Content Pillars and Purpose

Cannabis, Writing, Photography, Marketing, Art, Landscape, Ocean

Cannabis: I believe cannabis can do the greatest good for humankind immediately and in the long run. Worldwide legalization of cannabis will set the scales back towards justice and will restore some faith in the sincerity of the systems of governance. It is hard to trust anyone who is against cannabis. It’s like being against naps or being anti-mellow. You people are getting along too well! You must be stoned. What’s next? Cooking up some dank munchies? Crimes against culinary standards? Too much caramel sauce on the cereal? Not only do I believe that the side effects of cannabis are harmless, we all know they are beneficial to many people. Anyone struggling with loss of appetite or insomnia can regain control over vital parts of their health with the help of some quality cannabis. I think that more than the obvious advantages legal cannabis creates (tax revenue instead of criminal activity, for one) the main shift that legal cannabis will bring is a shift in tone. It will open up that beautiful space that only stoners know where there is a sense of innocence, a mellowing out of the harshest vibes, a sense that daily life is ok and that it really matters. Cannabis leads people on an introspective journey that leads to gardening and preserving tomatoes and that is a-ok. As a content pillar, I intend to write about cannabis to advocate for its use, to highlight brands that are doing good things, to interact with cannabis influencers, and to share stoner experiences.

Writing: Writing is thought given shape and refinement through the logic of composition and editing. We use the tools of composition to establish our thoughts on a topic and to express our opinions, ask questions and to share stories. Through editing, we revise both what we think and how we compose our ideas. Writing is the mysterious revelation of self. Instead of merely looking into a mirror, we have to slowly develop a sense of how what we think looks in the external world. Our thoughts are native to our experience, but the moment we externalize them and give them form through a composition, in the shape of an essay, we begin to see who we are. This gives us the ability to change what we think, and in the process to direct the development of our character. Writing gives us intellectual intentionality. Through writing, we are able to determine how to use the best of what we think to the advantage of those we wish to help. Writing about writing is important because thinking about thinking is important. It’s fundamental to improving your form. Strategizing about writing, coming up with prompts, working on exercises and having a dialogue about strategies and techniques keeps the ball in play. By paying attention to writing, we can improve our quality of thought, we can make better decisions, and we can help other people to find their direction and purpose. Language is uniquely human, and writing is the focused and deliberate use of language to express ideas. By writing, you become more human. You can both learn about who you are, discover how you want to be, and work on growing into the kind of human you respect and admire. Writing is our most powerful tool of self-analysis. When combined with the introspective tendency of cannabis consumption, writing can lead to breakthrough after breakthrough. 

Photography: Photography is my main visual mode of work, these days. I love video and painting, but I have been thinking about and practicing photography for the past fifteen years with a passion and dedication. Photography has helped me to grow, to give people valuable memories, to help promote businesses and to have amazing relationships. Studying photography was one of the best decisions I’ve ever made. The history of photography is so brief, but it has accelerated to such an impossibly enormous volume. Being thoughtful about photography both leads to making better photographs and to understanding the world of photography, but it is also a tool of introspection. You go out into the world to find subjects. You explore compositions with your camera. When you return to the studio to edit your photos, however, you are faced with some idea about yourself and your job is to present that to the world in a way they will find the most interesting. This can also lead you to understand things about yourself and about how the world feels about you. Like all meaningful growth that can be painful at times and pleasurable at others. 

Marketing: The future is going to have more marketers than ever. That is the logical conclusion of a workforce left with nothing but creativity and communication. With the advance of automation, people will increasingly need to become more adept at messaging and branding. While some people feel an aversion to sales, they don’t like being sold to, marketing can be much more than a pitch. It can be beautiful design, thoughtful writing and interesting research. Marketing can be useful to you and when it is, then it really works well. There is no escaping marketing. One common form of marketing you see is the marketing of no marketing which is essentially a business or person bragging that they are so good and so in demand that they don’t have to spend much on advertising or branding. It shows an ignorance about branding, though. That is marketing and branding: it is the branding of no marketing. We don’t need no stinking marketing marketing. Yes you do. We all need good marketing.

Art: The category of art as a separate sphere of concern from other forms of media will always be interesting to me and so I will always think and write about it for those who are interested in what I have to say about it. If art can be any media, then why not consider all media art? There are deep philosophical reasons for wanting a category of cultural production that defines itself differently than the rest of culture. There is something deeply generative about the category existing in the first place. It is an invitation to experiment, an ethos of innovation, a reputation for making things new. Art matters the same way freedom of speech matters. It is so fundamental to the way we think, even if not consciously, that it is almost impossible for us to see why it matters. Writing about art is an attempt to give us that perspective even if just for a moment to look behind the curtain at what the category of art is doing socially and culturally and why it matters.

Landscape: Being out in a natural setting, watching how the sun travels, moving through the landscape in a way where I understand the various textures on the trail, all of these things matter to me deeply. As a human animal, I crave a connection to the landscape. I want to know what is happening in the woods. I want to explore every creek and know every tree. Writing about the landscape is important because it can help us to remember our priorities in times that we are easily distracted by other things.

Ocean: The ocean connects us all. As the universal symbol of the unconscious, the ocean is the most dynamic and deep subject for humans to ponder. It is so dramatic and expressive, it demands a million artist pay attention at all times. I am one of them.