Let’s Blog, Dog!

Met with Skyler the Surfing Dog’s dad, today. We are doing a blog for Big Pete’s Treats, and I’m hoping that we can follow Homer and Skyler on the road to the world championships of dog surfing!

Stay tuned, and check out Big Pete’s Treats to learn more about this amazing duo! We will post a blog there later this week! Till then, check out this video of Skyler getting tubed! Is this the first ever dog barrel?

Proof of Concept: Why Evidence Matters

In a world full of deception and lying, it’s only natural that many people would develop a strong sense of skepticism. It’s a defense against the scams and cons that prevail. This creates a cultural ecosystem of disbelief. The question is, how do you communicate an honest message and promote a cause or brand you believe in without being drowned out by naysayers and a tendency to doubt? 

One answer is to prove your concept repeatedly until it is undeniable. If you believe something to be true, then show it. Show how it works. Show what doesn’t work. Explain why. Doing the work of proving a concept is the best way to build credibility. You must earn people’s trust.

Accountability is the key to credibility. If you believe something to be good for you, then showing how it works only makes sense. This is one of the reasons why we value live performances. Without the ability to edit, the live performance creates the appearance of credibility, it is proof of the performer’s abilities.

The most effective way to prove your concept is with consistency. If you can repeatedly come up with the same results, then you have an art. If you achieve your desired goal, but can’t repeat it, then you might have just been lucky. It is through consistent repetition that we gradually grow to believe that someone is honest and that something they are promoting is true. The proof is in the evidence.

Becoming Jakespeare

Shakespeare wrote 37 plays and 2 epic poems and a collection of sonnets. He had 20 years of solid productivity. I’m going to start my writing career at 50. 50 is the new 25. You must set goals if you want to accomplish something as great as that. It’s kind of mind boggling how much work that is. 2 plays a year for 20 years. From 50-70, that’s going to be my goal: to surpass Shakespeare.

Till then, I’m going to study his writing. When I started listening to his plays during the pandemic something clicked. I realized that to change anything about us for the better we must understand our origins. Shakespeare better than any other writer in the English language has portrayed the psychology of our history. The US is a multicultural nation, but we speak and think English. It only makes sense to study one of the writers who used English most powerfully. 

I started somewhat randomly with the Comedies, but I am beginning to design a curriculum for myself to follow. To accomplish this goal, I have to manage my time wisely. I have some serious transformations to achieve if I want to become the greatest writer in the English language. Is this an insane goal? Not really. I’m on my Master P No Limit mindset. It’s not going to be easy, but that’s the goal. How will I know if I am achieving my goal? I will have to publish a book in five years, in 2026-27 to launch my attempt. I’m building a rocket ship for the next five years and when that day comes, I’m going to send it.

The book will come from these blogs. I am writing one a day and as I accumulate ideas about Shakespeare and the various connections to contemporary culture and business the whole picture will become clearer, and I will be able to describe it better. I will know these plays as well as anyone on the planet. Why? Because that is my training ground. I have more fire inside me, more motivation than anyone else. Shakespeare’s writing is my gym, the plays are my mountain to climb.

I imagine that by the time I’m a couple years into this project I will start to get book deals. When I publish the book, it will build up anticipation for the stories. The whole thing is going to be a documentation of the habits I develop to achieve this goal. People might only care in retrospect, but I want to show the process of getting there. 

In addition to studying Shakespeare with more vigor than anyone ever has before, I will also be doing a survey of art history that has been influenced by Shakespeare. In addition to studying, I will be creating. I will be doing original photography and painting inspired by the plays. I’m going to fully immerse myself in the creative world of Shakespeare until I know the taste of the marrow. I’ll be drinking bone broth for breakfast. 

Of course, this will mean traveling to England. I will have to live there for some of this journey. I will also obviously have to visit Italy and France, where many of the plays are set. Greece as well and even Egypt. This will give me an opportunity to create interesting visual documents of the times. When I get an idea like this, it becomes everything I need to organize my energy. 

Now, let’s talk about some of the odds that are stacked against me. First, I must be crazy to attempt to outdo Shakespeare. If I know that it is crazy, it’s not crazy, though. Right? I know it’s crazy. Now, it is possible that I could produce two great works a year for twenty years from 50-70 and retire and live in the countryside somewhere for a couple of years before joining the bard wherever we go. That doesn’t seem impossible. Why does it have to be crazy to want to be the best? Shouldn’t we all have that as a goal?

I do have some challenges, though. The first one is that I am tone deaf. My daughter and I sing a song called “Off-Key Jake” where we make fun of how badly I sing. I do have a decent voice in a certain register, but it is very limited and if I try and sing most songs it is struggle city and I am basically monotone and off key as heck. If I’m that bad at singing, then how am I going to write beautiful lyrical lines of dialogue? 

You must know your weakness to improve it. 

How cringe is this? Is it even funny? Or is it just a bad bit at this point? Or are you intrigued? Are you wondering if I’m going to do it? Do I have your attention? The thing is, I must stick with it long enough for you to see, but that’s why I’m calling my shot right now. I have five years to study Shakespeare and I’m calling this process “Becoming Jakespeare.”

What’s the worst that can happen because of this goal? I can fall far short. So what? That means nothing. Say I even come the tiniest bit close to my goal, though, and I write a few things that stand the test of time and give people entertainment and food for thought for hundreds of years into the future. If I do that, then I will have done something good. If not, no big deal, but come on folks. Have we given up trying? 

If you have the vision, you can see it through. It gives you power and purpose in all your interactions. I have decided this is my path and I’m going to be forming a curriculum for Summer and Fall quarters. When do I expect people to start following along? Probably in the Fall of 2022 I will have people following my path. I’m going to attract my competition. Nobody else is trying to outdo Shakespeare that I know of. They will, though. I’m stoking an ancient fire. 

What do you think? Corny or impressive? How will we measure the success of this project? Why do I think that I could do this? What is my opinion of myself that is so high as to even think such an arrogant thing, let alone to blog about it? I don’t know. I just feel confident. I have a very low opinion of my work in so many ways, but I still think that I can be the greatest dramatic artist in the English language of all time. 

Will they be plays, novels, movies, episodic serials or what? I think that the two-hour experience is key to it. I will be doing visuals of course, but the audio could be good on its own. I am going to do audio versions with contemporary comics. There’s a lot to do. Thanks for reading and following along. This is going to be fun. 

Under the Influencer: As You Like It and Social Media

If Shakespeare were alive today, what would he think about social media? This type of question is an imaginative prompt. It is a call to speculate. It can’t be a hypothesis because there is no way to prove it. Without the ghost of Shakespeare communicating with us, we can only use his words and ideas to dream up an answer.

One thing I can say with conviction is that Shakespeare understood the power of social influence. He dramatizes transformative dynamics of persuasion in the comedy As You Like It. In the first scene we have a confrontation between brothers. Their father has recently passed away and the younger sibling Orlando is asserting himself as a rightful heir. This kind of self-promotion, this dogged belief in one’s own rights and worth, has Logan Paul written all over it. 

When he is denied his rightful portion of his inheritance, he fights a professional wrestler. This performance is a public spectacle and because he is willing to risk being hurt or being humiliated, Orlando creates a scene that has a lot of interest for the audience, including the cousins Rosalind and Celia. Make no mistake about it, Rosalind is the most powerful influencer of the play, the Call Her Daddy of the Forest of Arden, but the play begins with Orlando’s fight. Rosalind’s reaction to the occasion is funny and telling.

The title As You Like It might as well be describing how social media algorithms work. As you like things on Facebook, as you spend time on various websites, your desires begin to take shape in the form of data, and this is reflected to you in the messaging of targeted ads. Your affinity for things creates a path paved with offers for those things. As you like it, it is served to you. When we are first introduced to Rosalind and Celia, they are discussing their problems and they decide that to find some escape from their troubles they are going to use love as a diversion. They make the decision to play the game of liking boys.

This decision is followed immediately by an opportunity to meet a hot young influencer. Rosalind follows her instinct for pleasure when she hears about a wrestler who has been breaking young men’s ribs. Of course, she wants to see that. Orlando appears out of nowhere to fight the wrestler, Charles. It is as though their decision to find diversion through love conjures up a meeting. She wants to find a boy toy. Driven by desire for entertainment she meets Orlando. Rosalind and Celia are hilariously explicit in their desire to find distraction through love with the exception that they are not going to take the guys seriously. They are out for a fling, looking to feast on man tears. Along comes young Orlando. Poor unwitting dude.

The wrestling is being performed for the Duke, Celia’s father, so when they all assemble for the match, he sees his daughter and niece and calls them over to him. He asks them to talk to Orlando, to convince him not to wrestle. Poor Orlando is so bummed about his stupid older brother he has become super emo. He says he has nothing to lose, that if he dies then he opens a place for someone else, some real self-pitying stuff. It’s funny because he’s doing this brave thing, but he’s also super bummed on himself. You can see the negative influence his brother has on him.

Orlando shocks the crowd by beating the wrestler and his victory transforms his mood and his status. The women go to congratulate him on the fight, and he finds himself completely enamored with Rosalind to the point that he can’t manage to form any words. Talk about influence. Rosalind from this moment has the upper hand. She is also attracted to Orlando, but he is mad for her.

In Shakespeare’s depiction of their world, it is influence or be influenced and that is true in social media today, too. You are either driving the conversation or following it. Rosalind plays the game expertly. Orlando is such a simp for her that it is easy. She can manipulate him to her will.

Under the influence of his affection for Rosalind, Orlando becomes obsessed with romantic love. He spends his days writing poetry and pining away in the woods. He changes all his habits because of her. Rosalind can influence Orlando the way an Instagram model can get people to subscribe to her Only Fans. It’s all too easy. 

To play the game better, Rosalind takes on an alter ego so she can interact anonymously with Orlando. She convinces the poor sap to pretend that she is Rosalind and to practice expressing his love for her. Orlando thinks he is pretending that this young man Ganymede is Rosalind, when it really is her. Rosalind uses this catfishing technique to test Orlando and to see how he responds. She begins to train him how she wants him to behave, punishing him for being late and constantly questioning the authenticity of his feelings. 

Rosalind has extremely strict rules for how lovers should behave, and she holds him accountable. It is not until Orlando is physically harmed that Rosalind is in turn influenced herself. When she is shown a bloody piece of Orlando’s shirt and it is explained to her that he was injured defending his brother from a mountain lion she passes out. This reversal of influence illustrates the game of social influence and is relevant to understanding how today’s media and marketing functions. As you like it, you allow it to influence you.