In Cannabis We Trust

During the pandemic, the cannabis plant and the industry surrounding it have become more valuable than ever before. State by state, we are creeping towards federal legalization as the evidence continues to grow in the places where it already has been made legal for recreational use. Legalizing weed is the most SENSIble thing to do. With one stroke from a pen, a switch would flip that could empower hundreds of thousands of people with work, liberate tens of thousands from incarceration, and would potentially provide all of us with the therapeutic tools we need to heal and grow stronger.

Canada legalized recreational cannabis with the Cannabis Act in 2018. Mexico in on the verge of passing their legalization bill. Just as California couldn’t stand by and watch Colorado capitalize on legal weed, it seems beyond inevitable that the US as a whole will finally abandon its stance against cannabis as history continues to show that legalizing cannabis is not just an experiment, but a full-fledged transformation of global drug policy.

Cannabis users who have experienced legalization may have varying views of what legal weed looks like for the people who care most about the plant, but there is a widespread consensus among its advocates that cannabis is a beneficial plant and that making access to quality bud safe and affordable would be a good thing.

When will the US recognize its potential for leadership in the embrace of cannabis and hemp products? If cannabis is federally legalized, will that speed up the process of incorporating hemp commodities into our agricultural and industrial plans? When will we see the ascendency of Hempcrete as a building material? How soon can we phase out plastic and replace it with hemp alternatives?

These questions have urgent importance, and the more we elevate the topic as a priority the sooner we can start working on these powerful problem-solving practices. It is perhaps understandable that people are still resistant to legalization as it shows the power of the anti-drug campaigns that have ideologically backed the drug wars. If you didn’t have personal experience with cannabis, it might still seem like a dangerous or negative thing.

The truth is, cannabis is beneficial to many many people.

When you listen to leaders in the cannabis space, a common story you hear is one of conversion through injury or illness. Oftentimes, these folks will have been extremely conservative people who were anti-cannabis and believed the propaganda against the plant. After being recommended cannabis to deal with seizures, pain, or the side effects of chemotherapy, a great number of people have converted to become stoners who sing the praises of the plant and advocate for it.

One of these people was Jack Herer. He is one of the most iconic examples of a conservative converting to cannabis after trying it for the first time in his 30s. Herer opened up a head shop and started researching cannabis and hemp and became a spearhead for legalization. His book The Emperor Wears No Clothes is a cornerstone work in the legalization movement. Herer became one of the legends of cannabis during his time and he started out starkly against the plant as a Goldwater conservative.

Just as Jack Herer changed his mind about cannabis, we have seen a major shift in attitudes. The more states legalize cannabis, the less the stigma against cannabis users is able to stick, and lots of people you may not have thought were cannabis users have stepped out of the closet. We no longer see cannabis use in the same way. We are getting experienced. Jimi Hendrix would be proud.

Erin Schwartz: Executive Assistant Extraordinaire

We are in a weird spot as a culture. I think most people would agree with that. Things have shifted in ways we don’t even understand yet. Major world historical events like the Covid-19 pandemic are formative for the generations who live through them. Your age and your social position have a lot to do with how you are able to navigate those challenges, how the times affect you. This is a generational event.

One year of involuntary widespread unemployment is going to have major psychological effects on people. This has to be expected in order for us to be able to help, in order to survive. We need to be ready. We need to actively be finding ways to assist ourselves and others to adapt. What do we need to focus on? 

In order to climb our way out of the economic and energetic abyss into which we’ve fallen, we are going to need leadership. We need collaborations. We need positivity. We have to think about the situation critically and work creatively to find solutions. What is the new need, how could it be a new market? How can we address it? What positive energies can we summon to help us overcome our despair?

Enter the alpha executive assistant, Erin Schwartz. The pandemic has restricted so many of our movements, but some personalities are indomitable. Some people have overcome tough situations before and are emotionally equipped to face uncertainty without falling apart. Erin is one of these people. She has that warrior like strength that you need in times like these.

During the restrictive months of lockdown, Erin took charge of her own work life by basically creating a job for herself as a virtual executive assistant. Erin is talented at networking. She thinks of other people and wants to involve them in projects. She has the instincts of a producer. But, she is also a very clear communicator who is not afraid to ask the hard questions or to be strong in her requests.

We are in an era where small businesses are experiencing existential threats, but also where there is a rise in entrepreneurship. It is when we effectively combine the usefulness of the new category of entrepreneur with the needs of businesses to adapt to changing times that fruitful synergies can occur. I have seen it happen so many times in my own work, and this is a time where the opportunity is there for lots of other entrepreneurs.

I became a full-time entrepreneur out of necessity back in 2011-12 and found over time that it is something that I love. I enjoy thinking about business and marketing as much as I do art and literature. I now see them as all so connected there is no way to separate art from business from politics. It’s all intertwined and there is a middle path you can follow, a way to sanely and productively interact with others despite the seemingly divisive times.

I started working with Erin as a model probably three or four years ago. When I work with models, I care more about the results of the collaboration than anything in particular about the person. I’m never looking for a specific look in terms of gender or ethnicity or age. I care about energy and results more than anything. You have to keep it moving and get stuff done, so whenever a collaborator brings that go -etter energy to a project it more often than not leads to more work. 

Momentum is a powerful force in creativity, so when you find someone who is stoked to get pictures, who brings creative energy to the project, it adds to your momentum. The same thing is true in running a small business. You need team players.

Everyone has things they can’t do, but that are important to their work. I work with models because I need subjects for lifestyle and commercial photography. I can’t do that by myself. When I work with a model and have a successful shoot, I am able to deliver lots of great content to a client and that often leads to more work. Their positive energy adds to the overall process. So, I end up working with the people who bring the best energy most consistently. Over the years, Erin has proven to be a reliably positive collaborator.

As I mentioned, Erin brings a kind of alpha energy to her life. She is not one to let circumstances stop her. As a result, she managed to get married during the pandemic and I was honored to photograph the ceremony in beautiful Carmel. With her own wedding as I have seen her do in her life in general, she found the will to bring people together and to accomplish a big thing together. 

This is Erin’s knack. She has an indomitable will and an awareness of how other people could come together to create a larger team to tackle a project, to accomplish a goal. With all that is happening in the world, it is refreshing to be reminded that the human spirit will find a way. Artists generally make their way to the stage one way or another, and we are living in a world more entertaining for their efforts.

I strive to create the best content for brands, which is why I work with people who bring the best energy to the project and Erin is one of those individuals who responds to the potential of a situation. We are all collectively building the future as we go, and this has been a time of rethinking and reimagining what that will be.

As we move into Spring and whatever that brings, it will be good to add new entrepreneurial ingredients into the mix. Now is the time for young people to initiate internships, to look for mentors, to figure out how to get experience in business. It is also the time for businesses to find ways to work with content creators, influencers, virtual assistants and anyone who is able to bring value to the table.

The Work of Landscape Photography

I like to earn my photographs. I don’t think a robot could ever feel that way, but maybe artificial intelligence will include emotional dimensions. Maybe we are not special as human consciousness. Still, I feel better when I do something hard that leads to a great photograph. 

A lot of it has to do with timing. You have to synchronize your life with the light and the landscape. You have to be in the right place at the right time, and if it is hard to get to that place then you have the added reward of achieving something that is difficult. It is not just what the camera can see, but what the body operating the camera feels and why. 

Riding my bike through the mountain trails gives me a ton of physical challenges and a lot of satisfaction. It feels good to climb up to a ridgeline with the power of your own legs and the view is that much sweeter. It also means knowing the trails and how long they take and how fast you can go. It means having enough energy and physical comfort to be able to stop and compose your shots despite the fatigue or the hunger you feel. 

It also adds the element of the unknown. You have some extra elements of chance at work. Getting yourself in the right spot at the right time is much harder when you are riding a bike, but it is also much more rewarding. 

Photoshoot Magic

These are strange times and if we are to be honest, we could use a little magic. Every day, we do the best we can with our circumstances and sometimes all of that hard work pays off in a moment of magic.

Tenisha Hill and Gillian Young are no strangers to hard work or magical moments. It was an honor to have the opportunity to photograph them wearing Synergy Organic Clothing.

On this evening, there was a brisk wind making the cool temps feel downright chilly. We had a short window of light and we made the most of it.

Location, Location, Location: Photography and Natural Light

So much of life depends upon location. Realtors know this better than most, but photographers also are expert in understanding place. Yesterday I photographed my friends Natalia, Antonio and Derek. Natalia and Derek are realtors. Hence, the title.JJT.14.June.2020.Natalia.Antonio.Derek-20A favorite collaborator over the years, Natalia Lockwood has become a powerhouse broker of homes and it is fun to watch her grow.JJT.14.June.2020.Natalia.Antonio.Derek-5This is Derek Scranton who was voted Capitola’s “Best Realtor” in the Santa Cruz Sentinel’s Readers’ Choice Awards. Super nice guy, easy going and fun. Contact him if you are in the market for a home.JJT.14.June.2020.Natalia.Antonio.Derek-24What a team! Their smiles say it all. We chose Loch Lomond for our shoot, and found some great pockets of light along the lake. FYI, you are allowed to visit the lake for fishing and hiking, but no hanging out, as we learned.JJT.14.June.2020.Natalia.Antonio.Derek-26The homie Antonio is a capoeira master and with supreme flexibility he busted out some moves real quick. JJT.14.June.2020.Natalia.Antonio.Derek-27Had to take the opportunity to get a few shots of one of my favorite couples.JJT.14.June.2020.Natalia.Antonio.Derek-28By the way, Antonio and I talked about podcasts the whole time. He’s the only person I know who loves podcasts as much as I do. Always fun to link up with kindred souls.

JJT.14.June.2020.Natalia.Antonio.Derek-29What are your favorite podcasts? Going to be brainstorming some ideas with Antonio. Could be something cool in the works! These are wild times and we need to be discussing the issues.JJT.14.June.2020.Natalia.Antonio.Derek-21

Mountain Cure

With all of the tragedy going on in the world, mental health is super important and hard to come by. Exercise is key for my mental well being. So is being in nature. With a camera on my back, I jumped on my bike to put in some miles on the trails to achieve both goals and to make some photographs in the pretty early-summer light.JJT.13.June.2020I’ve been thinking a lot about how photography is so much more than a way of documenting the world, and when I experiment with long exposure blurs it sometimes matches how I feel better than a tack sharp image. I like to experiment with drawing with the light. It decomposes the image and shows how cameras work while using all of the points of light to draw lines. JJT.13.June.2020-26I think that there is a value to both kinds of photographs: experimental and documentary. While I enjoy the feeling of experimenting with a camera to get surprising results there is also something really rewarding about a photograph that looks and feels like the world it was made in.JJT.13.June.2020-5JJT.13.June.2020-24JJT.13.June.2020-4JJT.13.June.2020-7JJT.13.June.2020-3