I like to earn my photographs. I don’t think a robot could ever feel that way, but maybe artificial intelligence will include emotional dimensions. Maybe we are not special as human consciousness. Still, I feel better when I do something hard that leads to a great photograph.
A lot of it has to do with timing. You have to synchronize your life with the light and the landscape. You have to be in the right place at the right time, and if it is hard to get to that place then you have the added reward of achieving something that is difficult. It is not just what the camera can see, but what the body operating the camera feels and why.
Riding my bike through the mountain trails gives me a ton of physical challenges and a lot of satisfaction. It feels good to climb up to a ridgeline with the power of your own legs and the view is that much sweeter. It also means knowing the trails and how long they take and how fast you can go. It means having enough energy and physical comfort to be able to stop and compose your shots despite the fatigue or the hunger you feel.
It also adds the element of the unknown. You have some extra elements of chance at work. Getting yourself in the right spot at the right time is much harder when you are riding a bike, but it is also much more rewarding.
So much of life depends upon location. Realtors know this better than most, but photographers also are expert in understanding place. Yesterday I photographed my friends Natalia, Antonio and Derek. Natalia and Derek are realtors. Hence, the title.A favorite collaborator over the years, Natalia Lockwood has become a powerhouse broker of homes and it is fun to watch her grow.This is Derek Scranton who was voted Capitola’s “Best Realtor” in the Santa Cruz Sentinel’s Readers’ Choice Awards. Super nice guy, easy going and fun. Contact him if you are in the market for a home.What a team! Their smiles say it all. We chose Loch Lomond for our shoot, and found some great pockets of light along the lake. FYI, you are allowed to visit the lake for fishing and hiking, but no hanging out, as we learned.The homie Antonio is a capoeira master and with supreme flexibility he busted out some moves real quick. Had to take the opportunity to get a few shots of one of my favorite couples.By the way, Antonio and I talked about podcasts the whole time. He’s the only person I know who loves podcasts as much as I do. Always fun to link up with kindred souls.
What are your favorite podcasts? Going to be brainstorming some ideas with Antonio. Could be something cool in the works! These are wild times and we need to be discussing the issues.
With all of the tragedy going on in the world, mental health is super important and hard to come by. Exercise is key for my mental well being. So is being in nature. With a camera on my back, I jumped on my bike to put in some miles on the trails to achieve both goals and to make some photographs in the pretty early-summer light.I’ve been thinking a lot about how photography is so much more than a way of documenting the world, and when I experiment with long exposure blurs it sometimes matches how I feel better than a tack sharp image. I like to experiment with drawing with the light. It decomposes the image and shows how cameras work while using all of the points of light to draw lines. I think that there is a value to both kinds of photographs: experimental and documentary. While I enjoy the feeling of experimenting with a camera to get surprising results there is also something really rewarding about a photograph that looks and feels like the world it was made in.
With all of the strange changes going down right now, it’s important to be able to find ways to adjust your attitude, especially if you do creative work. What gives you a fresh look at things? For me, one of the surest ways to regain my sense of humor and to renew my will to be productive is exercise. Physical activity helps me to stay in a good frame of mind.
I’ve been pushing myself to hike lots of miles during these weeks and that has been a super productive and inspiring practice. Hiking plays a key role in me being my best self and living my best life. I get out to some remote locations during obscure lighting situations for the rarest of photo opportunities. Since photography is writing with light, it helps to have as much information about the terrain you will be describing and the light you will be using.
That is one of your biggest jobs as a photographer. Know the landscape. Because it changes day by day, the seasonal variations you experience are invaluable knowledge to getting the best shots. Hiking is ideal for this kind of practice because of the slow and deliberate nature of the decision to go on foot.
Although I love the minimalism of hiking, especially when I leave on foot from my door, there is another tool I love to use to explore the landscape and that is a bike. One of our greatest inventions of all time: the bicycle. What a slice of freedom a bike can be.
I’ve been teaching my daughter to ride her bike without training wheels for the past week and seeing the amount of joy she gets just by pedaling down the street with me on a skateboard beside her is about the best feeling I have ever had. It reminded me of that pure feeling of freedom you get from movement, with the wind in your face and the ground moving fast underneath you everything feels a lot better. Going fast is fun. Of course, it comes with danger, and learning to be safe is a big part of the project, but seeing the release, especially in this time of emotional confusion and frustration is a beautiful thing.
I have also been watching the homeboy Brendan Schaub become a mountain biking maniac. His podcast The Fighter and the Kid, with Bryan Callen, has been a bright source of positive energy during this quarantine, because he refuses to give into the fear and steadfastly keeps finding ways to make the most of his days. For a guy with millions of dollars, he is getting out and mixing it up on the trails and I think it is about as pure and inspiring a project as I have seen.
I have also been seeing one of my friends, Natalie Earl, posting about her own bike rides. Getting out for some fresh air and sweating out some worries is a great idea and so I linked up with Nat for a ride. We left from her house and wound our way through weekend traffic up the coast.
There’s something so vital and almost primal about getting around on a bike. It forces you to tap into your instincts. You need your gut to guide you. And the rhythm that develops from dodging traffic gives you a kind of sense of flow that is very much related to creativity.
So, this week I joined the Thiccc Boy Bike Club with my friend Natalie and I’m hoping that we can continue to find some joy and release by hitting the road. I’m not going to be giving up hiking, though, because there is no replacing the intimacy of being out in the wild on foot where you can encounter the details and the animals on an even footing.
What are you doing to keep your energy positive? How are you getting exercise while staying safe during these strange times?
One of the side effects of the shutdown, the shelter in place order, or whatever you call this corona virus crisis is weeds. Great bushy volunteers crowding unkept sidewalks. We are in the middle of a drought. Otherwise the weeds would have swallowed us all up by now.
The stay home order has given people a renewed appreciation for simple things like a walk through your neighborhood park. The last light on Cypress trees indicates the setting of the sun.
I like to use a 400mm lens to photograph the landscape, especially when the moon is going to be a good subject.
The almost full moon making us all remember that we are in this together.
Spring brings winds and longer days to Santa Cruz. You can feel Summer on its way.
Before long, the Southern Hemisphere will awaken and send us powerful long period south swells.
Last night as I walked back from photographing the moon, I saw a couple of great waves smoking and spitting and generally rolling through in true Steamer Lane fashion right as I passed Barney’s bench. I have some theories about what he’d be doing during this time, but I’ll save those for a podcast sometime.
We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.
While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.
As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.
Social Side Effects
First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.
While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.
Professional or Personal?
If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?
This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.
Social Good or Bad?
Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.
Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.
Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.
Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.
What makes social media good?
When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?
I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking
What makes social media bad?
When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.
At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.
Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.
How is social media like books and art?
Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.
Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.
The Social Future
As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.
Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?