E&J Branding: A New Podcast by Erin H. Lyman and Jake J. Thomas

Clout Farming

I met Erin H. Lyman last week for a portrait in the garden at SkinHappy in Monterey. I had been following her on Instagram as she is one of the most active movers and shakers in the Monterey Arts Scene. Even at a glance you could tell that she has the right stuff for a podcast. She knows what’s up.

Portraits and Podcasting

Every portrait session is like an interview in some way, but with Erin our conversation was interesting enough for me to want to start a podcast with her. I mentioned that I was interested in podcasting and she suggested that I visit a place in Monterey called The Shop. She knew they had a recording studio all set up, so I met her there and checked it out.

Engagement Pod

Erin spends her days and some of her evenings promoting artist and arts organizations around the Monterey County. In order to do this effectively, she has a network of people she interacts with. This is known as an engagement pod and it is an effective way to create traction for social media accounts trying to get a message out to the public. It also sounds like a party you would throw for dolphins. Through her network of people, she introduced me to Chris Powers at The Shop and now we have a podcast in the works.

Marketing and Art in the Digital Age

Our podcast is going to be about strategies for making and marketing art in today’s cultural and economic climate. We are going to be recording at The Shop in Monterey and episodes should be available on your favorite podcast platform, soon. I look forward to bringing you some entertaining and useful information through conversations with Erin H. Lyman!

Shakespeare’s Greatness: Art and Business

Shakespeare’s success story is part of what makes him the GOAT. We have a canon of great art produced by tragic figures who killed themselves or drank themselves into oblivion and ridicule. Shakespeare not only produced an incredible body of work, but he was also a popular success and was able to maintain social rank despite doing something for an occupation that was deemed unworthy of a gentleman. What was it about Shakespeare that gave him the energy and stability to have such a perfect career in less than stable conditions and times?

I’ve started listening to the audiobook version of Stephen Greenblatt’s Will in the World, which is a biography of Shakespeare. Using the public records of Shakespeare’s birth, his father’s career, his education, his marriage, and his entrance into the London theater scene, Greenblatt pieces together a portrait of the bard that is compelling and insightful. 

The plays themselves are fully capable of capturing our interest on their own. I’m not suggesting that Shakespeare’s biography holds some secret keys to understanding his plays. That’s not what is interesting to me. I’m interested in how Shakespeare ran his career like a business. It is the story of a great artist/ entrepreneur. This isn’t an interpretive key as much as another way of reading the work altogether. Literature that is produced for the critics, for the academy is much different than work that is produced for the public. Shakespeare produced work for the public that also is canonical to the ultimate degree. 

Thinking about Shakespeare as an entrepreneur also shifts the way we consider greatness in art and its popular appeal. Another thing I find interesting about Greenblatt’s biography is it helps to create this image of a world contained within London where there was excitement about the theater. It’s kind of funny to think of people that long ago wanting to be actors. It goes back much further to the roots of Ancient Greece at least. Dudes want to make up stories and act them out.

The competition to be the greatest writer or the best performer is almost central to our human condition. How essential is art to human society? It almost seems to go hand in hand. As soon as we have a group of people, we have clowns trying to entertain them. We also have people trying to lead them. A group of people is a potential audience. It’s an opportunity for an artist to give them something to think about.

What we can see by looking at Shakespeare’s career is more important than looking for clues to understand his psychological drives. When we see how Shakespeare hustled, and how he kept his productivity so high, it shows us how the greats perform. It’s motivational to artists who strive to have a great career. Making great art is just the first part. You must find a way to make it last. That’s why figures like Henry Miller are so important, too. Certain artists figure it out and live great lives worthy of being studied. 

It’s strange to have a figure who set the high mark for achievement over four hundred years ago. In every other human pursuit, we have made tremendous advancements, but in writing nobody is even coming close. Thinking about Shakespeare’s career, putting his literary achievements in the context of a world of supply and demand, we have an opportunity to challenge our times. If we demand a Shakespeare, she will come.

Making Play: Shakespeare and Eternal Amor

The reason we get so much from studying Shakespeare is because he put so much of his world into his plays in a loving way. Shakespeare’s body of work is one of the most complete and well-rounded in all literary history. He wrote Tragedy, Comedy, History and whatever you want to call the plays that don’t fit into these generic categories. Shakespeare created works of art with joyful and powerful language that open wildly entertaining dialogues about life, love, and art. 

You can read Shakespeare in so many ways because there is so much in them and to them. The plays are so compelling because of the subject matter but also the style and especially the language. Shakespeare’s dialogue powerfully transforms even the darkest human tendencies into a performance worthy of witnessing. He makes art out of commonplace everyday events and shows the same care when writing sublime or terrifying moments when powerful people do horrible things. The attention to language renders each moment in the plays equally interesting.

Like great painting or photography, the subject matter is less important than the handling of the form. Edward Weston could photograph a bell pepper or his muse with equal intimacy and sensuality. This quality of affirmation, of loving the process of creation, is a kind of creative play that sometimes translates into work that is forever interesting. Shakespeare’s plays are great because of how much he includes with equal amor.

Shakespeare’s plays are stories rendered with a painter’s care for detail, tone and style about the human condition. Using language like some multidimensional paint, he creates a world that reflects a passion for the art form of theater. The love of language and of making plays elevates the subject matter and renders it all equally interesting. The tragic and comic outcomes, the virtuous and villainous characters, the countryside and the courtly settings: these dualities become unified through the force field of loving attention.  

Content Pillars and Purpose

Cannabis, Writing, Photography, Marketing, Art, Landscape, Ocean

Cannabis: I believe cannabis can do the greatest good for humankind immediately and in the long run. Worldwide legalization of cannabis will set the scales back towards justice and will restore some faith in the sincerity of the systems of governance. It is hard to trust anyone who is against cannabis. It’s like being against naps or being anti-mellow. You people are getting along too well! You must be stoned. What’s next? Cooking up some dank munchies? Crimes against culinary standards? Too much caramel sauce on the cereal? Not only do I believe that the side effects of cannabis are harmless, we all know they are beneficial to many people. Anyone struggling with loss of appetite or insomnia can regain control over vital parts of their health with the help of some quality cannabis. I think that more than the obvious advantages legal cannabis creates (tax revenue instead of criminal activity, for one) the main shift that legal cannabis will bring is a shift in tone. It will open up that beautiful space that only stoners know where there is a sense of innocence, a mellowing out of the harshest vibes, a sense that daily life is ok and that it really matters. Cannabis leads people on an introspective journey that leads to gardening and preserving tomatoes and that is a-ok. As a content pillar, I intend to write about cannabis to advocate for its use, to highlight brands that are doing good things, to interact with cannabis influencers, and to share stoner experiences.

Writing: Writing is thought given shape and refinement through the logic of composition and editing. We use the tools of composition to establish our thoughts on a topic and to express our opinions, ask questions and to share stories. Through editing, we revise both what we think and how we compose our ideas. Writing is the mysterious revelation of self. Instead of merely looking into a mirror, we have to slowly develop a sense of how what we think looks in the external world. Our thoughts are native to our experience, but the moment we externalize them and give them form through a composition, in the shape of an essay, we begin to see who we are. This gives us the ability to change what we think, and in the process to direct the development of our character. Writing gives us intellectual intentionality. Through writing, we are able to determine how to use the best of what we think to the advantage of those we wish to help. Writing about writing is important because thinking about thinking is important. It’s fundamental to improving your form. Strategizing about writing, coming up with prompts, working on exercises and having a dialogue about strategies and techniques keeps the ball in play. By paying attention to writing, we can improve our quality of thought, we can make better decisions, and we can help other people to find their direction and purpose. Language is uniquely human, and writing is the focused and deliberate use of language to express ideas. By writing, you become more human. You can both learn about who you are, discover how you want to be, and work on growing into the kind of human you respect and admire. Writing is our most powerful tool of self-analysis. When combined with the introspective tendency of cannabis consumption, writing can lead to breakthrough after breakthrough. 

Photography: Photography is my main visual mode of work, these days. I love video and painting, but I have been thinking about and practicing photography for the past fifteen years with a passion and dedication. Photography has helped me to grow, to give people valuable memories, to help promote businesses and to have amazing relationships. Studying photography was one of the best decisions I’ve ever made. The history of photography is so brief, but it has accelerated to such an impossibly enormous volume. Being thoughtful about photography both leads to making better photographs and to understanding the world of photography, but it is also a tool of introspection. You go out into the world to find subjects. You explore compositions with your camera. When you return to the studio to edit your photos, however, you are faced with some idea about yourself and your job is to present that to the world in a way they will find the most interesting. This can also lead you to understand things about yourself and about how the world feels about you. Like all meaningful growth that can be painful at times and pleasurable at others. 

Marketing: The future is going to have more marketers than ever. That is the logical conclusion of a workforce left with nothing but creativity and communication. With the advance of automation, people will increasingly need to become more adept at messaging and branding. While some people feel an aversion to sales, they don’t like being sold to, marketing can be much more than a pitch. It can be beautiful design, thoughtful writing and interesting research. Marketing can be useful to you and when it is, then it really works well. There is no escaping marketing. One common form of marketing you see is the marketing of no marketing which is essentially a business or person bragging that they are so good and so in demand that they don’t have to spend much on advertising or branding. It shows an ignorance about branding, though. That is marketing and branding: it is the branding of no marketing. We don’t need no stinking marketing marketing. Yes you do. We all need good marketing.

Art: The category of art as a separate sphere of concern from other forms of media will always be interesting to me and so I will always think and write about it for those who are interested in what I have to say about it. If art can be any media, then why not consider all media art? There are deep philosophical reasons for wanting a category of cultural production that defines itself differently than the rest of culture. There is something deeply generative about the category existing in the first place. It is an invitation to experiment, an ethos of innovation, a reputation for making things new. Art matters the same way freedom of speech matters. It is so fundamental to the way we think, even if not consciously, that it is almost impossible for us to see why it matters. Writing about art is an attempt to give us that perspective even if just for a moment to look behind the curtain at what the category of art is doing socially and culturally and why it matters.

Landscape: Being out in a natural setting, watching how the sun travels, moving through the landscape in a way where I understand the various textures on the trail, all of these things matter to me deeply. As a human animal, I crave a connection to the landscape. I want to know what is happening in the woods. I want to explore every creek and know every tree. Writing about the landscape is important because it can help us to remember our priorities in times that we are easily distracted by other things.

Ocean: The ocean connects us all. As the universal symbol of the unconscious, the ocean is the most dynamic and deep subject for humans to ponder. It is so dramatic and expressive, it demands a million artist pay attention at all times. I am one of them.