In Cannabis We Trust

During the pandemic, the cannabis plant and the industry surrounding it have become more valuable than ever before. State by state, we are creeping towards federal legalization as the evidence continues to grow in the places where it already has been made legal for recreational use. Legalizing weed is the most SENSIble thing to do. With one stroke from a pen, a switch would flip that could empower hundreds of thousands of people with work, liberate tens of thousands from incarceration, and would potentially provide all of us with the therapeutic tools we need to heal and grow stronger.

Canada legalized recreational cannabis with the Cannabis Act in 2018. Mexico in on the verge of passing their legalization bill. Just as California couldn’t stand by and watch Colorado capitalize on legal weed, it seems beyond inevitable that the US as a whole will finally abandon its stance against cannabis as history continues to show that legalizing cannabis is not just an experiment, but a full-fledged transformation of global drug policy.

Cannabis users who have experienced legalization may have varying views of what legal weed looks like for the people who care most about the plant, but there is a widespread consensus among its advocates that cannabis is a beneficial plant and that making access to quality bud safe and affordable would be a good thing.

When will the US recognize its potential for leadership in the embrace of cannabis and hemp products? If cannabis is federally legalized, will that speed up the process of incorporating hemp commodities into our agricultural and industrial plans? When will we see the ascendency of Hempcrete as a building material? How soon can we phase out plastic and replace it with hemp alternatives?

These questions have urgent importance, and the more we elevate the topic as a priority the sooner we can start working on these powerful problem-solving practices. It is perhaps understandable that people are still resistant to legalization as it shows the power of the anti-drug campaigns that have ideologically backed the drug wars. If you didn’t have personal experience with cannabis, it might still seem like a dangerous or negative thing.

The truth is, cannabis is beneficial to many many people.

When you listen to leaders in the cannabis space, a common story you hear is one of conversion through injury or illness. Oftentimes, these folks will have been extremely conservative people who were anti-cannabis and believed the propaganda against the plant. After being recommended cannabis to deal with seizures, pain, or the side effects of chemotherapy, a great number of people have converted to become stoners who sing the praises of the plant and advocate for it.

One of these people was Jack Herer. He is one of the most iconic examples of a conservative converting to cannabis after trying it for the first time in his 30s. Herer opened up a head shop and started researching cannabis and hemp and became a spearhead for legalization. His book The Emperor Wears No Clothes is a cornerstone work in the legalization movement. Herer became one of the legends of cannabis during his time and he started out starkly against the plant as a Goldwater conservative.

Just as Jack Herer changed his mind about cannabis, we have seen a major shift in attitudes. The more states legalize cannabis, the less the stigma against cannabis users is able to stick, and lots of people you may not have thought were cannabis users have stepped out of the closet. We no longer see cannabis use in the same way. We are getting experienced. Jimi Hendrix would be proud.

Erin Schwartz: Executive Assistant Extraordinaire

We are in a weird spot as a culture. I think most people would agree with that. Things have shifted in ways we don’t even understand yet. Major world historical events like the Covid-19 pandemic are formative for the generations who live through them. Your age and your social position have a lot to do with how you are able to navigate those challenges, how the times affect you. This is a generational event.

One year of involuntary widespread unemployment is going to have major psychological effects on people. This has to be expected in order for us to be able to help, in order to survive. We need to be ready. We need to actively be finding ways to assist ourselves and others to adapt. What do we need to focus on? 

In order to climb our way out of the economic and energetic abyss into which we’ve fallen, we are going to need leadership. We need collaborations. We need positivity. We have to think about the situation critically and work creatively to find solutions. What is the new need, how could it be a new market? How can we address it? What positive energies can we summon to help us overcome our despair?

Enter the alpha executive assistant, Erin Schwartz. The pandemic has restricted so many of our movements, but some personalities are indomitable. Some people have overcome tough situations before and are emotionally equipped to face uncertainty without falling apart. Erin is one of these people. She has that warrior like strength that you need in times like these.

During the restrictive months of lockdown, Erin took charge of her own work life by basically creating a job for herself as a virtual executive assistant. Erin is talented at networking. She thinks of other people and wants to involve them in projects. She has the instincts of a producer. But, she is also a very clear communicator who is not afraid to ask the hard questions or to be strong in her requests.

We are in an era where small businesses are experiencing existential threats, but also where there is a rise in entrepreneurship. It is when we effectively combine the usefulness of the new category of entrepreneur with the needs of businesses to adapt to changing times that fruitful synergies can occur. I have seen it happen so many times in my own work, and this is a time where the opportunity is there for lots of other entrepreneurs.

I became a full-time entrepreneur out of necessity back in 2011-12 and found over time that it is something that I love. I enjoy thinking about business and marketing as much as I do art and literature. I now see them as all so connected there is no way to separate art from business from politics. It’s all intertwined and there is a middle path you can follow, a way to sanely and productively interact with others despite the seemingly divisive times.

I started working with Erin as a model probably three or four years ago. When I work with models, I care more about the results of the collaboration than anything in particular about the person. I’m never looking for a specific look in terms of gender or ethnicity or age. I care about energy and results more than anything. You have to keep it moving and get stuff done, so whenever a collaborator brings that go -etter energy to a project it more often than not leads to more work. 

Momentum is a powerful force in creativity, so when you find someone who is stoked to get pictures, who brings creative energy to the project, it adds to your momentum. The same thing is true in running a small business. You need team players.

Everyone has things they can’t do, but that are important to their work. I work with models because I need subjects for lifestyle and commercial photography. I can’t do that by myself. When I work with a model and have a successful shoot, I am able to deliver lots of great content to a client and that often leads to more work. Their positive energy adds to the overall process. So, I end up working with the people who bring the best energy most consistently. Over the years, Erin has proven to be a reliably positive collaborator.

As I mentioned, Erin brings a kind of alpha energy to her life. She is not one to let circumstances stop her. As a result, she managed to get married during the pandemic and I was honored to photograph the ceremony in beautiful Carmel. With her own wedding as I have seen her do in her life in general, she found the will to bring people together and to accomplish a big thing together. 

This is Erin’s knack. She has an indomitable will and an awareness of how other people could come together to create a larger team to tackle a project, to accomplish a goal. With all that is happening in the world, it is refreshing to be reminded that the human spirit will find a way. Artists generally make their way to the stage one way or another, and we are living in a world more entertaining for their efforts.

I strive to create the best content for brands, which is why I work with people who bring the best energy to the project and Erin is one of those individuals who responds to the potential of a situation. We are all collectively building the future as we go, and this has been a time of rethinking and reimagining what that will be.

As we move into Spring and whatever that brings, it will be good to add new entrepreneurial ingredients into the mix. Now is the time for young people to initiate internships, to look for mentors, to figure out how to get experience in business. It is also the time for businesses to find ways to work with content creators, influencers, virtual assistants and anyone who is able to bring value to the table.

The Work of Landscape Photography

I like to earn my photographs. I don’t think a robot could ever feel that way, but maybe artificial intelligence will include emotional dimensions. Maybe we are not special as human consciousness. Still, I feel better when I do something hard that leads to a great photograph. 

A lot of it has to do with timing. You have to synchronize your life with the light and the landscape. You have to be in the right place at the right time, and if it is hard to get to that place then you have the added reward of achieving something that is difficult. It is not just what the camera can see, but what the body operating the camera feels and why. 

Riding my bike through the mountain trails gives me a ton of physical challenges and a lot of satisfaction. It feels good to climb up to a ridgeline with the power of your own legs and the view is that much sweeter. It also means knowing the trails and how long they take and how fast you can go. It means having enough energy and physical comfort to be able to stop and compose your shots despite the fatigue or the hunger you feel. 

It also adds the element of the unknown. You have some extra elements of chance at work. Getting yourself in the right spot at the right time is much harder when you are riding a bike, but it is also much more rewarding. 

Location, Location, Location: Photography and Natural Light

So much of life depends upon location. Realtors know this better than most, but photographers also are expert in understanding place. Yesterday I photographed my friends Natalia, Antonio and Derek. Natalia and Derek are realtors. Hence, the title.JJT.14.June.2020.Natalia.Antonio.Derek-20A favorite collaborator over the years, Natalia Lockwood has become a powerhouse broker of homes and it is fun to watch her grow.JJT.14.June.2020.Natalia.Antonio.Derek-5This is Derek Scranton who was voted Capitola’s “Best Realtor” in the Santa Cruz Sentinel’s Readers’ Choice Awards. Super nice guy, easy going and fun. Contact him if you are in the market for a home.JJT.14.June.2020.Natalia.Antonio.Derek-24What a team! Their smiles say it all. We chose Loch Lomond for our shoot, and found some great pockets of light along the lake. FYI, you are allowed to visit the lake for fishing and hiking, but no hanging out, as we learned.JJT.14.June.2020.Natalia.Antonio.Derek-26The homie Antonio is a capoeira master and with supreme flexibility he busted out some moves real quick. JJT.14.June.2020.Natalia.Antonio.Derek-27Had to take the opportunity to get a few shots of one of my favorite couples.JJT.14.June.2020.Natalia.Antonio.Derek-28By the way, Antonio and I talked about podcasts the whole time. He’s the only person I know who loves podcasts as much as I do. Always fun to link up with kindred souls.

JJT.14.June.2020.Natalia.Antonio.Derek-29What are your favorite podcasts? Going to be brainstorming some ideas with Antonio. Could be something cool in the works! These are wild times and we need to be discussing the issues.JJT.14.June.2020.Natalia.Antonio.Derek-21

Mountain Cure

With all of the tragedy going on in the world, mental health is super important and hard to come by. Exercise is key for my mental well being. So is being in nature. With a camera on my back, I jumped on my bike to put in some miles on the trails to achieve both goals and to make some photographs in the pretty early-summer light.JJT.13.June.2020I’ve been thinking a lot about how photography is so much more than a way of documenting the world, and when I experiment with long exposure blurs it sometimes matches how I feel better than a tack sharp image. I like to experiment with drawing with the light. It decomposes the image and shows how cameras work while using all of the points of light to draw lines. JJT.13.June.2020-26I think that there is a value to both kinds of photographs: experimental and documentary. While I enjoy the feeling of experimenting with a camera to get surprising results there is also something really rewarding about a photograph that looks and feels like the world it was made in.JJT.13.June.2020-5JJT.13.June.2020-24JJT.13.June.2020-4JJT.13.June.2020-7JJT.13.June.2020-3

Eden Edwards’ Power Surfing

It’s fun to photograph Eden Edwards’ surfing. She’s a friendly person, smiling and making jokes, but make no mistake: she’s part shark. Once in the water, she lurks and waits till the ocean shows certain bumps on the horizon and then she starts moving around in the lineup and as the best wave of the set rolls closer she’s in position and she paddles with the confidence of a surfer who has caught thousands of waves.

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As the Lane mostly serves up chunky rights and she is goofy footed, Edwards has mastered the art of the bottom turn to backside hack, a la Ruffo, and each year she is more aggressive in her approach and more stylish in her execution.

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Stay tuned for more ripping surfing from one of Santa Cruz’s bright young talents.

Natural Style

Richie Schmidt in SC

Surfing with style is hard to do, it’s an art form with a steep learning curve (ba dum dum cha).

Drawing lines

Richie Schmidt draws lines in the water like a painter attacking a wall.

Ramps that move and break

Richie’s surfing is a reminder that when you have a passion for your craft the results show in your style.

4 Fun Reasons Why I Enjoyed Shooting the Hanloh Pad Thai Meal Kit

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1. The ease. You ever feel that sense of flow when everything is just kind of happening gracefully and you don’t even need to push, there is just a beautiful controlled forward movement? It’s like riding a skateboard down a hill with a gentle incline and smooth surface, you can go as fast as you want or just cruise and enjoy the feeling of effortlessness.

 

It’s been a little like that for me at times lately with my photography. I’ve been embracing the opportunity to work on studio lighting and creating still life compositions with products and food at home. The result of that work is that sense of fluidity that allows me to work fast and get great results.

 

Now, I don’t want to give the illusion that this flow has come easily. It hasn’t. I’ve worked my ass off numerous times and for a long time to get where I am in my abilities. I know what feels good to me, so I can pretty reliably say when I am on or off and the results always follow that feeling.

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For me, an important part of the process of shooting food is appetite. You have to be hungry. That’s why I work out so hard, doing my 700 pushups and squats and hiking or biking tons of miles. A lot of photography is sitting at a computer, so it’s super important for me to be as physically active as possible. You don’t often think of fitness and photography in the same context, but for me it is critical that they go together.

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Well, when I received the text to shoot the meal kit, I was hungry as could be from working out, so I was all primed to go. For those who don’t know, Hanloh is a Thai food pop-up here in Santa Cruz and they always have delicious authentic flavors. I was excited to see what this Pad Thai kit would create.

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2. The aura. The variety of color texture and form inside this meal kit made a beautiful subject to shoot. As soon as I opened the box, I could tell that it was going to be fun. Sometimes things just have that kind of magical presence to them and good marketers always try to create it for the consumer. It comes from the combination of an authentic and powerful cultural object and an enthusiastic appreciator.

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It’s like when a kid sees a skateboard or an electric guitar for the first time. That thing kind of hums and glows with this magical aura and that is exactly how the ingredients appeared to me. I also feel that way about wine and beer. To me, those drinks are almost more beautiful to look at than to taste.

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What makes something pleasing to look at? Where is the source of beauty? While I have studied these questions for thousands of hours, the experience is the only thing that really makes sense. We don’t know why we like things, but we’re lucky we do.

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3. The people. All of my work is motivated by people I respect, and this was no exception. The beer is from my sister’s brewery Santa Cruz Mountain Brewing. Through working with Emily (the best community builder I have ever known) I met Lalita Kaewswang, who is the woman behind Hanloh. An intensely smart culinary artist, Lalita is passionate about her craft, and that always inspires me.

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The other people who motivate me are the people of Santa Cruz. This is the community I know best and care about most and it is the small businesses, the surfers, the entrepreneurs, the brewers, the naturalists, the teachers, the yoginis, the musicians and all the other brilliant and beautiful kinds of folk in this town. If Portland is where the dream of the 90s still exists, Santa Cruz is where the dream of the 60s was born and where its best parts still thrive. We support our own, here. We shop local.  That’s how we maintain our unique character. It’s the people who are working hard every day to provide the people of Santa Cruz with the culture they enjoy who inspire me.

 

4. The food. Like I said earlier, I work out a lot and that makes me very very hungry. Well, let’s just say that none of this food went to waste, lol.

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It was a pleasure to shoot this meal kit for Santa Cruz Mountain Brewing and Hanloh Thai Food. Thanks for reading my blog and for looking at the photos and I hope you get a chance to try the food and beers!

You can order your meal kit, HERE: https://scmbrew.square.site

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Positive Energy Express

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With all of the strange changes going down right now, it’s important to be able to find ways to adjust your attitude, especially if you do creative work. What gives you a fresh look at things? For me, one of the surest ways to regain my sense of humor and to renew my will to be productive is exercise. Physical activity helps me to stay in a good frame of mind.

 

I’ve been pushing myself to hike lots of miles during these weeks and that has been a super productive and inspiring practice. Hiking plays a key role in me being my best self and living my best life. I get out to some remote locations during obscure lighting situations for the rarest of photo opportunities. Since photography is writing with light, it helps to have as much information about the terrain you will be describing and the light you will be using.

 

That is one of your biggest jobs as a photographer. Know the landscape. Because it changes day by day, the seasonal variations you experience are invaluable knowledge to getting the best shots. Hiking is ideal for this kind of practice because of the slow and deliberate nature of the decision to go on foot.

 

Although I love the minimalism of hiking, especially when I leave on foot from my door, there is another tool I love to use to explore the landscape and that is a bike. One of our greatest inventions of all time: the bicycle. What a slice of freedom a bike can be.

 

I’ve been teaching my daughter to ride her bike without training wheels for the past week and seeing the amount of joy she gets just by pedaling down the street with me on a skateboard beside her is about the best feeling I have ever had. It reminded me of that pure feeling of freedom you get from movement, with the wind in your face and the ground moving fast underneath you everything feels a lot better. Going fast is fun. Of course, it comes with danger, and learning to be safe is a big part of the project, but seeing the release, especially in this time of emotional confusion and frustration is a beautiful thing.

 

I have also been watching the homeboy Brendan Schaub become a mountain biking maniac. His podcast The Fighter and the Kid, with Bryan Callen, has been a bright source of positive energy during this quarantine, because he refuses to give into the fear and steadfastly keeps finding ways to make the most of his days. For a guy with millions of dollars, he is getting out and mixing it up on the trails and I think it is about as pure and inspiring a project as I have seen.

 

I have also been seeing one of my friends, Natalie Earl, posting about her own bike rides. Getting out for some fresh air and sweating out some worries is a great idea and so I linked up with Nat for a ride. We left from her house and wound our way through weekend traffic up the coast.

 

There’s something so vital and almost primal about getting around on a bike.  It forces you to tap into your instincts. You need your gut to guide you. And the rhythm that develops from dodging traffic gives you a kind of sense of flow that is very much related to creativity.

 

So, this week I joined the Thiccc Boy Bike Club with my friend Natalie and I’m hoping that we can continue to find some joy and release by hitting the road. I’m not going to be giving up hiking, though, because there is no replacing the intimacy of being out in the wild on foot where you can encounter the details and the animals on an even footing.

 

What are you doing to keep your energy positive? How are you getting exercise while staying safe during these strange times?

Songwriter with a Guitar

Hard times call for simple measures. No room for anything that doesn’t make sense. Less is the new black. Well, clear your listening schedule to make room for something soulful. Anthony Arya‘s music is a recipe for enthusiasm in a bleak cultural moment.Anthony.Arya.BW.Wrigley

The path of the independent artist matters because it is the purest way to fulfill a vision. Stand-up comics who don’t have to defend their jokes to a network have the chance to speak truth while making people laugh. A writer with a computer can create an intellectual movement. And a songwriter with a guitar can make music that is true and that reflects their love of music.

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What a person can do with some simple tools and artistic will is amazing. We live in a time when art is available to us at all times, and there are multiple channels to publish your own work. The freedom of speech has never had more power, and using our time to to debate and to create new forms is more important than ever.

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Anthony Arya released his second album this week, and the world is a richer place for it. Arya is about to graduate from high school is on his way to Stanford next fall and is leaving a path of dancing feet, smiling faces and happy people in his wake. Check out The Road on Apple iTunes to experience the latest work from a great young American songwriter and performer.

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We make the world.  Being born and dying off and in the middle of this maddening froth of grief and fear, the role of music and art is essential: it helps us to understand the ineffable.

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