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Artificial Stupidity: The Future of Being Dumb

One of the funniest things about being human and seeing other human beings is the way that certain objects immediately make our IQ drop in large chunks. High on the list of objects that artificially make us do stupid things is the bike. I’m not going to talk negatively about Joe Biden in this context because he’s the president. But the number of dumb things I have done and seen on bikes could fill up a hard drive with stories. 

The fall that Biden took perfectly illuminates the case and he didn’t end up looking that bad. If anything, he showed more physical stamina and prowess than most people would expect.  The whole country seems to be critical of the guy and perhaps he deserves that ire, but he’s our president and so I want to support him. 

He rode up on his bike to a group of people and press. He was wearing those stupid toe cages. He couldn’t get his foot out and so he fell over. At least he didn’t have those shoes that click into the pedals, that would have been worse. He also wasn’t wearing the cyclist uniform. Thank the heavens above. No president should ever be seen wearing those ridiculous skintight monstrosities. 

The fact that it is a standard look, and I don’t even have to describe it for you to picture it perfectly shows how much the bicycle lowers our intelligence. It makes us not care about looking stupid. It also makes us not care about almost getting hit by a car again and again. 

Biden was not so bad. He is intelligent enough to not be completely transformed by the bicycle. What is the point of those outfits? In the tradeoff for presentability with speed are these cyclists really that competitive? Just wear something cool and ride in a way that makes us want to join, not this wild antisocial clicking and clacking of spandex wearing grey foxes invading coffee shops mid ride. It’s an abomination. 

I love riding a bike. I wear a helmet because I love my daughter, but it makes me look very stupid. I also must tuck my pant leg into my sock which is another fashion nightmare. The number of dumb things I have seen other people do on bikes gives me an overwhelming sense that the premise is correct: certain objects make humans stupider. 

Cars must be on the list, for sure, the faster the auto the more IQ points it steals. I’m not so worried about artificial intelligence as I am artificial stupidity. The entire world of bicycling has been flooded by overly excited and inadequately fit folks on ebikes. Now, if the bicycle makes you stupider putting an electric motor on that thing exponentially magnifies the effect. 

What are we to do in a world full of objects that make us dumber? So far it seems like our best option is to fight artificial stupidity with artificial intelligence an hope that the scales tip in our favor. Or, we could devote ourselves to mental fitness, to getting stronger mentally. That would be an option, too. 

Make Social Media Work for You in ’22

Social media is a vital part of many brands’ marketing strategies. Why? Because it is where people pay attention to new trends. We are no longer questioning if social media is important to marketing, but many people have not figured out how to leverage this powerful set of tools. 

In this article, I will make three suggestions for how to use social media effectively.

Create Your Own Content Calendar

The worst thing you can do is whatever everyone else seems to be doing. Humans have an innate tendency to copy what seems to be working, and in many cases, this might work well enough. It is not a good way to differentiate your brand, however. To stand out from the crowd, you need to do something different, but it can’t be different just for its own sake. Your differences should be relevant to your business.

The best way to do this is to plan out your content in advance. Creating a content calendar will give your media organization and meaning. Make a list of messages that you want to reach your audience. Prioritize that list by moving the topics most relevant to your business goals to the top. This brainstorming and organizational process will help you to blueprint a plan for marketing success.

Stick to Your Guns

Once you have committed to an editorial plan, it is time to execute. One place that people lose the plot is in tracking every metric all the time. Obsessing about numbers and performance on social media is instinctual, but it will drain all your time and mental energy. Instead, set times to review your performance.

It is very difficult to do new things on social media. Literally billions of people are attempting to rack up the views and likes every day. In this cultural environment the ecosystem runs on attention. Where you put your energy is going to determine the success of your efforts. If you spend too much time monitoring the results of your posts and comparing them to other brands, then you will lose precious mental focus that should be spent developing the next set of themes.

The hardest thing about social media marketing is the fact that it is constantly on view. People can and will continually judge your efforts and it is hard to resist wasting your time trying to justify your results. That is a trap. Instead, you need to develop the discipline to follow your plan and stand behind your content.

Prioritize the Written Word

One of the easiest ways to stand out in our current social media landscape is with good writing. This extends beyond the copy that you choose for your captions. It is the essence of your marketing plan. Writing out what you intend to do with your marketing focuses and organizes your efforts. 

Starting with a blog is generally a great idea. Writing an article about some aspect of your business is going to help you to tap into the deeper and more substantial reasons why people should want to use your services. With a more thorough understanding of the subject, each piece of your content will connect and illuminate others. 

The experience of scrolling through social media is random and wild. The algorithm feeds you what it thinks you will like, and that can be so many things all at once. To fight through this confusing cloud of desire and fear you must have a strong and consistent message to deliver. By writing out your message, by creating a solid core of meaning, you empower your content to become resistant to the chaos of everyday media trends.