Met with Skyler the Surfing Dog’s dad, today. We are doing a blog for Big Pete’s Treats, and I’m hoping that we can follow Homer and Skyler on the road to the world championships of dog surfing!
Stay tuned, and check out Big Pete’s Treats to learn more about this amazing duo! We will post a blog there later this week! Till then, check out this video of Skyler getting tubed! Is this the first ever dog barrel?
We are in an insanely good place for cannabis right now. There are still big challenges and histories of injustice to overcome, but there are some seriously vital signs of improvement. We seem to be on a path to federal legalization or decriminalization at least. In California, the nation’s largest legal cannabis market, there are some great pockets of progress.
Here in Santa Cruz, we have a legacy of world class cannabis, and so when a brand puts that message on their packaging you should pay attention. Caring Kind World Class Cannabis Flowers are a Clean Green Certified cannabis farm growing some of the best flowers you could ever imagine.
I recently had a chance to try their SC Breath and ya boy is impressed. It seems like everyone is racing to chase the highest THC strains, and I love a good strong heavy hitter myself, but there are so many times during the day when something less devastating would be nice. Coming in at 21.15% THC, this strain is an Indica Hybrid, but is less likely to have you going to sleep ahead of plans. The overall impact is just a perfectly balanced mind/ body high. It feels clear and bright and just the right amount of stony. This is a flower I could puff on all day.
SC Breath is loud. Let me repeat. This bud bumps. It has the dankest tangiest smell imaginable and when you put it in the air it’s an outdoor concert of kind. It’s the type of bud you can smell being smoked a mile away and it makes your mouth water.
The cure on these flowers is perfect. They are sticky little rocks of stoniness. They are resinous and you can feel the trichomes pop as you break apart the bud. The genetics are a OGKB crossed with Stony Cookies and they are bred by Mantra seeds. This is an outstanding flower great for being active, for creativity and for everyday all day use.
1. The ease. You ever feel that sense of flow when everything is just kind of happening gracefully and you don’t even need to push, there is just a beautiful controlled forward movement? It’s like riding a skateboard down a hill with a gentle incline and smooth surface, you can go as fast as you want or just cruise and enjoy the feeling of effortlessness.
It’s been a little like that for me at times lately with my photography. I’ve been embracing the opportunity to work on studio lighting and creating still life compositions with products and food at home. The result of that work is that sense of fluidity that allows me to work fast and get great results.
Now, I don’t want to give the illusion that this flow has come easily. It hasn’t. I’ve worked my ass off numerous times and for a long time to get where I am in my abilities. I know what feels good to me, so I can pretty reliably say when I am on or off and the results always follow that feeling.
For me, an important part of the process of shooting food is appetite. You have to be hungry. That’s why I work out so hard, doing my 700 pushups and squats and hiking or biking tons of miles. A lot of photography is sitting at a computer, so it’s super important for me to be as physically active as possible. You don’t often think of fitness and photography in the same context, but for me it is critical that they go together.
Well, when I received the text to shoot the meal kit, I was hungry as could be from working out, so I was all primed to go. For those who don’t know, Hanloh is a Thai food pop-up here in Santa Cruz and they always have delicious authentic flavors. I was excited to see what this Pad Thai kit would create.
2. The aura. The variety of color texture and form inside this meal kit made a beautiful subject to shoot. As soon as I opened the box, I could tell that it was going to be fun. Sometimes things just have that kind of magical presence to them and good marketers always try to create it for the consumer. It comes from the combination of an authentic and powerful cultural object and an enthusiastic appreciator.
It’s like when a kid sees a skateboard or an electric guitar for the first time. That thing kind of hums and glows with this magical aura and that is exactly how the ingredients appeared to me. I also feel that way about wine and beer. To me, those drinks are almost more beautiful to look at than to taste.
What makes something pleasing to look at? Where is the source of beauty? While I have studied these questions for thousands of hours, the experience is the only thing that really makes sense. We don’t know why we like things, but we’re lucky we do.
3. The people. All of my work is motivated by people I respect, and this was no exception. The beer is from my sister’s brewery Santa Cruz Mountain Brewing. Through working with Emily (the best community builder I have ever known) I met Lalita Kaewswang, who is the woman behind Hanloh. An intensely smart culinary artist, Lalita is passionate about her craft, and that always inspires me.
The other people who motivate me are the people of Santa Cruz. This is the community I know best and care about most and it is the small businesses, the surfers, the entrepreneurs, the brewers, the naturalists, the teachers, the yoginis, the musicians and all the other brilliant and beautiful kinds of folk in this town. If Portland is where the dream of the 90s still exists, Santa Cruz is where the dream of the 60s was born and where its best parts still thrive. We support our own, here. We shop local. That’s how we maintain our unique character. It’s the people who are working hard every day to provide the people of Santa Cruz with the culture they enjoy who inspire me.
4. The food. Like I said earlier, I work out a lot and that makes me very very hungry. Well, let’s just say that none of this food went to waste, lol.
It was a pleasure to shoot this meal kit for Santa Cruz Mountain Brewing and Hanloh Thai Food. Thanks for reading my blog and for looking at the photos and I hope you get a chance to try the food and beers!
We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.
While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.
As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.
Social Side Effects
First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.
While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.
Professional or Personal?
If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?
This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.
Social Good or Bad?
Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.
Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.
Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.
Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.
What makes social media good?
When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?
I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking
What makes social media bad?
When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.
At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.
Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.
How is social media like books and art?
Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.
Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.
The Social Future
As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.
Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?
Yesterday I set out on a photo hike. I do these hikes with a certain amount of faith that something will happen on the way that will attract my attention. So, I put on an audio book and focus on breathing while I walk. It becomes a kind of moving meditation. Lately, no content before the virus outbreak has seemed appropriate. We need to learn how to live in this world, so listening to people who are talking about our current situation seems a lot more relevant.
Yesterday, though, I decided to put on Bertrand Russel’s History of Western Philosophy. While things that were created three months ago seem absolutely obsolete, the intellectual documents of the ancient past and of the beginning of modern times can engage your mind without all of the fear of our current situation. Listening to what they were thinking about way back when can help to feel a sense of faith in our ability to have continuity. Humans have survived plagues and wars and all kinds of natural devastations and have somehow figured out the movements of the celestial beings all the while. This is an amazing accomplishment. Even with all of the brutal conditions of earlier times, there were still minds focused on the heavens and trying to figure out the nature of truth and the truth of our nature.
So, I was listening to the ideas of some great thinkers and avoiding the fuck out of people as I made my way to the base of campus by the path that leads up to the classified workers yard. I was stopped in my tracks by an apparition. It was a Great Blue Heron. There it was standing in the grass not minding anyone, just seeming to enjoy a moment in the late afternoon sun. I approached quietly and got my camera ready with a long lens.
The Heron seemed to notice me but was not bothered by me and I was able to get as close as my camera could focus. Only once as a man ran by with a dog did the bird show any signs of disturbance. But even then it merely flew twenty feet away and landed again. As I crept over to get some shots of this majestic bird it started circling back to me. I crouched and watched as it came closer and closer to me and I flashed back to when the Turkeys bum rushed me. This time, though, I actually had a moment of concern as this bird is much bigger, standing probably 4 ft. with a serious knife for a beak.
It got so close that I could only focus on its shoulders, and then it struck the ground and pierced a rodent right through the head. The photos I got are kind of graphic, as you can see the scream of the prey as its consciousness is obliterated by a massive dagger. The bird then flew a dozen yards away and proceeded to swallow the small mammal whole.
These are the kinds of experiences that I hope for on my hikes, and you cannot force them. The more time I spend out in those landscapes the more familiar I become with the patterns of the animals, but you still can’t plan for an encounter like this one.