The Megaphone and the Whistle: social media marketing


Social Media Marketing in 2016 is a new world for businesses in Santa Cruz. Things are evolving both regionally and globally to make it possible for some exciting opportunities to emerge here, today. We have incorporated the Internet into our lives through smart phones, tablets and apps more fully than ever before. The Internet is currently our passport to the larger world. How does it look and feel for your business to be a part of this increasingly connected world? What are the consequences of participating in social media marketing or not?


One of the main changes the Internet has brought to US American culture if not to global culture as a whole, is the transformation of privacy and publicity. A shift in the form of public and private spheres has taken place. What are privacy and publicity in the digital age? Who has them, how much privacy and publicity can be obtained, and at what cost? How has this shift in the accessibility of public/ private spheres changed our culture? How has this transformation affected your ways of living and your views of culture?


Privacy has never been a quotient that was given equally to all people. Neither is publicity.


The ability to keep things private or to broadcast them publicly has always depended upon a subject’s ability to hide or disclose things from and to the public at will. This ability, to keep things concealed or to circulate them, is a form of power. Control of self-representation is key to successful social media marketing. This is the power of social media, generally: you get to tell your own story. Other digital services like Yelp often frustrate business owners who feel victimized by the sometimes wildly erratic criticisms users post on these review sites. Being proactive about your social media marketing is the most effective way of building the image of your business the way you want it to be viewed.


Exposure: this is the number one change the Internet has facilitated in the world. Social Media Marketing gives you the power to control your business’ exposure.

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It is easier to expose things in the digital age, for good or bad. On the one hand you have crowd-sourcing projects giving exposure to the creative ideas of eco-activists and entrepreneurs, and you also have activist groups like the #BlackLivesMatter movement exposing the frequency of police brutality against disempowered people. Whether it is something you want to promote into greater being or something you want to eradicate from the face of the earth, the Internet has become a forum for public debate. Social Media is a megaphone and a whistle.


Topics that are trending are the ones that matter to people, but people are not always driven by a love of accuracy or adherence to reality. As a result, being right is not the most important thing: being part of the conversation is.


Why certain things trend is another question and is full of mysterious processes. On the one hand, you have some sort of indication of group consciousness.


It was another great week for Jackiemacro as well. Continuing her daily posts she’s kicking ass on Instagram and is starting a new series that will be shown as prints at the Santa Cruz Mountain Brewery in June 2016.



Time Slap Creativity

Bang bang. The year is starting off at a wild pace with El Niño’s storms, insane sunsets and sunrises, and enthusiastic entrepreneurs working on their businesses. It’s also a political season, a season when Climate Change is an inevitable topic. It’s a year when new inventions are emerging as we innovate new ways of living to adapt to what we  know about the world.

Lunging into 2016, we (Jake & Jackie of Jake J. Thomas Photo) are working our asses off to provide the best social media for our accounts. In addition to communicating with managers and business owners to craft the best editorial plan for each account we are finding ways to keep ourselves inspired and to keep our visibility on the rise. Jake continues to post to Santa Cruz Waves everyday twice a day which keeps him actively exploring the coast during the golden hours. Jackie continues her daily practice of posting a macro photo to her Instagram account Jackiemacro.


In addition to these photo passion-projects we are also working on a dance. Jake came up with the original concept and name “Time Slap” which is a four part lunge step. He has developed the dance alongside Jackie using it as a way to break up their work day and to get exercise in a fun way. We find that it is helpful to keep ourselves fresh and creative. First we started with the song “Jumpman” by Future and Drake, but we’re currently dancing to the song “Bake Sale” by Wiz Khalifa and Travis Scott. Our goal is to make it the The Ellen Show to perform our dance and to talk about our social media marketing techniques.JJT.Blog.11.24.webfiles.January.2016-15JJT.Blog.11.24.webfiles.January.2016-16This week Jake started the first in a new series of body paintings. Working with long time collaborator Emily Pizante he did a black and white line drawing and photographed her with a single light for high contrast. JJT.Blog.11.24.webfiles.January.2016-14JJT.Blog.11.24.webfiles.January.2016-13JJT.Blog.11.24.webfiles.January.2016-12JJT.Blog.11.24.webfiles.January.2016-11JJT.Blog.11.24.webfiles.January.2016-10JJT.Blog.11.24.webfiles.January.2016-9JJT.Blog.11.24.webfiles.January.2016-8Working with Big Pete is a learning experience on many levels. Not only has he created an awesome brand of delicious cookies but he is also an urban farmer constantly working on his craft. JJT.Blog.11.24.webfiles.January.2016-7JJT.Blog.11.24.webfiles2.January.2016JJT.Blog.11.24.webfiles2.January.2016-22JJT.Blog.11.24.webfiles2.January.2016-21JJT.Blog.11.24.webfiles2.January.2016-20We’ve been excited to interview people about Twisted Tasting 2016 organized by Santa Cruz Mountain Brewing. This is Chicken-heart Spam made by El Salchichero to be paired with a Japonica Pilsner from Uncommon Brewers. Twisted Tasting is the cutting edge of food and drink in Santa Cruz. We are so excited to be a part of it and cant wait to see what everyone brings. JJT.Blog.11.24.webfiles2.January.2016-19

In a very exciting development for Jake J. Thomas Photo, we started working with Joel Magen of Dark Horse Pottery and Santa Cruz Pottery. We want to take our food photography to the next level and that means incorporating beautiful ceramic art into our food stylings. Having made his living by making pots for 42 years here in Santa Cruz he brings a truly organic quality to a shoot. JJT.Blog.11.24.webfiles2.January.2016-18JJT.Blog.11.24.webfiles2.January.2016-17JJT.Blog.11.24.webfiles2.January.2016-16JJT.Blog.11.24.webfiles2.January.2016-15JJT.Blog.11.24.webfiles2.January.2016-14

Jake met up with Gary Irving, Rob Wilson, and Norman Locks last week to discuss teaming up on creative projects. Gary is working on his Seven Deadly Sins series, Rob just got a book deal for his long-form poem “When Nikita Moon Rose,” and Norman is rabidly working on new media projects. JJT.Blog.11.24.webfiles2.January.2016-13JJT.Blog.11.24.webfiles2.January.2016-12JJT.Blog.11.24.webfiles2.January.2016-11JJT.Blog.11.24.webfiles2.January.2016-10JJT.Blog.11.24.webfiles2.January.2016-9JJT.Blog.11.24.webfiles2.January.2016-8JJT.Blog.11.24.webfiles2.January.2016-7JJT.Blog.11.24.webfiles2.January.2016-6JJT.Blog.11.24.webfiles2.January.2016-5JJT.Blog.11.24.webfiles2.January.2016-4JJT.Blog.11.24.webfiles2.January.2016-3JJT.Blog.11.24.webfiles2.January.2016-2JJT.Blog.11.24.webfiles.January.2016-6JJT.Blog.11.24.webfiles.January.2016-5JJT.Blog.11.24.webfiles.January.2016-4JJT.Blog.11.24.webfiles.January.2016-3JJT.Blog.11.24.webfiles.January.2016-2JJT.Blog.11.24.webfiles.January.2016