Central Creations Media

Have you ever wanted to use your creative talents in front of the camera to work with a team? Do you have fun acting or posing for a photograph? Do you enjoy fashion, photography and design? Central Creations Media is looking for people like you who want to do creative work.

Every business needs some form of digital marketing, and if you understand how content creation works and you can present a professional offer there’s a good chance that you can work with a small business near you. You don’t have to have a certain look or a number of followers. If you have a desire to learn, can focus your energy, and are willing to work with a team then you can be a creative.

There are many different ways to get involved in a production, from modeling, to styling, to design. We want to collaborate with other creatives and generate interest for businesses and brands along the Central Coast.

Ready to Create: How to Prepare for a Shoot

Erin Schwartz and I are ready to create content. We are also going to help you if you are interested in learning about modeling for lifestyle photography or content creation in general. This first photograph represents Erin without any makeup, clean and set to begin getting ready. If a client is going to provide a makeup artist, you will want to show up like this.

This second photograph shows how Erin does her makeup if she is going to show up for a shoot that doesn’t specify a certain look. It is a good idea if you are going to be doing some modeling for a brand or organization to be able to provide a good neutral look. Showing up with makeup that is subtle and professional looking is a definite plus.

This third photograph shows how with a few easy retouches, this look is clean and ready to create content!

Erin Schwartz: Executive Assistant Extraordinaire

We are in a weird spot as a culture. I think most people would agree with that. Things have shifted in ways we don’t even understand yet. Major world historical events like the Covid-19 pandemic are formative for the generations who live through them. Your age and your social position have a lot to do with how you are able to navigate those challenges, how the times affect you. This is a generational event.

One year of involuntary widespread unemployment is going to have major psychological effects on people. This has to be expected in order for us to be able to help, in order to survive. We need to be ready. We need to actively be finding ways to assist ourselves and others to adapt. What do we need to focus on? 

In order to climb our way out of the economic and energetic abyss into which we’ve fallen, we are going to need leadership. We need collaborations. We need positivity. We have to think about the situation critically and work creatively to find solutions. What is the new need, how could it be a new market? How can we address it? What positive energies can we summon to help us overcome our despair?

Enter the alpha executive assistant, Erin Schwartz. The pandemic has restricted so many of our movements, but some personalities are indomitable. Some people have overcome tough situations before and are emotionally equipped to face uncertainty without falling apart. Erin is one of these people. She has that warrior like strength that you need in times like these.

During the restrictive months of lockdown, Erin took charge of her own work life by basically creating a job for herself as a virtual executive assistant. Erin is talented at networking. She thinks of other people and wants to involve them in projects. She has the instincts of a producer. But, she is also a very clear communicator who is not afraid to ask the hard questions or to be strong in her requests.

We are in an era where small businesses are experiencing existential threats, but also where there is a rise in entrepreneurship. It is when we effectively combine the usefulness of the new category of entrepreneur with the needs of businesses to adapt to changing times that fruitful synergies can occur. I have seen it happen so many times in my own work, and this is a time where the opportunity is there for lots of other entrepreneurs.

I became a full-time entrepreneur out of necessity back in 2011-12 and found over time that it is something that I love. I enjoy thinking about business and marketing as much as I do art and literature. I now see them as all so connected there is no way to separate art from business from politics. It’s all intertwined and there is a middle path you can follow, a way to sanely and productively interact with others despite the seemingly divisive times.

I started working with Erin as a model probably three or four years ago. When I work with models, I care more about the results of the collaboration than anything in particular about the person. I’m never looking for a specific look in terms of gender or ethnicity or age. I care about energy and results more than anything. You have to keep it moving and get stuff done, so whenever a collaborator brings that go -etter energy to a project it more often than not leads to more work. 

Momentum is a powerful force in creativity, so when you find someone who is stoked to get pictures, who brings creative energy to the project, it adds to your momentum. The same thing is true in running a small business. You need team players.

Everyone has things they can’t do, but that are important to their work. I work with models because I need subjects for lifestyle and commercial photography. I can’t do that by myself. When I work with a model and have a successful shoot, I am able to deliver lots of great content to a client and that often leads to more work. Their positive energy adds to the overall process. So, I end up working with the people who bring the best energy most consistently. Over the years, Erin has proven to be a reliably positive collaborator.

As I mentioned, Erin brings a kind of alpha energy to her life. She is not one to let circumstances stop her. As a result, she managed to get married during the pandemic and I was honored to photograph the ceremony in beautiful Carmel. With her own wedding as I have seen her do in her life in general, she found the will to bring people together and to accomplish a big thing together. 

This is Erin’s knack. She has an indomitable will and an awareness of how other people could come together to create a larger team to tackle a project, to accomplish a goal. With all that is happening in the world, it is refreshing to be reminded that the human spirit will find a way. Artists generally make their way to the stage one way or another, and we are living in a world more entertaining for their efforts.

I strive to create the best content for brands, which is why I work with people who bring the best energy to the project and Erin is one of those individuals who responds to the potential of a situation. We are all collectively building the future as we go, and this has been a time of rethinking and reimagining what that will be.

As we move into Spring and whatever that brings, it will be good to add new entrepreneurial ingredients into the mix. Now is the time for young people to initiate internships, to look for mentors, to figure out how to get experience in business. It is also the time for businesses to find ways to work with content creators, influencers, virtual assistants and anyone who is able to bring value to the table.

Train for the Change You Want to See: GYB Strength

We have the occasion, during this period of life interrupted, to think about one of life’s great questions: how do we create social change? There are so many ways to approach this topic and I think that one of the great things about contemporary culture and social media is our ability to see plenty of examples and to learn from our peers. 

When you stop and look at the flow of history with the objective of seeing how social change occurs, it becomes clear that most of what we see as social equilibrium is merely an angle of repose that has resulted in a dynamic balance from ages of struggle and collapse. Beneath that image of stability is a violently churning reality. There are multitudes of groups pushing for their own interests and it is some vast turbulent ocean of conflict and cooperation that is keeping things dynamically the same and allowing for some change in certain moments.

We have professional activists who study the situation looking for nodal points of leverage where force or support can be applied to some effect. We have career politicians actively transforming ideas into reality through the drafting of legislation, the execution of mandates, and the judgment of actions. Politics is much bigger than a business or even an industry. Politics are the official and often arbitrary outcomes of power struggles. It is the public story power writes.

It is the people who are doing the struggling, though. In many cases, this struggle results in a form of work that is like existential hysteria, an outward expression of the ultimate grief. The display of displeasure, the story of true human suffering becomes a work, a narrative that can be replayed, retold, reconfigured as evidence supporting our cause. In other words, the people who are publicly hurting are providing us with the ability to discuss our underlying problems. In doing the work to understand how to change the conditions that lead to such unnecessary suffering we are honoring their sacrifice.

In many if not most cases, the people who become national topics of debate do not do so intentionally. Our great change makers often are not volunteering for the job, but people who simply suffer the consequences of an unjust system and who inspire other people through the expression of their suffering. It is through phrases of sheer terror that a truth is illuminated: “I can’t breathe.” It is in the extreme vulnerability of a human being involuntarily brought to the edge of life itself asking for their mother or their father that we see something true about our condition of being. How do we become more humane humans?

Over the weekend, I had the opportunity to work with one of my favorite artists, Gillian Young. She is too many things to name, which is why the title of artist is really the only label that fits. She is a fitness coach, a food influencer, a writer, a fashion model, a social activist and a community builder as well as many other interesting things. One thing she is not, however, is quiet about the change she wants to see.

Whenever I see Gillian in person, I have the feeling that I am in the presence of a superhero. She is an exquisitely beautiful woman, with a fashion forward style, flowing with feminine grace and elegance but accented and accessorized with an edginess that speaks to her strength. Her bright and warm demeanor are offset by a tattoo of a knife, by her shoes. This is a woman, one thinks, capable of being a great friend, a valued collaborator, but also one you do not want to fuck with.

Gillian, like anyone mentally fit enough to pay attention, is on a path of awakening to more of the world’s truths and, as we come to understand the depth of the problems we collectively face, it can be daunting to engage. How do we speak up for what we believe effectively? How can we be positive influences of change? What does that look like? 

For Gillian, as a fitness coach and personal trainer, the answer is through training. You don’t achieve fitness goals overnight. They take work and dedication and discipline. Well, why would we think it would be any different or easier to create a healthier society? It’s not. 

It has often been said, attributed to Ghandi, that one of the best ways to effect change is to be the change you want to see in the world. Gillian is taking this idea to its practical level by training to create the change she wants to see. After all, we can’t just be anything we want without doing the work. We have to practice any art or skill we want to improve.

Taking the discipline and the technique of working towards fitness goals and applying them to building a diverse community, Gillian is modeling an effective approach to changemaking. This is a kind of proactive model of protest. It is about building coalitions and sharing stories so that we can coexist more happily together.

But don’t mistake this movement as a superficial and doomed to fail because overly optimistic flash in the pan. This is not fool’s gold, it’s not gold at all. It is good. The common good. Enlightened self-interest. The social agreement. But remember the tattoo of the knife. In order to build community, you also have to have clear boundaries, and you have to establish a seriousness of your intent to preserve the integrity of the group. We are not fucking around, her smile seems to say.

We are here to do the work, her back states, to create powerful social connections and to articulate our vision of equity and friendship to anyone willing to try. Gillian’s brand name is GYB, the acronym for her full name Gillian Young Barkalow, but it also stands for her motto, her mantra, her mission statement, her mandate: Give Your Best.

Certain people are inspiring to be around because of their verve, their spark, their drive for living and this electrical aura is what makes Gillian such a powerful coach. Following her on social media is witnessing a woman building a movement. If you are looking for motivation in your fitness journey, you should consider an interview with Gillian the Great if you are ready to train for the change you want to see.

Photoshoot Magic

These are strange times and if we are to be honest, we could use a little magic. Every day, we do the best we can with our circumstances and sometimes all of that hard work pays off in a moment of magic.

Tenisha Hill and Gillian Young are no strangers to hard work or magical moments. It was an honor to have the opportunity to photograph them wearing Synergy Organic Clothing.

On this evening, there was a brisk wind making the cool temps feel downright chilly. We had a short window of light and we made the most of it.

Location, Location, Location: Photography and Natural Light

So much of life depends upon location. Realtors know this better than most, but photographers also are expert in understanding place. Yesterday I photographed my friends Natalia, Antonio and Derek. Natalia and Derek are realtors. Hence, the title.JJT.14.June.2020.Natalia.Antonio.Derek-20A favorite collaborator over the years, Natalia Lockwood has become a powerhouse broker of homes and it is fun to watch her grow.JJT.14.June.2020.Natalia.Antonio.Derek-5This is Derek Scranton who was voted Capitola’s “Best Realtor” in the Santa Cruz Sentinel’s Readers’ Choice Awards. Super nice guy, easy going and fun. Contact him if you are in the market for a home.JJT.14.June.2020.Natalia.Antonio.Derek-24What a team! Their smiles say it all. We chose Loch Lomond for our shoot, and found some great pockets of light along the lake. FYI, you are allowed to visit the lake for fishing and hiking, but no hanging out, as we learned.JJT.14.June.2020.Natalia.Antonio.Derek-26The homie Antonio is a capoeira master and with supreme flexibility he busted out some moves real quick. JJT.14.June.2020.Natalia.Antonio.Derek-27Had to take the opportunity to get a few shots of one of my favorite couples.JJT.14.June.2020.Natalia.Antonio.Derek-28By the way, Antonio and I talked about podcasts the whole time. He’s the only person I know who loves podcasts as much as I do. Always fun to link up with kindred souls.

JJT.14.June.2020.Natalia.Antonio.Derek-29What are your favorite podcasts? Going to be brainstorming some ideas with Antonio. Could be something cool in the works! These are wild times and we need to be discussing the issues.JJT.14.June.2020.Natalia.Antonio.Derek-21

Eden Edwards’ Power Surfing

It’s fun to photograph Eden Edwards’ surfing. She’s a friendly person, smiling and making jokes, but make no mistake: she’s part shark. Once in the water, she lurks and waits till the ocean shows certain bumps on the horizon and then she starts moving around in the lineup and as the best wave of the set rolls closer she’s in position and she paddles with the confidence of a surfer who has caught thousands of waves.

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As the Lane mostly serves up chunky rights and she is goofy footed, Edwards has mastered the art of the bottom turn to backside hack, a la Ruffo, and each year she is more aggressive in her approach and more stylish in her execution.

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Stay tuned for more ripping surfing from one of Santa Cruz’s bright young talents.

Positive Energy Express

Natalie.bike

With all of the strange changes going down right now, it’s important to be able to find ways to adjust your attitude, especially if you do creative work. What gives you a fresh look at things? For me, one of the surest ways to regain my sense of humor and to renew my will to be productive is exercise. Physical activity helps me to stay in a good frame of mind.

 

I’ve been pushing myself to hike lots of miles during these weeks and that has been a super productive and inspiring practice. Hiking plays a key role in me being my best self and living my best life. I get out to some remote locations during obscure lighting situations for the rarest of photo opportunities. Since photography is writing with light, it helps to have as much information about the terrain you will be describing and the light you will be using.

 

That is one of your biggest jobs as a photographer. Know the landscape. Because it changes day by day, the seasonal variations you experience are invaluable knowledge to getting the best shots. Hiking is ideal for this kind of practice because of the slow and deliberate nature of the decision to go on foot.

 

Although I love the minimalism of hiking, especially when I leave on foot from my door, there is another tool I love to use to explore the landscape and that is a bike. One of our greatest inventions of all time: the bicycle. What a slice of freedom a bike can be.

 

I’ve been teaching my daughter to ride her bike without training wheels for the past week and seeing the amount of joy she gets just by pedaling down the street with me on a skateboard beside her is about the best feeling I have ever had. It reminded me of that pure feeling of freedom you get from movement, with the wind in your face and the ground moving fast underneath you everything feels a lot better. Going fast is fun. Of course, it comes with danger, and learning to be safe is a big part of the project, but seeing the release, especially in this time of emotional confusion and frustration is a beautiful thing.

 

I have also been watching the homeboy Brendan Schaub become a mountain biking maniac. His podcast The Fighter and the Kid, with Bryan Callen, has been a bright source of positive energy during this quarantine, because he refuses to give into the fear and steadfastly keeps finding ways to make the most of his days. For a guy with millions of dollars, he is getting out and mixing it up on the trails and I think it is about as pure and inspiring a project as I have seen.

 

I have also been seeing one of my friends, Natalie Earl, posting about her own bike rides. Getting out for some fresh air and sweating out some worries is a great idea and so I linked up with Nat for a ride. We left from her house and wound our way through weekend traffic up the coast.

 

There’s something so vital and almost primal about getting around on a bike.  It forces you to tap into your instincts. You need your gut to guide you. And the rhythm that develops from dodging traffic gives you a kind of sense of flow that is very much related to creativity.

 

So, this week I joined the Thiccc Boy Bike Club with my friend Natalie and I’m hoping that we can continue to find some joy and release by hitting the road. I’m not going to be giving up hiking, though, because there is no replacing the intimacy of being out in the wild on foot where you can encounter the details and the animals on an even footing.

 

What are you doing to keep your energy positive? How are you getting exercise while staying safe during these strange times?