Creating Great Social Media Content in 2020

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Jacqueline Joy Brenton: Yoga Instructor

We get it, the economy is in trouble, people are scared and fed up at the same time, and nobody seems to have a clear answer to how to solve the problems we are facing. There are plenty of ideas, but the problem is twofold: we need enough political will to execute an idea and we need the organization to keep it going.

 

While everyone is stuck in this quagmire, many have increased their consumption of social media. This is very understandable as we seek connection, want answers and have nowhere else to look. Social media was already consuming an enormous portion of our collective attention and it now has an even tighter grip on us.

 

As someone who does social media marketing, I feel a huge responsibility to make great content. Of course, this is a subjective measurement, but I will explain my criteria for creation and selection.

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Great content comes from hard work. Get up early and get after it.

Social Side Effects

 

First of all, you have to think about the effect your content has on people. You want to put the audience first, and as obvious as this may seem to some it is so common to see marketing that fails at this basic requirement. If you have a brand, an organization or if you are an influencer, then you have to give the audience something they want, something that gives them value.

 

While businesses have the goal of growing their revenue, social media is not a place to make sales. While it is possible, that is not the ideal use of social: it is more for marketing than for sales. This is possibly the biggest problem that content creators face: how do you satisfy business goals without falling into spammy sales-based content. The answer is: if you do social media well, then people will develop an affinity for the brand and that relationship will lead to an economic exchange. If someone loves your brand, they will support it. If you spam them with obnoxious sales proposals, you not only look desperate, but you repel those relationships that you seek to build.

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Motivation and Inspiration to do positive things are key

Professional or Personal?

 

If you want to reach your professional goals with social media, you have to understand that what you put out there on the internet is not for you. This means separating your personal from your professional work. These spheres are blended often in social media as one of the things that people want to see is what is behind the curtain. People crave and respond to authenticity. So how do your share who you are without it becoming too much information or too self-gratifying?

 

This dynamic creates a tricky balance. Even if you are showing aspects of your personal life, it is not for your own joy of sharing, but because the public has some interest in connecting with a person behind the public image. Strategy is always important in social media, but now more than ever as people are in heightened psychological states it helps to pay careful attention to why you are posting and what effects it is having.

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Finding the balance between personal and professional

Social Good or Bad?

 

Social media is a relatively new phenomena in the world, and its massive influence greatly magnified with the advance of mobile technology. With the coming of 5G it only seems inevitable that phones and social media are likely to be a big part of our lives for the foreseeable future. This means that businesses and organizations really need to participate in this primary form of human communication. Like it or not, the phone is where people’s attention is going.

 

Because of its recency, the data that we have about social media is difficult to put into a proper context. We are in the infancy of this global development, and we haven’t grown enough with the media to use it in the best possible ways. Of course, there are dangers that we should be aware of and we should strive to create content that is safe and beneficial to human life.

 

Because of the vastness of social media and the billions of photographs with messages being posted every day there is no way to say if it is good or bad. It is clearly both. People organize social movements for positive change on the same channels that scammers try to steal your information by tempting you to click on a link that is supposed to lead to some kind of sexual fantasy. There are genuinely philanthropic actors making change on social media and there are parasitic mercenaries taking advantage of weakness to make a buck.

 

Either way, social media is not going to go away, so we can either figure out how to do it well and tip the scales in the balance of good, or we surrender our agency and just accept that the lord of the flies will reign.

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What message are you sending the world?

What makes social media good?

 

When you scroll through Instagram, look at your Facebook, peruse Twitter or study LinkedIn what has a positive effect on your mental state and your well being? How does it affect you?

 

I think that this is a very personal question and the answers must necessarily be personal too, but it has universal importance. For me, it has become a very interesting tool of research. I have created some amazing professional relationships by reaching out to someone with whom I resonated. I like it when people are showing me something that makes me want to do something. Photographs of waves make me want to get in the ocean. Photographs of trails make me want to go for a hike. Great portraits make me want to photograph people. Seeing awesome art gets my creativity fired up. I like the food influencers who are creating delicious looking things that are also good for your body and the planet. Social media helps me to find likeminded people and brands. It can be a source of inspiration and networking

 

What makes social media bad?

 

When we see content that doesn’t inspire us or give us something to look forward to it can be a horrible time suck and a distraction from productivity. It is your responsibility to curate your timeline so that what you are looking at is beneficial to your mental state. The things that make social media bad are numerous, but they all come down to causing you to feel unworthy.

 

At its worst, social media is a huge distraction and a mental health hazard. If we are reckless in our consumption and production of content, then we risk it all. The Internet is a kind of pseudo-public, but we often act as though we are safely at home with the content. The failure to understand the division between real life and social media has cost a lot of people a lot of their lives.

 

Putting bad content out there is like littering. It is just plain bad for everyone. How do you know if your content is trash? What standards do you use when you decide whether or not to post something? Having some way of measuring what you are putting out there is a good idea. You have to develop some sort of quality control.

 

How is social media like books and art?

 

Many if not most people have some degree of discord with the culture they grew up in, whether that is their family, their hometown, or their era in history. Almost nobody is a perfect fit to their place and their time. Many people throughout history have used books and art to connect with likeminded people who are physically unavailable. I remember when I first started taking art and writing seriously, I was obsessed with William Blake. His drawings and poetry gave me a kind of buzz and excitement that I couldn’t find among the people I knew. It was across this vast distance of space and time that I found one of my artistic brothers.

 

Social media can do this for us, too. But even more amazingly, we have the possibility of connecting with people who never would have been accessible to us in the past. Now, I can direct message an artist in South Africa who is doing something with photography that I find compelling. In this way, social media can be an amazing enhancement to life, and not a negative thing at all.

 

The Social Future

 

As we navigate this unprecedented time, and we look at our phones hoping to find some news or inspiration, we have to take responsibility for our part in creating culture and building the world over for the future generations. This means rewarding accounts that post things that you find to be beneficial to your life and ignoring the streams of self-aggrandizing or complaining or otherwise energy sucking media holes.

 

Your social media is yours to do what you can to make our collective experience better. You can incite hate or promote love. The choice is up to you. What are you going to contribute to our social future?

Discipline, Pain and Outlook

The virtue I possess that adds the most value to my life is my desire to continue to improve myself. I have a hunger to be better, to do better and to be a better partner in all of the relationships in my life. I believe that we generally can become smarter about a lot of things in life and can build up amazing reserves of wisdom and strength by doing a little bit every day over a period of time. My desire to improve keeps me interested in the details of life, in the day to day choices we make and in the research that we are learning from as humans about what the possibilities of being human really might be.

Every day, I work on writing, photography, research, running my business, being a dad, being in a relationship and more. It is this interconnectedness that gives me the most energy and leads to the feeling that I would describe as thriving. When my energy and inspiration are at high levels and there is plenty of work to do, I feel excited to attack each task.

The question is: what do you do when you aren’t feeling inspired and your energy is flagging?

In part, my answer to myself is don’t let it get that way. It is much easier to maintain a sense of purpose and motivation when you have momentum on your side. With that said, there is always the possibility of having to start from scratch. How do you motivate yourself when the chips are down?

As with so many things, you have to embrace the feeling of growth. If you focus too much on results or numbers, then you run the risk of too much friction from the frustration of not reaching your goals. If your goals are about growth and not about some baseline standard, then you have a much better chance of pushing through. The thing is: how do you know what is enough? That is always going to be the tough part. I can’t tell you how many times in my life I have experienced what I thought were limits only to one day burst through that imagined ceiling to reach levels previously unimagined. Whether that is going from hiking 10 miles to 20, from 300 pushups to 720, from writing 3 pages to 10 there are these activities I have done where when I push myself to go twice as far as my normal limit, I have some breakthrough experiences.

The thing is, it takes a lot of discipline to break through those barriers of discomfort. For me, the hardest part is the decision to begin. Once I’ve committed to something, I generally will put my shoulder to the grindstone and get it done. So, I know for myself that working on decision making is key. Having good time management and energy management helps, too. In order to commit to doing something epic that is going to really expand my sense of the possible, I have to create the space in my schedule for that to happen. That requires a lot of daily discipline.

It takes daily discipline to get together the economy of time and energy to take on an epic task that will double your sense of the possible, and then it takes the courage to commit to that adventure, and finally it takes the discipline to follow through when the going starts to suck. At the beginning of a challenging hike you feel so great. Your legs are full of energy, you have a bounce to your step, and you are generally without pain. At the last half mile, though, you are basically causing yourself agony with every step and as much as you breathe or focus on form it doesn’t matter. Pain is an inevitable part of this growth, which is why the question might not be discipline or masochism, but how much pain is the right amount of pain?

I also do believe that fighting through the pain that you encounter when you set yourself some challenging task builds up the strength that you need in life to deal with the pain of loss and defeat. When you are hurt by things that happen to you outside of your control your response is going to depend upon your relationship with pain. I’m not suggesting that we look at pain as a positive, but that when we embrace it as inevitable, then we can fight through the resistance it can create. If we want to accomplish our goals, then we are going to have to be willing to put up with some hurting.

If it is true that it hurts to be human, and we embrace this basic fact which makes us stronger, then how do we shift our thinking about feeling? If pain is just a temporary discomfort that is the price you pay for growth, then it becomes some sort of battle between your lack of understanding of the importance of growth and the resistance to the pain required. In other words, the way we battle our demons is by reminding ourselves why it is so important to grow that we are willing to go through tremendous fear and pain. In some ways our willingness to go through pain is a direct measure of our love.

Our character is forged from the daily decisions to undergo the discomfort of discipline or to face the horrors of disappointment. When we don’t do what we can we feel a sense of wasted opportunity, of the lack of love. When we succumb to apathy our lives are unenthusiastic and dull. But even worse, they are toxic. Because growth is also often alimentary. There is something intrinsically healthy about many kinds of growth. The kind of growth that derives from consciously chosen work generally is of a healthy variety. Occasionally, as in the case of Olympic athletes or astronauts that drive can go too far into unhealthy zones of activity. And there is cancer, of course, and suburban sprawl…

Are we suffering as a culture from too little or too much discipline?

One of the most fun feelings you can experience as a writer, and as an artist generally, is to be in a flow state. When you can stop thinking for long enough to just allow something creative to happen you can really create some interesting things that are entertaining to you and to other people. I am convinced that those flow states emerge out of practice and are a result of the work you have previously done. The more reps I get in, the better the results. That is why I want to keep trying to radically increase my workflow. The more I do, the better I get, the more response, the more fun, the more I want to do, etc…

And yet, burnout is a real thing. How do you explain that? Everything requires a balance, and mental fatigue is just as much of a factor as physical exhaustion. What is the connection between burnout and not getting the results that you want? I believe that burnout is a real thing, but I also believe that the answer is more work not less. How many hours can you work in a day? What about spending time with your kids? What about fun and play?

These are all important questions and I don’t have all the answers, but it also depends on what you consider to be work. Work is anything you have a resistance to doing, right? Like if you just fucking love doing bench press then that is not really work for you. You might need help with flossing your teeth. That is where you need work. Everyone knows what they need to work on but finding the time and the courage to commit to it is another thing altogether. And, as much as people might complain about things in their lives that they don’t enjoy it is not as common to find people working hard to get through the barriers to their happiness.

Is happiness a choice or is it a result of having done something? Is happiness a decision or a side effect?

I find that my happiness comes from little things I do almost every day. When I complete a workout, while photographing the sunrise or sunset with my love, delivering photos to a client, making posts on social for a client, making slime with my daughter…there are so many little things that make me happy. I love cooking food for my family. I love listening to podcasts. The wealth of daily joys I get to experience is vast. I feel extremely lucky and I want to make the most of every day.

One thing that discipline does is it limits us in a productive way. By choosing to do certain exercises you stress your body in this way and not that way. We make decisions based on the results that we want to achieve. I think that this is also true in art, and one of the decisions that I have made recently is to radically minimize the amount of energy I use in making my art. The last thing I want to be doing is driving long distances to find some spot to get a great photograph. No, I have limited myself to a five mile radius for making art.

Because I live in such a beautiful part of the world a five-mile radius still gives me a ridiculous amount of spots to choose from, but there are two or three that are my go-to spots. By not wasting time traveling to a location and by conserving my energy in making that decision ahead of time I get to focus my drive on different kinds of innovation. That means that I have to push myself to look for more things in the same places, to think about making photographs differently and to really own these locations.

The sunrise is the best opportunity for great photographs for me because I start the day without any internet and by writing. I wake up at 4:30 and drink two cups of coffee while I write five to ten pages before I’ve even looked at my phone. Fresh from dreaming, straight into writing and then out the door to photograph the sunrise, this is a moment in the day when I have my thoughts all aligned and ready to make the most of the best light of the day. Yesterday, we headed down to the wharf and the sunrise was popping off. Watching the colors of the sunrise is the closest I come to painting these days, and it is something I enjoy wholeheartedly. I hope you enjoy this photo. Thanks for reading my thoughts about discipline, pain and mental framework.

The Power of a Portrait

I’m most interested in photographs that include and involve humans. I find the challenges and rewards of portraiture keep me studying this mysterious art. I value work that gets me to think and to feel something unique or universal about the human condition from looking at a photograph of a person. Sometimes less is more and in the case of my taste in portraiture that is true a lot of the time. I feel like people are so complex it can only help to give them some space.

A portrait of my love

The biggest obstacle to truth in portraiture is that sometimes we carry lifelong habits of creating masks to protect ourselves. Whether it is a smile or a neutral face, there is something that you do to preserve yourself from the intruding eyes of strangers. At least, hopefully there is. Because it can be a rough world if you don’t know how to move with an understanding of the ways people are likely to behave. If you don’t have a grasp on the business, then you are going to have to learn.

Portraits have lots of uses in our contemporary lives. We can use them for our LinkedIn profile, for any articles people may be writing about us, for other social media profiles, and for finding love. Whether you need a good Tinder shot or something to show your grandma that you are doing well, a skillful portrait can go a long way towards helping you to reach your goals.

But there is more to a portrait than that. It is something that belongs to the canons of art history and if you care that much about the result, then you can make some magic happen.

A big part of a great portrait is the lighting. The way you place the model in relation to the light is going to determine how a viewer’s eyes might travel around the composition. The light is going to give shape and interest to the form of your subject’s face, hair neck, etc. You can use light to draw attention to important parts of the face, like a catch light for the eyes. This is when you place a light in view of the subject so that a small white light appears in the dark of their pupil helping to create a sense of depth and importance in the eyes.

One huge advantage of working in the studio is having the ability to create a comfortable environment for the subject. In general, there is a lot more ability to control the results. Natural light can be amazing and the experience of being outside sometimes can make a person really shine, but there is a much higher rate of success with the advantages of studio lighting.

I like to use continuous lights, because I find it is much more comfortable for the model. Not having the flashing of the lights and the beeping of the unit recharging makes it a much more enjoyable atmosphere. The vibes of the shoot always matter. That is one reason why working with someone you really like can help to make great work, or in my case with someone you love. When I photograph Madison I know that there is going to be a whole world of energy, emotion, intrigue, mystery and fun all bundled up into one frame. The feelings. Oh the feelings. We have a lot of them, and they show up in the work. I like that. That is what I like art to be. This portrait is an expression of love, fear, lust, faith, and so many other things all at once.  

The other night we set up the studio and had two continuous lights going to get this shot. What we did next was something amazing. We did an experiment with using long exposures and candle light. This is one area where it is so radical to have a model as a girlfriend because she is so beautiful and I tell her that all the time. She knows it. It’s not a question. It’s not an issue. What is great about this, is it give us the freedom to be silly and to have fun. We did a series of portraits that are not flattering even though they have a beautiful topless woman in them. I’m not going to show them here, but not for the reasons you might think.

This series is art. As a series, it is a powerful experiment that worked. The images are intriguing as fuck. She looks powerful but sometimes scary in these portraits. Because we have done a lot of work together and have a deep sense of creative trust, we were able to do something original and cool.

Now, we have a few different series going and I am super excited about the direction and shape our work is taking. Our collaboration is getting stronger and smarter at every turn and I can’t wait to see what we learn next. So many lessons. I’ll be sharing more of them here as it makes sense in the coming days. I feel as though I have made some very important discoveries and I am excited to put them into practice and to share with other people looking for ways to be more effective and to improve their outlook.

No End in Mind: Art and Experimentation

Content creation can be a tricky thing. When you are working for clients you have a much different task than when you are creating content for the public, but they are very much related. In both cases, you have to consider the purpose of your task. When you work for a client, there are multiple overlapping areas of concern. You have to create content that works for you, for the brand, for the brand’s investors, and for the public. When you do personal work, you have the same categories of viewers to consider, but their rank of importance is different.

Never seen this before. Seagull plucked a pigeon’s feather. Seabully.

For example, if you are a content creator and you are posting on your own page, you have different goals. You are trying to sell the service, not the content. You are showing people that you can consistently put out high level quality content.

Quality sea mammal content

One thing that I want to think about is the difference between content and art and where art lives in today’s world. The marketing world, the media world and the academic world all thrive on content. They are pushing messages. Art is different. What is the message of art?

Something is on its way

On one hand, I am not sure that art has any validity in our world at the current juncture. Who are your favorite contemporary artists? What are they doing? Maybe this is a common feature of art, to be misunderstood. Isn’t that part and parcel of the experience of putting art out into the world? In order to push the boundaries of art, you can’t do work that is already accepted. This means that you are going to have to endure lots of people not understanding what it is you are doing or why you would want to do it. Not that artists always understand either. But you have to do things that are not part of the program. At least that’s my understanding of art. I remember Seth Godin talking about how there are places in developing countries where people crank out oil paintings of scenic views and that is not art; it is painting. There is no invention, no originality, no thought. It is simply craft, just a going through the steps to make something.

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What is this element that we call art, then, and does it apply to content creation for brands? On the one hand, we have a definition of art as something done extremely well. There is an art to anything. When Kobe Bryant worked his magic on the court there was an artistry to his movement. This is something else, though, than Rodney Mullen figuring out the most insane flatland tricks on a skateboard. Kobe Bryant always had the goal of scoring a basket, of winning the game. In art, the goal is less clearly defined, and the expressivity is much more important. Sure, there is a technical execution to what Mullen does on a skateboard (he either succeeds in making his tricks or doesn’t), but the goal is to do something new, something innovative. Kobe Bryant wasn’t trying to play basketball in a new way, he was just trying to be the best.

Sea Lion pose

It is these two competing definitions of art that leave us somewhere in the middle. Is art a form of experimental research designed to bring new things in the world, or is it a talent contest that aims to bring the best of what already exists into being? Probably both are valid even though they are so different, but they definitely contribute different values to the world. One is playing golf better than it has ever been played. The other is inventing an entirely new game. We need new games, too, since we are evolving as a culture.

Experimenting with long exposures

I think of these two qualities that we describe as art, excellence and innovation, as being the result of technique and experimentation. In order to hit a golf ball so well that we consider it an art, you have to master the technique of golf. While there may be subtle nuances of invention in your particular version of the swing, it will be fundamentally recognizable as golfing to anyone who knows about golf. This type of “art” is recognizable based on the results and the form of the technique. It is a much easier thing to see. We already know what the activity is and how it is supposed to go, so it is a recognition of quality not of kind.

Many moons

When you understand the difference between these two definitions of art, you begin to see how people get confused about contemporary art. They are looking for a display of the mastery of technique when what they should be asking is what the artwork means. Art is not just be a display of talent with technique, but it can also be evidence of originality, of invention.

On the other hand, there is the kind of art that is unrecognizable, at first. This kind of art is entirely based upon experimentation and questioning what can be interesting as an art experience or object. Think of Marcel DuChamp’s readymades. There is almost no technique required. Someone else did the work of manufacturing the object. All DuChamp had to do was select it, sign it with a pseudonym, and place it in a context where it was sure to cause people to ask questions. This changed the conversation from technique “how did the artist do this?” to concept “how did the artist dream this up?”

Robots are already making art. We have used machines to create images for almost two hundred years, now. The human element in art is the courage to experiment when failure is both highly probable and when the results matter greatly. This is the thing that defines the kind of artist I admire: the courage to experiment under fire.

And it is for this reason, that I understand art to be more about experimentation than the flawless execution of technique, that I have begun to understand business, war, and media as more related to art than not. Not only is there an art to war, but war is a form of art as well. Business, media, military force, and art all are attempts to influence others in order to create a space to exist. Through these efforts (to build a brand, to produce media, to enact military campaigns, to create art) we collectively create our way of life. Politics and Religion do this also, but I don’t like to discuss those topics because I like you too much to do that to you.

So I’m asking you next time you see something that calls itself art, that is shown in an art context, to ask different questions. Instead of looking to the work to display talent and technique, see if you can just sit with the thing long enough to see what it does to you. If it makes you mad, note that. If it makes you hate art, note that. But whatever it makes you feel, the way to get the most out of an experience of art is to ask what it could mean, what were the stakes of its being made, why does this matter to other people? If nothing else, this kind of art is a form of mental exercise to practice being open minded. Can you sit with a work of art that doesn’t go out of its way to please you long enough to listen to what it might have to say? In a world full of visual yes men, some art that keeps itself at a distance might be just the thing we need. Think about when you go to the grocery store. The cereal boxes are practically jumping off the shelves to give you pleasure. Is this a red light district or Safeway? Chill, cereal boxes, I’m not looking, lol.

Own Your Sorrow

Victim mentality: what is it and why does it happen? People are complicated creatures with lots of layers and many of the deeper ones are unknown if not unknowable. Our interactions are so numerous, varied and of different qualities that it can be difficult to understand who is having what effect on us. How do the people you relate to change the way you experience the world? More importantly, how do you take charge of the situation.

Action

I think that one of the reasons that we can get stuck in a victim’s mentality when something goes wrong is our inability to see the negative in our own personality. Instead of looking at your own decisions, you see your problems as external. This is something that Covey talks about in 7 Habits. It is very easy to be reactive instead of proactive.

Right place right time

The thing is, your happiness depends upon you reclaiming your own power. Whatever has happened to you in your childhood or even this morning is not going to help you to make good decisions today, unless you face it and figure out why you made those decisions back then. That can be very scary, but the other alternative is far more worrying.

Be in charge of your story

I think that part of the challenge of life is an idea that we could ever get to a comfortable place. That is just not going to happen. Any illusion of comfort you have is just a side effect of the distortion of space. You are just focusing on one part of the picture in order to feel pleasure, but what you are ignoring is possibly going to be much harder to deal with when it arises.

Less is moon

How do we move from a victim’s mentality to a warrior’s attitude of unrelenting drive? I think you have to keep asking what it is that you can do. If you focus on how you can improve the situation, then you give yourself a chance.

Own your experiments


Still, things will happen that are beyond your control and some of them are going to be negative and will hurt. How do you experience your losses without sliding into a victim mentality? The easiest way to let go of a loss is to own it. I gave it my best shot, but it was not enough. The competition found a way to do more and they won. It is really that simple. You cannot blame anyone else for your problems.

Own your dreams

One way you can identify the degree to which a victim’s mentality has infected your thinking is by looking at the language you use. Are you writing in the active voice or are you using passive voice? This is such an important difference, but sometimes we do not even know that we are doing it. Let me give you an example and hopefully it will show how the language we use is more than just descriptive, it is formative. Language creates meaning, it doesn’t just communicate it.

Abstract Expressionist photo

Say you want to share a story about going to photograph the moon. Every sentence has a subject (the hero of the sentence) and a predicate (the hero’s action). If you phrase it so that the action has more importance than the hero you have fallen into passive voice. If you put the hero of the sentence in the driver’s seat, then they have the chance to be actively leading the charge. Let me show you in an example.

RIP Kobe and Gianna

The crescent moon was going to set at 7:20, so we had to get in place early in order to capture that last twenty minutes of moonlight.

What or who is the hero of the sentence? What actions are they taking? In this version, it could be easy to mistake the moon for the main actor, because the moon is going to set. It is driving the action. Let’s try it another way.

We knew that the crescent moon was going to set at 7:20, so we positioned ourselves on the beach ahead of time, and we were able to capture that last twenty minutes of moonlight.

The difference can be subtle. It is a matter of agency. Is it the moon that is driving the action or is it your decision to photograph it setting? If the moon is in charge, then you are positioned as a victim who is slavishly doing what you have to in order to achieve your goal. While it might seem subtle, the difference is huge. You are either putting yourself in the position of being the hero of your own story, or you are being acted upon.

This is especially important in a world with mobile internet, because we are subject to news all day every day, so it becomes very easy to slide into a passive mode of reacting to what is happening. The victim mentality is sneaky as fuck. We have to watch the way we think.

Yesterday we got some very troubling news here in California, the land of celebrities, the oasis of cultural heroes. One of our greats, one of our all-time legendary basketball players died in a helicopter crash along with his daughter, another family, and the pilot. Nine people died. Obviously, most people care about all of them, but not many people knew the other family. Basketball fans of a certain age KNEW Kobe, though, and that was why we were so devastated by the news. If you were following Kobe’s story, then you probably were loving his dedication to his daughters and his care in passing down his skills and drive to them. Learning that he died with his daughter on their way to a basketball game sent an enormous wave of grief through our entire country if not the world. Every father’s worst fear came to life in that moment. We all experienced something of the sheer inability to protect your daughter from death as you plunge towards the earth in a fiery death trap when we realized what actually happened and that, that, that is just too much to bear. It is too fucking tragic to believe. When I heard the news there was a moment where the emotional well inside of me threatened to break through the dam. I could feel all the fear and grief of fathers immemorial inside of me as I considered that last moment of fear and of love. Did Kobe comfort Gigi? Did he tell her that he loved her and that it is going to be ok?

Grief is something that enters our life unexpectedly and puts a heavy weight on our minds and hearts, but we do not need to let grief get the best of us. How do you own your grief? How do you take charge of your own process of feeling sad about something you have lost? There is nothing any of us could have done to change the outcome of Kobe and his daughter and that poor family who was with them and the pilot who had no ability to save them. It was an accident. There is nobody to blame. How do we act in a way that reflects our own agency?

You own your grief. You experience sadness and melancholy in proportion to the amount that you care. When you hurt because of a loss, it means that you care about winning, you care about life. You have to translate that pain into strength. It might seem impossible, but the human spirit is beyond what we can imagine. People have endured and transcended unthinkable challenges, and we can too.

Kobe taught us many things. He inspired us with his single-minded-focus and unshakable drive to win and to excel. He also combined the strange ferocity of an apex predator with the goofy sensibility of a kid who loves basketball. While he is undoubtedly one of the all-time greats, I love Kobe because he reminds me of a kid I never knew, a kid who was a basketball nerd, a gym rat, a hoop god. But, what I loved most about Kobe was the way he talked about his daughters.

When tragedy strikes, we are tempted to fall into negative patterns, but if we have the courage to own our own sadness, then it can make us grow stronger, more careful and more available to our loved ones. You never know what is going to happen, so it is always important to let the people in your life know that you love them. RIP Kobe and Gigi. Prayers for the Bryant family, for the Altobelli family, for the Zoboyans, and for the Mauser family. We grieve for those we know, but it is not difficult to remember these other people and to feel for them as well. Prayers and thoughts go out to everyone affected.

Waves on Mars

Why are people drawn to the edges of things? When you fly over the country, you see the patterns of our development very clearly. We form tight grids and stick to the edges of things. It is almost like the edge of a territory is the surface of some kind of water. We tend to remain where there is visibility. We stay out in the open.

Attracted to light

But there are some who choose to live up in the mountains. Some people make that commute each day and nestle away in some canyon nook up in the higher elevations. There are lots of reasons to live in a remote location, but can we escape from the advance of the digital age? These things are hard to answer, because we don’t know what is going to change. For example, we only learned about CFCs and their effect on the ozone layer after the damage was done. Now, we are seemingly waiting on an innovation from technology to save us from catastrophe.

Exploring dusk

We are experiencing a high degree of Techlash, or backlash against tech, and are putting all of our faith in technology at the same time. The thing is, we have no reason to trust. That is possibly our stupidest trait, but maybe it is also our most beneficial. Intelligence doesn’t equal the good. For something to be good it has to work for people and there are so many different ways that things work or don’t. You have to judge things by their results.

Lighthouse wave

In some ways we are on the edge of a new territory because of the rapid advance of technology. We are entering a new phase of discovery. Some of those ways are literal. Elon Musk is planning on sending a million people to Mars. I didn’t think that was possible, but there he went and said it and he seems to be quite serious about it, too. Now talk about proactive, that’s really getting ahead of the curve. That is a serious programmatic attempt to radically increase the human sphere of influence. Why is he doing it? To get away from AI? Is it inevitable to colonize other planets? Are we already beyond repairing the earth’s atmosphere? If it is possible to make Mars suitable to human life, then why are we so worried about global warming? Isn’t Mars hotter than anything we experience? Lots of questions with that one. The edge of where humans call home is about to radically expand.

Golden hour

There’s one big unanswered question: will there be waves on Mars? What kind of gravity is there? Is it possible to harvest water from deep space to create a wave pool? Will Kelly Slater still be ripping at that time? Questions, questions, questions…

Put a bird on it

I don’t want to go to Mars, but I can see it happening. That shit is likely as fuck. I don’t know why. It just seems like something I would do. Hopefully it’s cool. The main thing I don’t like about Mars is the whole family aspect. I don’t want to leave my family. Maybe we will all go? Hopefully, we will make that voyage after they’ve worked out a few of the bugs and have that wave pool pumping. What about skateboarding? What is the gravity situation like on Mars? I’m sure they will be pouring tons and tons of hempcrete up there, so there are sure to be some sick spots. But what about the oxygen levels? I know so little about the red planet.

Life on Mars

I know that Elon Musk is a highly effective person, though, and it makes me wonder if he read the 7 Habits of Highly Effective People, because he would make Stephen Covey proud as a pride of lions. I’m studying that landmark book because I think that it is one of the most helpful self-development books of all time and anyone who I respect is basically working through different parts of this system. Covey was a genius. All hail Stephen Covey. He is a lighthouse in the darkness for people who didn’t receive adequate discipline or structure as a youth. For anyone who wants to be more effective in what they are doing, the book is a treasure trove of wisdom and practical advice.

Covey is a lighthouse

Say you are a skateboarder and people are starting to comment  on your style and you want to try to move beyond casual and occasional sponsorships to really create a career for yourself, then this book can help you to master the process of creating your path in such a chaotic world. I mean think about Elon and all of the thousands of things for him to think about, but he is still coming up with these huge visions. It’s because he has good habits and has mastered how to make effective use of his time.

Texture and color baby

The first habit is to be proactive. That is such an important word. It has roots in Ralph Waldo Emerson’s idea of self-reliance. To be able to get things started is to increase the likelihood that business will happen, that other people will care. If you take it upon yourself to produce your own media, to curate your own projects, and to communicate with the public about the work you are doing and want to do, then lots more things are likely to happen for you. Being proactive is key to attracting opportunities you want.

Metaphoto

What does it mean to be proactive in photography? It can mean all kinds of different things depending on the kinds of photos you take. It could include contacting models, brands, clients, doing a podcast, having a YouTube channel, creating tutorials, networking with other photographers, etc. The only limitation to the ways you can be proactive is your imagination. You can study other photographers. What is working for them? Why? You can learn about art history. What is the meaning of the way we make photographs today? You can learn about the technology. What makes a mirrorless camera different? Education is always a way to expand the circle of your influence, as Covey suggests. You need skills, knowledge and desire in order to do good work and there are ways to develop each of those elements. That is part of what it means to be proactive as a photographer.

Father and son

It also means having vision. You have to get really good at knowing what you like and why and how to get it. How do you make your photographs? What would you say your style is? That is always the question that keeps coming back up. Being able to answer it is an important first step to increasing what you are able to do.

Lighthouse during a swell

Imagining Sustainability

This whole thing is a miracle if you look at it right. The simplest things are the most sublime. Our breath. An involuntary act. It is the source of life and it runs on autopilot. It’s a very magical existence we share. I’m constantly reminded of this by the things I encounter when shooting photographs, but this perspective is also due to writing and reflecting. The disciplines of photography and writing give me this ability to see the world with a fresh point of view.

Sunrise over the Bay

Yesterday morning, we headed out before sunrise and chose the wharf as the setting we would use. We are still recovering from the flu, so Wilder is not realistic for the sunrise shoot, for now. Luckily, there are lots of very close places that have tons of potential for photography. The wharf is less than a mile away and it has tons of interesting subjects to study. Not only is it a liminal space (somewhere in between land and water), but it is an iconic Santa Cruz location. So many people have visited the wharf with its view of the Boardwalk and its famous residents: the Sea Lions.

Our Whiskered Friend

The proximity of the wharf is important. We are trying to use as little energy as possible in the production of our work. Keeping close means being more creative and we still haven’t reached the point of boredom where that creative energy really thrives. There is a confusing thing that happens with photography because the experience of making a photograph can be so exciting. Those photos, when something extraordinary is going down, are important too. They are just not as creative. In other words, if the world in front of you is on fire with color because of an amazing sunrise, then you don’t have to do much to get a great shot. It is when the light is not great and the day seems to have no particular interest that the spirit of invention and experimentation wakes up. By limiting the range of where we are working, we both reduce the amount of energy we use, and we increase the likelihood of engaging those creative muscles that are usually born from necessity. If you need to be the source of the interest in your content, then you will be. That is one of the challenges of living in such a beautiful place. The world barely gives you a moment to be less than enthralled.

Lighthouse Wave Seen from Wharf

Sustainability is the word of 2020, I’ll tell you that right now. You are going to get sick of hearing about it, but that shouldn’t matter. It’s too important for us to think about it like some kind of programming. Unfortunately, that’s how humans seem to get stuff done: by programming ourselves and others. So, it’s going to have some of that amateur media critic vibe to the movement. You know, the Eco-Yelpers. The thing is, sustainability matters for everyone, so we need to rise to the occasion. My goal is to educate myself about the subject and to practice raising awareness by sharing what I learn.

Future Looking Sustainable

I am currently developing a course based on this idea and I have named it “Imagining Sustainability.” I believe that the biggest obstacle to our transition to more sustainable energy sources and business practices is our collective ability to see the problem and to envision a solution. We need the road map. This is an era of exploration. The brands who figure out sustainability in the next few years will be the brands that last into the future as institutions of culture.

That Morning Sun

One thing that I want to say about climate change and sustainable development: it is nobody’s fault. I do not think that holding individuals accountable for the situation is going to help. I believe that businesses and other organizations should take responsibility for providing more sustainable solutions. I certainly do not think that people living below the poverty line should have to spend more money to be more ecologically engaged. We need greener and more affordable solutions. To achieve sustainable development, the new products and services need to be better. The market seems to move much less quickly driven by ethical concerns than it does for the desire for better goods.

Let’s do it for this guy!

This course I am designing is for content creators who want to be a part of the sustainable development movement. I am going to be reading and sharing ideas from a bunch of great books and authors. Half of the course is going to be focused on self-development, the other half on the history and challenges of sustainable development. The term comes from a conference held in 1987 called “Our Common Future” and that is one of the important starting points of the conversation.

Sustainable Development 2020

I want to repeat a very important point: I do not think that individuals should feel responsible for climate change or sustainable development. I mean, people can feel however they feel of course, but there is something much bigger that needs to happen. How we act individually of course has great importance because anything that you multiply billions of times has an enormous impact. If the range of choices that people can make is full of better options, then we stand a chance. Of course, we still need people to behave. Or do we?

Morning Breath

The example that comes to mind is the parking lots up north and unfortunately some beaches, where people dump their trash out. This is an especially repulsive pattern as the coastline is pristine and beautiful and seeing fast food packaging and alcoholic seltzer cases littered around is a bummer for sure. But, it is an opportunity for jobs. Every problem is a potential for a new solution. If we can’t successfully convince people to stop throwing their trash on the side of the road, then let’s make it a priority and invest in keeping public spaces clean. But also, if businesses were not making packaging that doesn’t biodegrade then it wouldn’t be in danger of contaminating the ocean. Speaking of that, what is happening with hemp? That is another big question I have, since it was federally legalized last year and we have heard of the promising products that it can help us to create. Look, plastic is an extremely new invention and it has had such a big impact on our planet, but it isn’t the end solution, obviously. We are in the last phases of the plastic era, and a new hemp-based future is starting to break the dark of night.

Sunny Spots

Back to the sunrise at the wharf. Keeping it close, making the most out of what we have within a narrow range of distance, and entering into this in between world where you are suspended over the ocean on a wooden stretch of road and buildings held up on wooden sticks. When you look at a wharf from a distance it looks preposterous. When you drive out on it, every instinct of automotive preservation screams go back. Cars are not supposed to be surrounded by that much salt water. But it is a normal thing: a wharf. We have them everywhere. The banality of the magical.

Just Jumped Up

The sunrise helps to remind us of that magic as the moments before the break of dawn are something like a wharf of light, this bridge that takes us out into the space in front of us. Then, the first golden rays of light streaming from the golden disc as it crests the horizon line hit all the wet slowly waking things out there gently rocking above the Pacific blue. Some of these waking things start making some very funny noises as they wrestle for position. The Sea Lions warm themselves on the understructure of the wharf in the morning and those first amazing beams of warmth are a prized possession or position, really. They bark and scream and bellow and bite. It is a dramatic scene that takes place in the underbelly of the pier. And it is symbolic of the very animalistic ways we engage with each other. For all the amazing abilities of abstraction and self-reflection, despite whatever linguistic innovations or scientific understandings we have achieved, on a very real and daily level of existence we are so much like those Sea Lions battling over that comfortable warmth from the first moments of daylight.

But I called that spot!

I don’t often talk about gear, because I’m more interested in process and narrative, but for the kinds of shots I was getting at the wharf you need one very important and expensive tool: a telephoto lens. I was using a 400mm 5.6 prime L Series Canon lens mounted with a Sigma converter to a Sony A7Rii body. I love this combination. The color, contrast and sharpness all are great, and it gives you the ability to pull tightly cropped expressions from wildlife. You have to have a long lens to shoot wildlife responsibly. Yes, they have made the wharf their home, but they are still wild and should be respected as such.

First Rays

There is a landing on the east facing side of the wharf which gets the most sun the earliest and this is where the babies sleep with their mamas. How is it that nobody is fighting over this space, we do not know and can only conclude that it is because of the ferocity of mothers and their desire to keep their brood safe and close. Apparently, those battle have already been won, and the males prance around on the other beams fighting for prime spots.

Relatable

Most living things are constantly adapting to the changes in the environment. The Sea Lions didn’t ask for the wharf, but they use it to their advantage and the same goes for most humans, I believe. It is only when businesses, governments and other organizations achieve the skills, the knowledge and the will to develop sustainably that we will have a future more full of promise than fear.

Color Theory and Food Photography

Working with color and composition in food and product photography.

Do you need to photograph some food or products for your marketing purposes? There are some tried and true methods I use to get mouthwatering images easy on the eyes, but I also like to research methods and to keep learning new things, so I stay inspired and varied in my creative output.

One YouTuber who I really like for tips and tricks related to food photography is The Bite Shot. Joanie Simon approaches food photography as an artist and has wonderful ideas that produce great results. I watched her video “Using Color Theory in Food Photography.” In this video, she talks about Josef Albers, of the BAUHAUS movement, and refers so some ideas in his book “The Interaction of Color.”

I had some bags of Big Pete’s Treats Lemon Cookies to photograph with some cut up lemons, so I decided to do some shots using a purple paper to give the image some design elements. It’s a very basic idea that complementary colors are pleasing to the eye, but Albers via Simon helps us to understand why this technique works. When you overlay two colors the color of the ground is subtracted from the color on top, causing the color to move in that direction in the way it looks. If I had used a green paper or orange paper it would have affected the appearance of the yellow. Since there is no purple in yellow, the yellow retains its hue even on top of a colorful ground.

The thing about color is that it is an endless way to experiment with your photography. Being intentional with color helps to understand how it works.

Try to create a photograph with two colors only. How did you balance the colors? What was the mood you were going for? Try different color combinations and see how it changes the way we read color.

Also, check out my latest podcast “Massage the Messenger,” HERE: http://bit.ly/Massage_the_Messenger

Massage the Messenger

podcasts.apple.com/us/podcast/dialogic/id1410521236

Without Losers

Competition or Cooperation? In our current cultural climate it can be very challenging to think about cooperation. If we do, it’s often in terms of teams in competition. We believe in team work but only when there is another team to beat. There is very little that we find entertaining that doesn’t involve someone coming out on top. The logic of competition has its dark side, though. If there is any truth to the idea that competition has given us major advances in technology, it has also created some serious problems.

Agree to Grieve: Sunday evening, there was a shooting in Gilroy. A map of where mass shootings have taken place is beginning to look frighteningly crowded. We are so used to them, we don’t even know how to respond. Or we know so well how to respond that we no longer feel the need to do anything. We know that some tremendous and terrifying chasm opens up each time. Evil shows its face and families are forced to grieve prematurely and forever.

Freedom or Control? When something as tragic as the Garlic Festival shooting occurs, you would think that it would create some sort of consensus. At least we can all agree that mass shootings are a terrible problem, right? The problem is: the split that already exists starts arguing two sides. Gun rights versus gun control. Even when something as crystal clear as a public tragedy occurs we can’t avoid bipartisan arguments.

Habitual Fans: I believe that this kind of change is much deeper than debate can touch. We have deeply rooted habits and patterns. Our reverence for competition keeps us from ever really working together. It’s as fundamental as what we pay attention to as an audience.

If Everyone Wins: There isn’t anything inherently wrong with liking a game where there are winners and losers. What’s wild, though, is how much that form of game predominates. It’s difficult to even imagine a game where everyone wins. I’m not talking about slightly altering the rules of one of our games so that there are 12th place trophies. That still keeps the same structure of logic, it just distributes and dilutes the wealth of winning. Imagine, however, if a group of people were given a set of tasks and the more they achieved the more they all would win. Instead of fighting to win and not be on the losing side, what if we worked collectively to win as much as we could together.

Organizinational Habits: This game does exist, but it’s not widely known or celebrated. The Teen Kitchen Project is one such game. The more work happens, the more everyone involved wins. Teens learn about cooking and people who need a hot meal get some delicious and healthful food. Teens get some experience and develop their culinary skills, people who need good food receive it.

Working Together: On Monday, I felt the effects of this version of winning when I went to photograph a visit at the Teen Kitchen Project’s Soquel kitchen. It was a normal day of production at the kitchen, the teens were attacking their tasks with order and a beautiful discipline. It takes so much more time to peel carrots and to prepare the ingredients for a quiche than it does to commit mass atrocity. This is what I find cool. Working together to win together.

Produce and Purpose: When our visitor arrived, we got to witness another layer of the vision. Bentley had been a cook in the military and he had received meals from the Teen Kitchen Project recently when he was battling cancer. The teens gathered around and he shared some of his experiences both as a chef and as client. Here we were looking at a man who had been nourished during some of his darkest hours by this very program. His eyes were shining like a stage actor’s in the spotlight of our attention, and he articulated himself expressively with his hands.

Feeding people is an ancient and honorable occupation and a program like the Teen Kitchen Project gets it right on so many levels. It’s an honor to be able to work with them.