Central Creations Media

Have you ever wanted to use your creative talents in front of the camera to work with a team? Do you have fun acting or posing for a photograph? Do you enjoy fashion, photography and design? Central Creations Media is looking for people like you who want to do creative work.

Every business needs some form of digital marketing, and if you understand how content creation works and you can present a professional offer there’s a good chance that you can work with a small business near you. You don’t have to have a certain look or a number of followers. If you have a desire to learn, can focus your energy, and are willing to work with a team then you can be a creative.

There are many different ways to get involved in a production, from modeling, to styling, to design. We want to collaborate with other creatives and generate interest for businesses and brands along the Central Coast.

Ready to Create: How to Prepare for a Shoot

Erin Schwartz and I are ready to create content. We are also going to help you if you are interested in learning about modeling for lifestyle photography or content creation in general. This first photograph represents Erin without any makeup, clean and set to begin getting ready. If a client is going to provide a makeup artist, you will want to show up like this.

This second photograph shows how Erin does her makeup if she is going to show up for a shoot that doesn’t specify a certain look. It is a good idea if you are going to be doing some modeling for a brand or organization to be able to provide a good neutral look. Showing up with makeup that is subtle and professional looking is a definite plus.

This third photograph shows how with a few easy retouches, this look is clean and ready to create content!

It’s Not Them, It’s You: Confidence and Craft in Photography

In photography, you are either going to be great from the beginning, over time or never at all. No matter what happens, you should treat people nicely, because whether your work is great or mediocre you are building your reputation. In reality, great work is going to happen if you spend enough time and energy thinking and practicing your art.

What is greatness in photography? It is subjective, obviously, but it is a goal. It is a standard that you set for yourself about what can count as a photograph. It is your evolving sense of value in photography and what you consider a keeper. All these things are dynamic and subject to change. One thing is not. How you treat people matters a lot. 

Photography is creating a public record of a person’s image. During any given portraiture session, you might take anywhere from 100 to 1000 photos. Some people will take more. Some people take fewer, but generally with digital photography there are potentially hundreds of photographs that don’t make the cut for every one that does. It’s the same person in the same lighting with the same camera and photographer but only one photograph out of a dozen stands out enough to really count. 

What does it take to get good photographs of a person? There are lots of answers to this question. The main one is practice. You must get good at working with your camera so that you feel confident in your ability to get the shot when the time comes with a model in front of your camera. This will also help with being good to the people you photograph. The more confident you are in your craft, the more you can focus on the subject and their concerns. 

The second key to getting great results with portraiture is to choose good lighting situations. If you don’t have a studio space, overcast days are great for soft light. If it is mid-day during the middle of the summer you are going to have some challenges finding soft light outside. There are many ways to deal with a challenge like this, but the important thing is to figure them out ahead of time, before you are working with a model. There’s always going to be a certain amount of experimentation, but the more you understand how to get the photos you want, the clearer your path to getting great photos.