E&J Branding: A New Podcast by Erin H. Lyman and Jake J. Thomas

Clout Farming

I met Erin H. Lyman last week for a portrait in the garden at SkinHappy in Monterey. I had been following her on Instagram as she is one of the most active movers and shakers in the Monterey Arts Scene. Even at a glance you could tell that she has the right stuff for a podcast. She knows what’s up.

Portraits and Podcasting

Every portrait session is like an interview in some way, but with Erin our conversation was interesting enough for me to want to start a podcast with her. I mentioned that I was interested in podcasting and she suggested that I visit a place in Monterey called The Shop. She knew they had a recording studio all set up, so I met her there and checked it out.

Engagement Pod

Erin spends her days and some of her evenings promoting artist and arts organizations around the Monterey County. In order to do this effectively, she has a network of people she interacts with. This is known as an engagement pod and it is an effective way to create traction for social media accounts trying to get a message out to the public. It also sounds like a party you would throw for dolphins. Through her network of people, she introduced me to Chris Powers at The Shop and now we have a podcast in the works.

Marketing and Art in the Digital Age

Our podcast is going to be about strategies for making and marketing art in today’s cultural and economic climate. We are going to be recording at The Shop in Monterey and episodes should be available on your favorite podcast platform, soon. I look forward to bringing you some entertaining and useful information through conversations with Erin H. Lyman!

Let’s Blog, Dog!

Met with Skyler the Surfing Dog’s dad, today. We are doing a blog for Big Pete’s Treats, and I’m hoping that we can follow Homer and Skyler on the road to the world championships of dog surfing!

Stay tuned, and check out Big Pete’s Treats to learn more about this amazing duo! We will post a blog there later this week! Till then, check out this video of Skyler getting tubed! Is this the first ever dog barrel?

Ready to Create: How to Prepare for a Shoot

Erin Schwartz and I are ready to create content. We are also going to help you if you are interested in learning about modeling for lifestyle photography or content creation in general. This first photograph represents Erin without any makeup, clean and set to begin getting ready. If a client is going to provide a makeup artist, you will want to show up like this.

This second photograph shows how Erin does her makeup if she is going to show up for a shoot that doesn’t specify a certain look. It is a good idea if you are going to be doing some modeling for a brand or organization to be able to provide a good neutral look. Showing up with makeup that is subtle and professional looking is a definite plus.

This third photograph shows how with a few easy retouches, this look is clean and ready to create content!

It’s Not Them, It’s You: Confidence and Craft in Photography

In photography, you are either going to be great from the beginning, over time or never at all. No matter what happens, you should treat people nicely, because whether your work is great or mediocre you are building your reputation. In reality, great work is going to happen if you spend enough time and energy thinking and practicing your art.

What is greatness in photography? It is subjective, obviously, but it is a goal. It is a standard that you set for yourself about what can count as a photograph. It is your evolving sense of value in photography and what you consider a keeper. All these things are dynamic and subject to change. One thing is not. How you treat people matters a lot. 

Photography is creating a public record of a person’s image. During any given portraiture session, you might take anywhere from 100 to 1000 photos. Some people will take more. Some people take fewer, but generally with digital photography there are potentially hundreds of photographs that don’t make the cut for every one that does. It’s the same person in the same lighting with the same camera and photographer but only one photograph out of a dozen stands out enough to really count. 

What does it take to get good photographs of a person? There are lots of answers to this question. The main one is practice. You must get good at working with your camera so that you feel confident in your ability to get the shot when the time comes with a model in front of your camera. This will also help with being good to the people you photograph. The more confident you are in your craft, the more you can focus on the subject and their concerns. 

The second key to getting great results with portraiture is to choose good lighting situations. If you don’t have a studio space, overcast days are great for soft light. If it is mid-day during the middle of the summer you are going to have some challenges finding soft light outside. There are many ways to deal with a challenge like this, but the important thing is to figure them out ahead of time, before you are working with a model. There’s always going to be a certain amount of experimentation, but the more you understand how to get the photos you want, the clearer your path to getting great photos.

Portraiture of Character

Erin by the water

Portraits are powerful because they show us a glimpse into the character of a person.

There is something magical about the simplicity of an image of a person’s face.

The goal of portraits is to show something true about a person. It is a way of adding to the human story.

In the Fun Zone with Gillian Young Barkalow

I met up with the great Gillian Young Barkalow and we shot some looks for Xandra Swimwear in the Capitola Village

Summer is here, Capitola is alive with tourism and the fun energy of people on vacation. This dress really expresses that fun vibrant feeling you get when you go on vacation.

Work is fine, work is good, but you should never underestimate the power of the Fun Zone.

Always fun to work with Gillian. Stay tuned for more looks!

Strain Review: PyramidZ by FLORACAL FARMS powered by Seed Junky Genetics

Summer is here and the strawberries are making life juicy. Want to try something great? Eat a big bite of strawberry in between tokes of cannabis. The tartness of the fruit gets your salivary glands going and helps to keep you from getting cottonmouth.

These FloraCal Farms flowers are delicious, dark beautiful buds full of trichomes and THC. The bud structure is springy, the buds don’t crumble. This is a quality phenotype grown expertly by a premium farm.

The strawberries are from Amor Organics, and are huge juicy chunks of Watsonville sunlight turned into fruit.

The PyramidZ smoke is wet and fruity itself. You don’t need to eat strawberries in between tokes of this bud. The sour grape fruit punch flavor is smooth and juicy.