photograph with some cut up lemons, so I decided to do some shots using a purple paper to give the image some design elements. It’s a very basic idea that complementary colors are pleasing to the eye, but Albers via Simon helps us to understand why this technique works. When you overlay two colors the color of the ground is subtracted from the color on top, causing the color to move in that direction in the way it looks. If I had used a green paper or orange paper it would have affected the appearance of the yellow. Since there is no purple in yellow, the yellow retains its hue even on top of a colorful ground.

The thing about color is that it is an endless way to experiment with your photography. Being intentional with color helps to understand how it works.

Try to create a photograph with two colors only. How did you balance the colors? What was the mood you were going for? Try different color combinations and see how it changes the way we read color.

Also, check out my latest podcast “Massage the Messenger,” HERE: http://bit.ly/Massage_the_Messenger

Massage the Messenger

podcasts.apple.com/us/podcast/dialogic/id1410521236

Without Losers

Competition or Cooperation? In our current cultural climate it can be very challenging to think about cooperation. If we do, it’s often in terms of teams in competition. We believe in team work but only when there is another team to beat. There is very little that we find entertaining that doesn’t involve someone coming out on top. The logic of competition has its dark side, though. If there is any truth to the idea that competition has given us major advances in technology, it has also created some serious problems.

Agree to Grieve: Sunday evening, there was a shooting in Gilroy. A map of where mass shootings have taken place is beginning to look frighteningly crowded. We are so used to them, we don’t even know how to respond. Or we know so well how to respond that we no longer feel the need to do anything. We know that some tremendous and terrifying chasm opens up each time. Evil shows its face and families are forced to grieve prematurely and forever.

Freedom or Control? When something as tragic as the Garlic Festival shooting occurs, you would think that it would create some sort of consensus. At least we can all agree that mass shootings are a terrible problem, right? The problem is: the split that already exists starts arguing two sides. Gun rights versus gun control. Even when something as crystal clear as a public tragedy occurs we can’t avoid bipartisan arguments.

Habitual Fans: I believe that this kind of change is much deeper than debate can touch. We have deeply rooted habits and patterns. Our reverence for competition keeps us from ever really working together. It’s as fundamental as what we pay attention to as an audience.

If Everyone Wins: There isn’t anything inherently wrong with liking a game where there are winners and losers. What’s wild, though, is how much that form of game predominates. It’s difficult to even imagine a game where everyone wins. I’m not talking about slightly altering the rules of one of our games so that there are 12th place trophies. That still keeps the same structure of logic, it just distributes and dilutes the wealth of winning. Imagine, however, if a group of people were given a set of tasks and the more they achieved the more they all would win. Instead of fighting to win and not be on the losing side, what if we worked collectively to win as much as we could together.

Organizinational Habits: This game does exist, but it’s not widely known or celebrated. The Teen Kitchen Project is one such game. The more work happens, the more everyone involved wins. Teens learn about cooking and people who need a hot meal get some delicious and healthful food. Teens get some experience and develop their culinary skills, people who need good food receive it.

Working Together: On Monday, I felt the effects of this version of winning when I went to photograph a visit at the Teen Kitchen Project’s Soquel kitchen. It was a normal day of production at the kitchen, the teens were attacking their tasks with order and a beautiful discipline. It takes so much more time to peel carrots and to prepare the ingredients for a quiche than it does to commit mass atrocity. This is what I find cool. Working together to win together.

Produce and Purpose: When our visitor arrived, we got to witness another layer of the vision. Bentley had been a cook in the military and he had received meals from the Teen Kitchen Project recently when he was battling cancer. The teens gathered around and he shared some of his experiences both as a chef and as client. Here we were looking at a man who had been nourished during some of his darkest hours by this very program. His eyes were shining like a stage actor’s in the spotlight of our attention, and he articulated himself expressively with his hands.

Feeding people is an ancient and honorable occupation and a program like the Teen Kitchen Project gets it right on so many levels. It’s an honor to be able to work with them.

The Joy of Ribs

It’s not a difficult task to love food. It’s the most natural thing in the world. Humans are blessed with this amazing palette of flavors, colors and textures that they can consume via the edible arts. Is food the ultimate art form? It engages every sense that you possess and then it becomes a part of you. How powerful is that?

As a photographer, I relish the opportunity to work with culinary artists and so it was with great pleasure that I agreed to shoot my friend Teddy Danielson’s first dinner as a private chef. She had worked all day to get everything ready, and when I got there, an hour before she started serving guests food, she greeted me with a cookie. “Jake! How are you. Try this cookie.”

I looked at the powdered-sugar-dusted little nugget of goodness and got a napkin and sat down to enjoy it. I sank my teeth into the cookie and I was transported. What the heck? I wasn’t expecting what I experienced. It was crunchy on the outside, but so chewy on the inside and sweet and almond flavored all the way through. It was like a magic trick.

“Are you kidding me?”

“Good texture, huh?”

What a way to set it off. I knew that she was an expert chef, educated in technique and passionate about creating great food, but even with this expectation I was happily surprised. The cookie was evidence of her magic. Teddy was a contemporary sorceress working with her team to prepare beautiful hors d’oeuvres and rolling out some gorgeous pizza dough. These lucky guests were going to eat some absolutely perfect pizza with pears, brie cheese, and caramelized onions, as well as other flat bread masterpieces. But that was just the beginning.

As I moved around the kitchen keeping out of the way of this master orchestrating her work, I kept catching a whiff of the short ribs that had been slowly cooking all day in a bottle of wine. Next came the risotto which filled the kitchen with that unmistakable scent of rich cheese infusing rice with flavor. As she was plating the buttery short ribs atop a bed of risotto I witnessed the final course of a dinner that is as good as it can possibly get. Check her out if you are hosting a party and want the best of the best private chefs. She also delivers meals on a weekly basis for clients who want something delicious, healthy and easy to heat up.

Contact Teddy through her Instagram @takingpurejoy