Met with Skyler the Surfing Dog’s dad, today. We are doing a blog for Big Pete’s Treats, and I’m hoping that we can follow Homer and Skyler on the road to the world championships of dog surfing!
Stay tuned, and check out Big Pete’s Treats to learn more about this amazing duo! We will post a blog there later this week! Till then, check out this video of Skyler getting tubed! Is this the first ever dog barrel?
Hippies get a bad name, man. In order to understand why this group is so reviled, you don’t have to look at history. You only need to go to your local farmer’s market and not be suffering from Covid. The nose knows. These people don’t care what you think at all. But are they really hippies, or are they stinky fakes?
That’s like seeing someone in line at the liquor store wearing a wetsuit and then thinking that all surfers are idiots. That’s not a surfer; it’s a kook! Kooks are notorious for glomming onto the limelight, since they are interested in surfing not for how it makes them feel or how it challenges them to grow, but because they want to be cool. It’s the same with hippies, brah. The funk is real, but the character is not.
Now we all know wanting to be cool immediately makes you uncool. Some clever marketers, clever but not wise, have seen how widespread this tendency to be unreal is and have started marketing to kooks, blatantly. Instead of taking surfing seriously, they fully embrace the flail and celebrate this ineptitude with puns and ironic hairstyles. For some people, surfing is a religion. For others, a way to try and get laid.
Surfing attracts people from all walks of life, but most of the surfers I have known who really deserve respect are nothing like the stereotype. Surfing is a magical activity, but one that is full of ironies. When a human synchronizes their movements with the natural energy of a breaking wave, it is truly something astounding. To be good at surfing requires a lot of time studying the water and taking it seriously, like any other art form. But you can get a wetsuit and a soft-top and someone somewhere will mistake you for a surfer.
It’s the same with hippies. There are fake hippies galore, and they are the ones replicating the negative stereotypes. There are real hippies, too. There are sincerely optimistic folks out there working to make another way of living a reality. They are too busy doing the hard work of regenerative farming to be clowning around downtown.
Every lifestyle has its serious practitioners and its superficial fakes. Since these lifestyles are not mainstream, the public is easily misled about them. They see the fakes and don’t know better. How would you? It takes time to understand the authentic article hiding among the counterfeit.
Who gets to say who is real and who is fake in any particular lifestyle? We don’t have the hippy Olympics. Maybe we should, though. Professional surfing puts any doubts to rest about the levels that people can take that activity. If you could watch the dude who wears his wetsuit to buy his craft beer you would see his inexperience within about two minutes of being in the water. Meanwhile, any of the pros or even just competitive surfers in this region are able to milk the last drop of potential out of every swell that rolls through town. The difference between their performances is unmistakable.
Same goes with hippies. We aren’t really seeing the awesome ones. They are cross breeding landrace heritage cannabis cultivars with regional genetics that have been tried and true somewhere rad up in the mountains. They are planning psychedelic voyages and growing their own food. They are making advances in sustainable development. We don’t hate hippies; we don’t know them. We only see their imitators.
Who are these people who invade a lifestyle and make it so lame? Let’s be honest. They are techies who have enough fuck-you money to not care that they are being absolute douche canoes in the water or at a health food store. Horrible insecurities that are buttressed by financial success is a recipe for the fake hippy, the kook or the wannabe artist. How many people buy a dream for a couple of years, but never put the work in to make it a reality?
The truth to life is that anything you want to do well is going to take a lot of hard work for most people. But the people who are doing the hard work are not usually looking for attention. They may want to do business, but they are fulfilled by the life they lead and aren’t hungry souls siphoning attention from curious tourists eager to see a real Santa Cruz hippy. They will be tending to their work, helping their families, being valued members of their community.
We are only seeing the surface of things and in this state of oversimplification we are not only seeing a caricature of reality, but we are seeing a fake caricature. The connection between the stereotype and the reality is ingenuous. It is only when we begin to realize what a horrible version of subcultures we have received that we will start to see the world for what it really is. The good parts are oftentimes not going to be the most obvious.
We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.
While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.
As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.
Social Side Effects
First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.
While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.
Professional or Personal?
If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?
This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.
Social Good or Bad?
Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.
Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.
Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.
Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.
What makes social media good?
When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?
I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking
What makes social media bad?
When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.
At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.
Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.
How is social media like books and art?
Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.
Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.
The Social Future
As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.
Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?
One of the things a photographer should do if they want to be an artist is to show the public things they are not used to seeing. The novelty of something that is not immediately recognizable is often magical and often takes up a lot more attention than maybe it even deserves. What really matters is when a photographer can show you something new but it is also lasting.
Most of the new directions don’t work. That is the nature of experimentation. Most don’t work, but occasionally there is a spark and a match ignites and the fire can be used to light a stove. In these cases, where we end up cooking, there is a lot of energy for the project until it too becomes well known and unsurprising.
Any photographer who chooses the natural world as a subject can tell you that there is always something new and surprising even in a place that you have photographed a thousand times. The sunset continues to stun us with its awesome qualities because every time it does something spectacular it feels like it is brand new.
That is one of the great lessons to learn from photographing the same place many times: the dynamism of light and life. Everything is constantly changing and the moments that make the most magical photographs may only happen for a few brief seconds.
The other night as I was hiking, I came upon a great horned owl sitting on a post. It was totally unaware of me as it was focused on the grass in the last light of the blue hour. I got out my camera and lens and set up my tripod and just as I was focusing the owl plopped down into the grass, belly-flopping onto some rodent in the field, which it took away up into a tree for its meal.
I didn’t get a photograph of the owl at all, but moments like that are why you go out into the field looking for anything and nothing in particular. I almost always get the shot. That is one of the reasons why I decided to write about missing this one. The exception underlines the rule.
I have this thing that I have felt as an artist for a long time, but Norman Locks helped me to realize it as a photographer. That is, you want to meet things eye to eye. You have to have the integrity to believe that you and your subject are equals and that this moment is going to make a photograph because you and the subject are coming together out of the flow of life for a split second of connection.
This means that you have to have purpose out there, too. If you are only hiking to find the animals, then they have the leverage and you have positioned yourself more as a hunter than as an artist. The artist doesn’t need the animal to have an experience, so if the animal becomes a part of the experience then it just so happens to be. It is not forced, though.
In order to do this, it helps to give yourself some sort of difficult goal that impresses even you when you accomplish it. I have been pushing myself to hike long distances on a regular basis and that gives me the gravity to just go out there and whatever comes across my path will be part of my experience. I’m not chasing images. I’m cultivating the strength and the patience to be out there enough so that when it happens, it happens. It is what it is. Nothing forced, nothing faked.
Yesterday I set out on a photo hike. I do these hikes with a certain amount of faith that something will happen on the way that will attract my attention. So, I put on an audio book and focus on breathing while I walk. It becomes a kind of moving meditation. Lately, no content before the virus outbreak has seemed appropriate. We need to learn how to live in this world, so listening to people who are talking about our current situation seems a lot more relevant.
Yesterday, though, I decided to put on Bertrand Russel’s History of Western Philosophy. While things that were created three months ago seem absolutely obsolete, the intellectual documents of the ancient past and of the beginning of modern times can engage your mind without all of the fear of our current situation. Listening to what they were thinking about way back when can help to feel a sense of faith in our ability to have continuity. Humans have survived plagues and wars and all kinds of natural devastations and have somehow figured out the movements of the celestial beings all the while. This is an amazing accomplishment. Even with all of the brutal conditions of earlier times, there were still minds focused on the heavens and trying to figure out the nature of truth and the truth of our nature.
So, I was listening to the ideas of some great thinkers and avoiding the fuck out of people as I made my way to the base of campus by the path that leads up to the classified workers yard. I was stopped in my tracks by an apparition. It was a Great Blue Heron. There it was standing in the grass not minding anyone, just seeming to enjoy a moment in the late afternoon sun. I approached quietly and got my camera ready with a long lens.
The Heron seemed to notice me but was not bothered by me and I was able to get as close as my camera could focus. Only once as a man ran by with a dog did the bird show any signs of disturbance. But even then it merely flew twenty feet away and landed again. As I crept over to get some shots of this majestic bird it started circling back to me. I crouched and watched as it came closer and closer to me and I flashed back to when the Turkeys bum rushed me. This time, though, I actually had a moment of concern as this bird is much bigger, standing probably 4 ft. with a serious knife for a beak.
It got so close that I could only focus on its shoulders, and then it struck the ground and pierced a rodent right through the head. The photos I got are kind of graphic, as you can see the scream of the prey as its consciousness is obliterated by a massive dagger. The bird then flew a dozen yards away and proceeded to swallow the small mammal whole.
These are the kinds of experiences that I hope for on my hikes, and you cannot force them. The more time I spend out in those landscapes the more familiar I become with the patterns of the animals, but you still can’t plan for an encounter like this one.