If you want to feel kickass it helps to look badass. We all know that. When it comes to Californians and jeans, Levi’s have long been a go-to choice. California kids grow up wearing 501s and they still appeal to the kid in us no matter what decade we’re in at this time. That’s the power of classic style: Levi’s were cool before we were born and they are still the same jeans.

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Tough enough for working in the mountains, stylish enough to wear at the beach, Levi’s are a great example of  function and form working together in harmony.

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