Herer Brand Hemp Clothing Alert

Dan Herer and the Original Jack Herer Brand

Few people have made stronger arguments for the world saving powers of hemp than the late great Jack Herer. His book The Emperor Wears No Clothes is likely the most influential pro-cannabis literature in existence. Today, his son Dan Herer carries the torch and continues the legacy of advocating for Cannabis and Hemp.

High End Hemp Clothing

I recently received a box of Original Jack Herer clothing from Dan and when we opened the package we were thrilled to see the quality of the clothing and the fact that it is made with hemp. You too will soon be able to wear this wonderful hemp clothing and represent one of the pioneers in the push for legal cannabis.

Marketing Spending on the Rise

The Wall Street Journal reports that “marketing budgets have risen to 9.5% of the total company revenue in 2022,” and this is a dramatic increase from 2021. The question is why the dip and now the increase. What are the fundamental factors driving the market? With rising inflation, the Fed attempting to avoid recession by raising interest rates on loans, a war raging in Ukraine, and the lingering and sputtering pandemic, this is a time of organizational regrouping and intellectual rethinking. 

One way of explaining the increase in spending is to attribute it to the opening of business after a long time of being forced to remain inactive. We spent two years without concerts, without public gatherings, and that took an incredible toll on many economic sectors. It is only natural that there is a strong desire to return to an active business climate. Marketing, as the public facing side of a business, is naturally how many brands will reveal their new direction.

What is more curious is that marketing dropped so much in 2021. It is common for businesses to reduce their marketing budget during a decrease in economic activity, due to how it is perceived as non-essential. Operations almost always take priority over advertising in a tough economy, but is that a best practice or is it merely a default reflex? 

In retrospect, the period of the shutdown was a marketing opportunity that was missed by many. People paid more attention to online communications than ever before in history. Additionally, marketing was one of the essential services that was allowed to continue even when so many other sectors were not.

If marketing is an essential service, and the mind share that leads to market share is often won through marketing, then it only makes sense to maximize your marketing opportunities whenever you can. There is no going back in business, only forward, but as we enter this new phase of our economic recovery marketing is going to become increasingly important.

The Shop in Monterey: PODCAST HEAVEN

I heart Social Media

I am eternally grateful to the Internet, and especially to social media. I know that some people dislike the digital realm, and I understand that. I’m an artist. I’m used to people misunderstanding me at first. However, I continue to tell my story again and again through different media and for different audiences and the Internet helps me to find the people with whom I share passions. Therefore I love that fucking web and the world it connects. Because it connects me to them. It connects me to you. Without it, we would never be.

I heart The Shop

Erin H. Lyman introduced me to The Shop in Monterey because she knew that I was interested in podcasting. The Shop is an artist’s collective located at 1271 10th st. and it has a fully functioning podcast studio. Check out THE SHOPCAST 831 to see more about the studio and the great podcast hosted by Arsenio Baca there. It was podcast studio love at first sight for me when the mighty Chris Powers gave me a tour of the space. Chris runs a screen printing studio in the same building as the podcast studio.

I heart artists

I’ve always believed in getting in where you fit in and for me one place I always feel comfortable is around other artists in studio spaces surrounded by recent work and the smell of wet paint. If you have that in your blood, it’s a soothing and beautiful thing. As we toured the rest of the artists’ collective, we came across Sea Sevilla, working on a painting for her upcoming show October 8-10 at the Shop.

I heart podcasts

Tonight, we recorded our first episode of E&J Branding at the Shop. It was easy, fun, and enriching. I met our outstanding engineer, Joey Martinez. He is a photographer and artist who runs the boards like a conductor getting the most out of an orchestra. I am 100% stoked on this project, and I hope you will check it out. We will release our first episode, soon!

E&J Branding: A New Podcast by Erin H. Lyman and Jake J. Thomas

Clout Farming

I met Erin H. Lyman last week for a portrait in the garden at SkinHappy in Monterey. I had been following her on Instagram as she is one of the most active movers and shakers in the Monterey Arts Scene. Even at a glance you could tell that she has the right stuff for a podcast. She knows what’s up.

Portraits and Podcasting

Every portrait session is like an interview in some way, but with Erin our conversation was interesting enough for me to want to start a podcast with her. I mentioned that I was interested in podcasting and she suggested that I visit a place in Monterey called The Shop. She knew they had a recording studio all set up, so I met her there and checked it out.

Engagement Pod

Erin spends her days and some of her evenings promoting artist and arts organizations around the Monterey County. In order to do this effectively, she has a network of people she interacts with. This is known as an engagement pod and it is an effective way to create traction for social media accounts trying to get a message out to the public. It also sounds like a party you would throw for dolphins. Through her network of people, she introduced me to Chris Powers at The Shop and now we have a podcast in the works.

Marketing and Art in the Digital Age

Our podcast is going to be about strategies for making and marketing art in today’s cultural and economic climate. We are going to be recording at The Shop in Monterey and episodes should be available on your favorite podcast platform, soon. I look forward to bringing you some entertaining and useful information through conversations with Erin H. Lyman!

The Experience of Art, Public Space, and Digital Culture

Portraiture and the Experience of Art

One of the most surefire ways to experience art is to participate in making it. Even if you live somewhere far away from a good museum or a gallery scene, you can always count on the process of making art to be as good as it gets. This is especially true for me with portraiture. People are ineffable riddles and using a camera and words to attempt to portray them is an aesthetic adventure, a playing with form and technique and dialogue in order to produce visually interesting photos that say something about the human condition.

The Process of Portraiture

Making photos with someone is an interesting way to get to know them. For this shoot, I met a friend Oona at the Museum of Art and History downtown Santa Cruz to do some portraits. For me, photographing someone is a way of both listening and presenting ideas. You are trying to understand someone and to present an image of them to the world that has meaning and individuality. Through this dialogic back and forth a visual conversation develops.

Portraiture as Performance

So much creative work is being done for the internet these days, but the live experience of creating a photograph still has more interest for me than I could ever imagine deriving from a phone. Doing the work of creativity in public adds another interesting element. With the buzzing energy of a public space the act of making a portrait takes on more of a performative nature. This makes it more challenging, but also very interesting.

Two Pre-Rolls with Sativa D

For the Love of Sativa

Last week, I had the honor of meeting and working with the great Sativa D! We are both big fans of Sativa and we took a couple of pre rolls somewhere cool and gave them a try.

Preroll #1

High Totem Preroll: Lemon Sour Diesel

First, we sampled a Lemon Sour Diesel Preroll by High Totem. They are a vibey farmer-owned brand and their offering was legit. Lemon and Gas is a great combination. Enjoyable smoke, euphoric high. Official score: 8.0

Sativa Preroll #2

Pacific Reserve Preroll: Banana Jack

Next, we tried a .7g Banana Jack preroll by Pacific Reserve. A Banana OG x Jack Herer cross, this little J hits hard and is a nice bright uplifting high. Smooth smoke, buzzing high. Official score: 7.9

Have Us Review Your Sativa!

Want to have your Sativa reviewed? Contact us at jakejthomasphoto@gmail.com to start the ball rolling.

Gazpacho Two Ways

Chilled Summer Soup

Gazpacho is a soup served cold, perfect for the end of Summer. Last week, Taking Pure Joy blended up two different versions of Gazpacho in preparation for an upcoming event where she will be serving this dish. Teddy says that one of the things that she loves about Gazpacho is that it is a form that you can create variations of adding more or less of one ingredient or another, so you can take full advantage of produce that is at its peak or it gives you a way to be flexible and have fun with chilled soup.

Pasta by Hand, Pesto from Scratch

Simple, Magical, and Fun

I linked up last week with the talented and beautiful Teddy Danielson of Taking Pure Joy to create some cooking content together. Teddy is a private chef and has a business in the Santa Cruz area making delicious food that she has delivered to people’s homes.

Excite Your Taste Buds, Excite Your Soul

For Teddy, food is more than just fuel. It is an exciting art form to share with people. Seeing her take control of the kitchen as she prepares for some serious cheffing, you know something great is about to happen.

Magic Achieved

I hope you enjoyed that photo narrative of Teddy turning basic ingredients into something truly special. We also made a Horchata Pie for Big Pete’s Treats! You can find that recipe, HERE: HORCHATA PIE with INSANE CHURRO COOKIE CRUST.

Check out Teddy’s website, Taking Pure Joy, and follow her on Instagram: Taking Pure Joy.