Erin Schwartz and I are ready to create content. We are also going to help you if you are interested in learning about modeling for lifestyle photography or content creation in general. This first photograph represents Erin without any makeup, clean and set to begin getting ready. If a client is going to provide a makeup artist, you will want to show up like this.
This second photograph shows how Erin does her makeup if she is going to show up for a shoot that doesn’t specify a certain look. It is a good idea if you are going to be doing some modeling for a brand or organization to be able to provide a good neutral look. Showing up with makeup that is subtle and professional looking is a definite plus.
This third photograph shows how with a few easy retouches, this look is clean and ready to create content!
We are in a weird spot as a culture. I think most people would agree with that. Things have shifted in ways we don’t even understand yet. Major world historical events like the Covid-19 pandemic are formative for the generations who live through them. Your age and your social position have a lot to do with how you are able to navigate those challenges, how the times affect you. This is a generational event.
One year of involuntary widespread unemployment is going to have major psychological effects on people. This has to be expected in order for us to be able to help, in order to survive. We need to be ready. We need to actively be finding ways to assist ourselves and others to adapt. What do we need to focus on?
In order to climb our way out of the economic and energetic abyss into which we’ve fallen, we are going to need leadership. We need collaborations. We need positivity. We have to think about the situation critically and work creatively to find solutions. What is the new need, how could it be a new market? How can we address it? What positive energies can we summon to help us overcome our despair?
Enter the alpha executive assistant, Erin Schwartz. The pandemic has restricted so many of our movements, but some personalities are indomitable. Some people have overcome tough situations before and are emotionally equipped to face uncertainty without falling apart. Erin is one of these people. She has that warrior like strength that you need in times like these.
During the restrictive months of lockdown, Erin took charge of her own work life by basically creating a job for herself as a virtual executive assistant. Erin is talented at networking. She thinks of other people and wants to involve them in projects. She has the instincts of a producer. But, she is also a very clear communicator who is not afraid to ask the hard questions or to be strong in her requests.
We are in an era where small businesses are experiencing existential threats, but also where there is a rise in entrepreneurship. It is when we effectively combine the usefulness of the new category of entrepreneur with the needs of businesses to adapt to changing times that fruitful synergies can occur. I have seen it happen so many times in my own work, and this is a time where the opportunity is there for lots of other entrepreneurs.
I became a full-time entrepreneur out of necessity back in 2011-12 and found over time that it is something that I love. I enjoy thinking about business and marketing as much as I do art and literature. I now see them as all so connected there is no way to separate art from business from politics. It’s all intertwined and there is a middle path you can follow, a way to sanely and productively interact with others despite the seemingly divisive times.
I started working with Erin as a model probably three or four years ago. When I work with models, I care more about the results of the collaboration than anything in particular about the person. I’m never looking for a specific look in terms of gender or ethnicity or age. I care about energy and results more than anything. You have to keep it moving and get stuff done, so whenever a collaborator brings that go -etter energy to a project it more often than not leads to more work.
Momentum is a powerful force in creativity, so when you find someone who is stoked to get pictures, who brings creative energy to the project, it adds to your momentum. The same thing is true in running a small business. You need team players.
Everyone has things they can’t do, but that are important to their work. I work with models because I need subjects for lifestyle and commercial photography. I can’t do that by myself. When I work with a model and have a successful shoot, I am able to deliver lots of great content to a client and that often leads to more work. Their positive energy adds to the overall process. So, I end up working with the people who bring the best energy most consistently. Over the years, Erin has proven to be a reliably positive collaborator.
As I mentioned, Erin brings a kind of alpha energy to her life. She is not one to let circumstances stop her. As a result, she managed to get married during the pandemic and I was honored to photograph the ceremony in beautiful Carmel. With her own wedding as I have seen her do in her life in general, she found the will to bring people together and to accomplish a big thing together.
This is Erin’s knack. She has an indomitable will and an awareness of how other people could come together to create a larger team to tackle a project, to accomplish a goal. With all that is happening in the world, it is refreshing to be reminded that the human spirit will find a way. Artists generally make their way to the stage one way or another, and we are living in a world more entertaining for their efforts.
I strive to create the best content for brands, which is why I work with people who bring the best energy to the project and Erin is one of those individuals who responds to the potential of a situation. We are all collectively building the future as we go, and this has been a time of rethinking and reimagining what that will be.
As we move into Spring and whatever that brings, it will be good to add new entrepreneurial ingredients into the mix. Now is the time for young people to initiate internships, to look for mentors, to figure out how to get experience in business. It is also the time for businesses to find ways to work with content creators, influencers, virtual assistants and anyone who is able to bring value to the table.
I’m most interested in photographs that include and involve humans. I find the challenges and rewards of portraiture keep me studying this mysterious art. I value work that gets me to think and to feel something unique or universal about the human condition from looking at a photograph of a person. Sometimes less is more and in the case of my taste in portraiture that is true a lot of the time. I feel like people are so complex it can only help to give them some space.
The biggest obstacle to truth in portraiture is that sometimes we carry lifelong habits of creating masks to protect ourselves. Whether it is a smile or a neutral face, there is something that you do to preserve yourself from the intruding eyes of strangers. At least, hopefully there is. Because it can be a rough world if you don’t know how to move with an understanding of the ways people are likely to behave. If you don’t have a grasp on the business, then you are going to have to learn.
Portraits have lots of uses in our contemporary lives. We can use them for our LinkedIn profile, for any articles people may be writing about us, for other social media profiles, and for finding love. Whether you need a good Tinder shot or something to show your grandma that you are doing well, a skillful portrait can go a long way towards helping you to reach your goals.
But there is more to a portrait than that. It is something that belongs to the canons of art history and if you care that much about the result, then you can make some magic happen.
A big part of a great portrait is the lighting. The way you place the model in relation to the light is going to determine how a viewer’s eyes might travel around the composition. The light is going to give shape and interest to the form of your subject’s face, hair neck, etc. You can use light to draw attention to important parts of the face, like a catch light for the eyes. This is when you place a light in view of the subject so that a small white light appears in the dark of their pupil helping to create a sense of depth and importance in the eyes.
One huge advantage of working in the studio is having the ability to create a comfortable environment for the subject. In general, there is a lot more ability to control the results. Natural light can be amazing and the experience of being outside sometimes can make a person really shine, but there is a much higher rate of success with the advantages of studio lighting.
I like to use continuous lights, because I find it is much more comfortable for the model. Not having the flashing of the lights and the beeping of the unit recharging makes it a much more enjoyable atmosphere. The vibes of the shoot always matter. That is one reason why working with someone you really like can help to make great work, or in my case with someone you love. When I photograph Madison I know that there is going to be a whole world of energy, emotion, intrigue, mystery and fun all bundled up into one frame. The feelings. Oh the feelings. We have a lot of them, and they show up in the work. I like that. That is what I like art to be. This portrait is an expression of love, fear, lust, faith, and so many other things all at once.
The other night we set up the studio and had two continuous lights going to get this shot. What we did next was something amazing. We did an experiment with using long exposures and candle light. This is one area where it is so radical to have a model as a girlfriend because she is so beautiful and I tell her that all the time. She knows it. It’s not a question. It’s not an issue. What is great about this, is it give us the freedom to be silly and to have fun. We did a series of portraits that are not flattering even though they have a beautiful topless woman in them. I’m not going to show them here, but not for the reasons you might think.
This series is art. As a series, it is a powerful experiment that worked. The images are intriguing as fuck. She looks powerful but sometimes scary in these portraits. Because we have done a lot of work together and have a deep sense of creative trust, we were able to do something original and cool.
Now, we have a few different series going and I am super excited about the direction and shape our work is taking. Our collaboration is getting stronger and smarter at every turn and I can’t wait to see what we learn next. So many lessons. I’ll be sharing more of them here as it makes sense in the coming days. I feel as though I have made some very important discoveries and I am excited to put them into practice and to share with other people looking for ways to be more effective and to improve their outlook.