Have you ever wanted to use your creative talents in front of the camera to work with a team? Do you have fun acting or posing for a photograph? Do you enjoy fashion, photography and design? Central Creations Media is looking for people like you who want to do creative work.
Every business needs some form of digital marketing, and if you understand how content creation works and you can present a professional offer there’s a good chance that you can work with a small business near you. You don’t have to have a certain look or a number of followers. If you have a desire to learn, can focus your energy, and are willing to work with a team then you can be a creative.
There are many different ways to get involved in a production, from modeling, to styling, to design. We want to collaborate with other creatives and generate interest for businesses and brands along the Central Coast.
Shakespeare wrote 37 plays and 2 epic poems and a collection of sonnets. He had 20 years of solid productivity. I’m going to start my writing career at 50. 50 is the new 25. You must set goals if you want to accomplish something as great as that. It’s kind of mind boggling how much work that is. 2 plays a year for 20 years. From 50-70, that’s going to be my goal: to surpass Shakespeare.
Till then, I’m going to study his writing. When I started listening to his plays during the pandemic something clicked. I realized that to change anything about us for the better we must understand our origins. Shakespeare better than any other writer in the English language has portrayed the psychology of our history. The US is a multicultural nation, but we speak and think English. It only makes sense to study one of the writers who used English most powerfully.
I started somewhat randomly with the Comedies, but I am beginning to design a curriculum for myself to follow. To accomplish this goal, I have to manage my time wisely. I have some serious transformations to achieve if I want to become the greatest writer in the English language. Is this an insane goal? Not really. I’m on my Master P No Limit mindset. It’s not going to be easy, but that’s the goal. How will I know if I am achieving my goal? I will have to publish a book in five years, in 2026-27 to launch my attempt. I’m building a rocket ship for the next five years and when that day comes, I’m going to send it.
The book will come from these blogs. I am writing one a day and as I accumulate ideas about Shakespeare and the various connections to contemporary culture and business the whole picture will become clearer, and I will be able to describe it better. I will know these plays as well as anyone on the planet. Why? Because that is my training ground. I have more fire inside me, more motivation than anyone else. Shakespeare’s writing is my gym, the plays are my mountain to climb.
I imagine that by the time I’m a couple years into this project I will start to get book deals. When I publish the book, it will build up anticipation for the stories. The whole thing is going to be a documentation of the habits I develop to achieve this goal. People might only care in retrospect, but I want to show the process of getting there.
In addition to studying Shakespeare with more vigor than anyone ever has before, I will also be doing a survey of art history that has been influenced by Shakespeare. In addition to studying, I will be creating. I will be doing original photography and painting inspired by the plays. I’m going to fully immerse myself in the creative world of Shakespeare until I know the taste of the marrow. I’ll be drinking bone broth for breakfast.
Of course, this will mean traveling to England. I will have to live there for some of this journey. I will also obviously have to visit Italy and France, where many of the plays are set. Greece as well and even Egypt. This will give me an opportunity to create interesting visual documents of the times. When I get an idea like this, it becomes everything I need to organize my energy.
Now, let’s talk about some of the odds that are stacked against me. First, I must be crazy to attempt to outdo Shakespeare. If I know that it is crazy, it’s not crazy, though. Right? I know it’s crazy. Now, it is possible that I could produce two great works a year for twenty years from 50-70 and retire and live in the countryside somewhere for a couple of years before joining the bard wherever we go. That doesn’t seem impossible. Why does it have to be crazy to want to be the best? Shouldn’t we all have that as a goal?
I do have some challenges, though. The first one is that I am tone deaf. My daughter and I sing a song called “Off-Key Jake” where we make fun of how badly I sing. I do have a decent voice in a certain register, but it is very limited and if I try and sing most songs it is struggle city and I am basically monotone and off key as heck. If I’m that bad at singing, then how am I going to write beautiful lyrical lines of dialogue?
You must know your weakness to improve it.
How cringe is this? Is it even funny? Or is it just a bad bit at this point? Or are you intrigued? Are you wondering if I’m going to do it? Do I have your attention? The thing is, I must stick with it long enough for you to see, but that’s why I’m calling my shot right now. I have five years to study Shakespeare and I’m calling this process “Becoming Jakespeare.”
What’s the worst that can happen because of this goal? I can fall far short. So what? That means nothing. Say I even come the tiniest bit close to my goal, though, and I write a few things that stand the test of time and give people entertainment and food for thought for hundreds of years into the future. If I do that, then I will have done something good. If not, no big deal, but come on folks. Have we given up trying?
If you have the vision, you can see it through. It gives you power and purpose in all your interactions. I have decided this is my path and I’m going to be forming a curriculum for Summer and Fall quarters. When do I expect people to start following along? Probably in the Fall of 2022 I will have people following my path. I’m going to attract my competition. Nobody else is trying to outdo Shakespeare that I know of. They will, though. I’m stoking an ancient fire.
What do you think? Corny or impressive? How will we measure the success of this project? Why do I think that I could do this? What is my opinion of myself that is so high as to even think such an arrogant thing, let alone to blog about it? I don’t know. I just feel confident. I have a very low opinion of my work in so many ways, but I still think that I can be the greatest dramatic artist in the English language of all time.
Will they be plays, novels, movies, episodic serials or what? I think that the two-hour experience is key to it. I will be doing visuals of course, but the audio could be good on its own. I am going to do audio versions with contemporary comics. There’s a lot to do. Thanks for reading and following along. This is going to be fun.
We are in a weird spot as a culture. I think most people would agree with that. Things have shifted in ways we don’t even understand yet. Major world historical events like the Covid-19 pandemic are formative for the generations who live through them. Your age and your social position have a lot to do with how you are able to navigate those challenges, how the times affect you. This is a generational event.
One year of involuntary widespread unemployment is going to have major psychological effects on people. This has to be expected in order for us to be able to help, in order to survive. We need to be ready. We need to actively be finding ways to assist ourselves and others to adapt. What do we need to focus on?
In order to climb our way out of the economic and energetic abyss into which we’ve fallen, we are going to need leadership. We need collaborations. We need positivity. We have to think about the situation critically and work creatively to find solutions. What is the new need, how could it be a new market? How can we address it? What positive energies can we summon to help us overcome our despair?
Enter the alpha executive assistant, Erin Schwartz. The pandemic has restricted so many of our movements, but some personalities are indomitable. Some people have overcome tough situations before and are emotionally equipped to face uncertainty without falling apart. Erin is one of these people. She has that warrior like strength that you need in times like these.
During the restrictive months of lockdown, Erin took charge of her own work life by basically creating a job for herself as a virtual executive assistant. Erin is talented at networking. She thinks of other people and wants to involve them in projects. She has the instincts of a producer. But, she is also a very clear communicator who is not afraid to ask the hard questions or to be strong in her requests.
We are in an era where small businesses are experiencing existential threats, but also where there is a rise in entrepreneurship. It is when we effectively combine the usefulness of the new category of entrepreneur with the needs of businesses to adapt to changing times that fruitful synergies can occur. I have seen it happen so many times in my own work, and this is a time where the opportunity is there for lots of other entrepreneurs.
I became a full-time entrepreneur out of necessity back in 2011-12 and found over time that it is something that I love. I enjoy thinking about business and marketing as much as I do art and literature. I now see them as all so connected there is no way to separate art from business from politics. It’s all intertwined and there is a middle path you can follow, a way to sanely and productively interact with others despite the seemingly divisive times.
I started working with Erin as a model probably three or four years ago. When I work with models, I care more about the results of the collaboration than anything in particular about the person. I’m never looking for a specific look in terms of gender or ethnicity or age. I care about energy and results more than anything. You have to keep it moving and get stuff done, so whenever a collaborator brings that go -etter energy to a project it more often than not leads to more work.
Momentum is a powerful force in creativity, so when you find someone who is stoked to get pictures, who brings creative energy to the project, it adds to your momentum. The same thing is true in running a small business. You need team players.
Everyone has things they can’t do, but that are important to their work. I work with models because I need subjects for lifestyle and commercial photography. I can’t do that by myself. When I work with a model and have a successful shoot, I am able to deliver lots of great content to a client and that often leads to more work. Their positive energy adds to the overall process. So, I end up working with the people who bring the best energy most consistently. Over the years, Erin has proven to be a reliably positive collaborator.
As I mentioned, Erin brings a kind of alpha energy to her life. She is not one to let circumstances stop her. As a result, she managed to get married during the pandemic and I was honored to photograph the ceremony in beautiful Carmel. With her own wedding as I have seen her do in her life in general, she found the will to bring people together and to accomplish a big thing together.
This is Erin’s knack. She has an indomitable will and an awareness of how other people could come together to create a larger team to tackle a project, to accomplish a goal. With all that is happening in the world, it is refreshing to be reminded that the human spirit will find a way. Artists generally make their way to the stage one way or another, and we are living in a world more entertaining for their efforts.
I strive to create the best content for brands, which is why I work with people who bring the best energy to the project and Erin is one of those individuals who responds to the potential of a situation. We are all collectively building the future as we go, and this has been a time of rethinking and reimagining what that will be.
As we move into Spring and whatever that brings, it will be good to add new entrepreneurial ingredients into the mix. Now is the time for young people to initiate internships, to look for mentors, to figure out how to get experience in business. It is also the time for businesses to find ways to work with content creators, influencers, virtual assistants and anyone who is able to bring value to the table.
These are strange times and if we are to be honest, we could use a little magic. Every day, we do the best we can with our circumstances and sometimes all of that hard work pays off in a moment of magic.
Tenisha Hill and Gillian Young are no strangers to hard work or magical moments. It was an honor to have the opportunity to photograph them wearing Synergy Organic Clothing.
On this evening, there was a brisk wind making the cool temps feel downright chilly. We had a short window of light and we made the most of it.
With all of the strange changes going down right now, it’s important to be able to find ways to adjust your attitude, especially if you do creative work. What gives you a fresh look at things? For me, one of the surest ways to regain my sense of humor and to renew my will to be productive is exercise. Physical activity helps me to stay in a good frame of mind.
I’ve been pushing myself to hike lots of miles during these weeks and that has been a super productive and inspiring practice. Hiking plays a key role in me being my best self and living my best life. I get out to some remote locations during obscure lighting situations for the rarest of photo opportunities. Since photography is writing with light, it helps to have as much information about the terrain you will be describing and the light you will be using.
That is one of your biggest jobs as a photographer. Know the landscape. Because it changes day by day, the seasonal variations you experience are invaluable knowledge to getting the best shots. Hiking is ideal for this kind of practice because of the slow and deliberate nature of the decision to go on foot.
Although I love the minimalism of hiking, especially when I leave on foot from my door, there is another tool I love to use to explore the landscape and that is a bike. One of our greatest inventions of all time: the bicycle. What a slice of freedom a bike can be.
I’ve been teaching my daughter to ride her bike without training wheels for the past week and seeing the amount of joy she gets just by pedaling down the street with me on a skateboard beside her is about the best feeling I have ever had. It reminded me of that pure feeling of freedom you get from movement, with the wind in your face and the ground moving fast underneath you everything feels a lot better. Going fast is fun. Of course, it comes with danger, and learning to be safe is a big part of the project, but seeing the release, especially in this time of emotional confusion and frustration is a beautiful thing.
I have also been watching the homeboy Brendan Schaub become a mountain biking maniac. His podcast The Fighter and the Kid, with Bryan Callen, has been a bright source of positive energy during this quarantine, because he refuses to give into the fear and steadfastly keeps finding ways to make the most of his days. For a guy with millions of dollars, he is getting out and mixing it up on the trails and I think it is about as pure and inspiring a project as I have seen.
I have also been seeing one of my friends, Natalie Earl, posting about her own bike rides. Getting out for some fresh air and sweating out some worries is a great idea and so I linked up with Nat for a ride. We left from her house and wound our way through weekend traffic up the coast.
There’s something so vital and almost primal about getting around on a bike. It forces you to tap into your instincts. You need your gut to guide you. And the rhythm that develops from dodging traffic gives you a kind of sense of flow that is very much related to creativity.
So, this week I joined the Thiccc Boy Bike Club with my friend Natalie and I’m hoping that we can continue to find some joy and release by hitting the road. I’m not going to be giving up hiking, though, because there is no replacing the intimacy of being out in the wild on foot where you can encounter the details and the animals on an even footing.
What are you doing to keep your energy positive? How are you getting exercise while staying safe during these strange times?
Hard times call for simple measures. No room for anything that doesn’t make sense. Less is the new black. Well, clear your listening schedule to make room for something soulful. Anthony Arya‘s music is a recipe for enthusiasm in a bleak cultural moment.
The path of the independent artist matters because it is the purest way to fulfill a vision. Stand-up comics who don’t have to defend their jokes to a network have the chance to speak truth while making people laugh. A writer with a computer can create an intellectual movement. And a songwriter with a guitar can make music that is true and that reflects their love of music.
What a person can do with some simple tools and artistic will is amazing. We live in a time when art is available to us at all times, and there are multiple channels to publish your own work. The freedom of speech has never had more power, and using our time to to debate and to create new forms is more important than ever.
Anthony Arya released his second album this week, and the world is a richer place for it. Arya is about to graduate from high school is on his way to Stanford next fall and is leaving a path of dancing feet, smiling faces and happy people in his wake. Check out The Road on Apple iTunes to experience the latest work from a great young American songwriter and performer.
We make the world. Being born and dying off and in the middle of this maddening froth of grief and fear, the role of music and art is essential: it helps us to understand the ineffable.
We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.
While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.
As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.
Social Side Effects
First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.
While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.
Professional or Personal?
If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?
This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.
Social Good or Bad?
Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.
Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.
Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.
Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.
What makes social media good?
When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?
I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking
What makes social media bad?
When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.
At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.
Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.
How is social media like books and art?
Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.
Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.
The Social Future
As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.
Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?
One of the realest truths that your parents every told you when you were a kid is that life is not fair. This is brutally obvious when you encounter a child like Joaquin, when you meet a mother like Sara Aluffi.
A friend contacted me through social media to make me aware of a charity event being organized as a benefit to fund the research to find a cure for Duchenne’s disease, a form of Muscular Dystrophy. I contacted the organizer and agreed to get some photos of the event. I have a busy schedule, so I didn’t have much time to research in advance of the event, but I figured I would show up get a couple dozen great photos for them and call it a day.
Another truth that many of us have experienced is that there is no love fiercer than a mother’s. What I discovered on Sunday is that there may be a stronger love; a community’s love for a family.
When I showed up to the parking area I started to see how big this event was going to be. Entire fields were full of cars with parking attendants directing traffic to the few remaining spots. A shuttle took us up to the house where the party took place. I was completely blown away by the turnout. Extra Large was playing, people were dancing, drinks were flowing and the mood was high. I started to photograph guests and everyone was happy to pose for the camera wanting to give anything and everything they could to the event. This was a community showing love to the fullest.
I saw so many great people as I walked around and it had the feel of a huge happy family reunion. Kids were running wild, getting their faces painted, playing on a bounce house, drinking lemonade and the adults were eating BBQ and enjoying a few cold ones in the shade. It was as good as parties get.
As I walked around I kept asking if anyone had seen Joaquin. I figured that the day might be a little overwhelming for him, so I didn’t want to force anything, but I wanted to get a photo of him for his mom. Everyone I asked said they hadn’t seen him. At one point during the day, I stopped and looked at an educational poster describing the disease. It is a genetic disorder that makes muscles break down over time and causes problems with the heart. Without a cure this leads children with this condition to rely upon a wheelchair by the time they are teenagers and most don’t survive their mid-20s.
As I read this poster, my heart sunk. I didn’t know Sara before this event, but I had seen glimpses of how much work it was and it made me tired just seeing her stories on Instagram. As I realized what was fueling her passion I froze in my tracks. Life is not fair. I looked around at the amazing smiling people and now I saw their hearts behind their happiness. These were families and anyone who has a child they love more than life itself understands in the core of their being what this means. Life is not fair.
I stayed till the end of the party getting as many good photos as I could and finally took the shuttle back down to the parking lot. I asked on the way down, one final time, if anyone had seen Joaquin.
“Yeah I saw him. He was playing up by the bounce house.”
I had to go back. I took the shuttle back up and re-entered the party looking for Joaquin. I asked a woman who was organizing some paperwork from the day.
“He’s right there!”
She turned around and there he was on the dance floor getting his groove on. I walked up to him and asked if he wanted a picture. Pizza on his face and shirt, a tired smile on his face, he stopped, looked at me and said “cheese!” I snapped a few frames and left him to return to his blissful dance. Right there, looking into that beautiful boy’s face I had an epiphany. The party was overwhelming to me. There were so many people and so much energy that it was exhausting, and here was this sweet five year old wearing a plastic firefighter’s hat two stepping to a reggae song.
Life is not fair, but it’s also a great mystery. There’s so much we don’t know about it. I’ll tell you this, though, when you have a child you love it connects you to the entire history of the human race and when you meet a boy like Joaquin it can inspire you to believe in angels. Life is not fair, but it’s beautiful, and what we don’t know may save us.