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Week in Review

Richard Serra at the New SFMOMA

     The new SFMOMA is overwhelming in the best of ways. It’s hard to believe that one family, the Fisher’s, could have collected so much art. I guess a degree in economics from Stanford prior to founding the clothing retailer Gap doesn’t hurt, in that capacity. Now, thanks to them, the museum houses an enormous sculptural installation by Richard Serra, impressive partly because it could kill you. 

     The other day, riding the Sky Glide at the Boardwalk with my assistant Jacqueline, I had a similar feeling: earthquake strikes, we’re screwed. Serra’s sculptures evoke vertiginous feelings common to the urban experience. Humans adapt to these kinds of situations ripe with the potential for catastrophe by adjusting to the feelings and eventually ignoring them. Serra’s art brings this corporeal precariousness back into consciousness with his arching and leaning steel panels.JJT.Art.Seen.July.2016-5JJT.Art.Seen.July.2016JJT.Art.Seen.July.2016-3JJT.Art.Seen.July.2016-4JJT.Art.Seen.July.2016-2

Awakening in April

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Bigfoot
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Tri-tip Salad from Mission St. BBQ
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Jewel from Broken Shades at Mission St. BBQ
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Wyatt Barrabee
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Craft Beer at Mission St. BBQ
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BBQ Dinner at Mission St. BBQ
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Tommy is Back!
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The Giant DIPA is back!
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Aki Kumar at Aptos St. BBQ
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Kendra at Pilates 26
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Kendra on the machine
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New Pilates Instructor at Pilates 26
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Sunset from the Therapeutic Healing Collective
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Making Cookies at Big Pete’s Treats
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Beet Burger from Cremer House
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Taz ripping
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Shatter by Punch Extracts from Therapeutic Healing Collective

Rhythm of Days

You always heard older people talking about how fast time moves, but it wasn’t until you actually had experienced enough years to feel it for yourself that this mysterious element of time began to take shape: acceleration. My dad used to share an explanation for it. He thought that you always feel the same age internally and can remember what it was like to be younger, so the more time passes the faster it seems to go. It’s mostly an effect of the conflict between knowing that a lot of time has passed and feeling that it was just yesterday. He has a rare capacity for memory, though. He can remember slight plot details and character points from novels he read twenty years ago. When I stop to remember things that vividly stand out in my memory, like the earthquake of 1989, it doesn’t feel like yesterday, at all. For me, it feels like a different lifetime.JJT.blog.30.March.2016-6JJT.blog.30.March.2016-2JJT.blog.30.March.2016-3JJT.blog.30.March.2016-4JJT.blog.30.March.2016-5JJT.blog.30.March.2016-7JJT.blog.30.March.2016-10JJT.blog.30.March.2016-8JJT.blog.30.March.2016-11JJT.blog.30.March.2016-12JJT.blog.30.March.2016-16JJT.blog.30.March.2016-18JJT.blog.30.March.2016-21JJT.blog.30.March.2016-22JJT.blog.30.March.2016-25JJT.blog.30.March.2016-24JJT.blog.30.March.2016

Foodie Revolution

Santa Cruz is experiencing a revolutionary time in its culinary world. New restaurants are staking their claim on providing the best possible food for the people of Santa Cruz.JJT.Blog.26.March.2016-7JJT.22.March.2015-8JJT.Blog.26.March.2016-9JJT.Blog.26.March.2016-10JJT.Blog.26.March.2016-14

 

The Medium of Life

JJT.Blog.26.March.2016Living on a planet orbiting around a sun streaking through this part of the multiverse is a trip. Every month the full moon aligns with the setting and rising sun reminding us of our planetary status. The stars and the moon have been mysterious to humans for as long as we have existed. There’s more power in watching the stars and the moon than we could possibly know. Surf revolves around the tidal movements caused by the distance of the moon to the earth. As surfers and surf photographers, we have to attune ourselves to the patterns of the ocean, which means getting in synch with what is happening in the heavenly spheres.

JJT.Blog.26.March.2016-12Photographers are a curious group. So many different styles and approaches lead to amazingly different points of view. Photography is a dangerous art, but there’s no such thing as a safe art. Being drawn to the ocean in the pursuit of waves makes for a tricky set of balances.

JJT.Blog.26.March.2016-4The ocean contains the mystery of our biosphere. Water is the medium of life. People who are defending the ocean stand in the service of life itself. Finding ways to get our trash out of the ocean and to keep it out should be an extremely high priority. Putting people to work on addressing the environmental calamities we’ve caused could be a tremendous source of job creation and a natural solution to our most pressing problems. Let’s start with cleaning the beaches.

JJT.BPT.March.2016Big Pete’s Treats is a Medical Cannabis Edibles company based out of Santa Cruz, and they hold a series of annual Beach Cleanups. Here is a link to their schedule of cleanups for 2016. Pete Feurtado’s love of Cannabis and the ocean have merged in his business by getting the community involved in cleaning the coastline. It’s a great way to spend time with friends doing something that makes you feel good.

Flowers are Cool

JJT.22.March.2015-2Abe-mo sliding into a wedgey nug somewhere fun. When I saw Tazy this morning, he told me that he surfed with Abe for the first time just around the corner from where we were. “How long ago was that?” I asked. “I was twelve.” Still having fun together. Classic guys.
JJT.22.March.2015-3JJT.22.March.2015-4         It was the first day of Spring on Sunday and I went up to Felton to get photos at the Cremer House. With all of the rain we’ve had this year, this Spring is going to be one to remember. Already, you can see the plants poised to take advantage of available water. The Cremer House offers their lunches to-go, so I took a Reuben to the covered bridge. Such a good sandwich, and even better when you enjoy it in the open air.JJT.22.March.2015-5Another thing all this water means: allergies. Holy pollen, Batman. The air is going to be full of plant sex.JJT.22.March.2015-6Remember when toys were educational and simple? If you remember this bobbing bird, then you know that old-school toys are back. Nostalgia for the 90s is our strongest opiate.JJT.22.March.2015-7Flowers are pretty ridiculous if you ask me. How the hell does a plant do that? Excuse me while I bloom this unimaginably colorful and elegant form out of nowhere, they seem to say, and we can’t help but make space for the show. Fuck, flowers are cool.JJT.22.March.2015-8Speaking of beautiful and elegant forms, the new dishes coming out of Wasabi Tapas are very impressive. It is more than a restaurant. It is a few people’s dream. It is a collective passion for food and service. JJT.22.March.2015-9JJT.22.March.2015-10Tom Ragle is just the best dude ever when it comes to talking about good things to drink. He cares intensely about his store and so he educates himself on the finest European wines, rare spirits, and craft beers. If you want to get elegantly fucked up, talk to him.

Be Merry

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One of the most impressive economic developments I’ve witnessed during my time on the west coast is the boom of the craft beer industry. I’ve seen it grow right before my eyes and in the lives of my loved ones. My sister Emily and I went to school at Lewis and Clark College in Portland, OR. That’s where she got the craft-beer bug. I, too, developed a love for quality beer in the great Northwest, but Emily saw a business opportunity. I don’t know how she got her chutzpah, but she got a lot of it. After working as the only female engineer in her department at Qualcomm, she started an organic brewery (Santa Cruz Mountain Brewing) in Santa Cruz in 2005. Since then, a proliferation of micro-breweries has emerged along the west coast. What started in Portland took root in San Diego and has bourgeoned into a serious industry, here in Santa Cruz, too. This beer is a Pineapple Sculpin by Ballast Point Brewing and Spirits. This small brewery recently was bought by Constellation Brands (makers of Corona and Modelo) for over a billion dollars. It’s official: micro-brewing is big business. The rise in the popularity of craft beer has opened up business opportunities in other sectors, too. Larry Ingram has two BBQ joints that offer an amazing selection of beers. Taking trips each week to San Diego, Ingram prides himself on providing the cutting edge of the craft brew world.

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Gary Irving in his natural environment: the studio. Don’t be fooled by his adventure-machine (the ultimate van for exploring): he’s not all safaris and mud-flaps. This guy has compelling ideas about art, too. He’s a technical wizard who does things with Photoshop that make people scratch their heads with a dazed-by-jealousy smile. It has been a real treat to work with Gary while he is creating a masterful series depicting the Seven Sins as things we have done to the environment. Making art today would seem pretty hollow and shallow without considering our global contexts. Climate changes, nuclear proliferations, genetic modifications: there are plenty of concerns facing every human, and every living thing for that matter. Gary has a vision and it is a dark one but one that is full of intelligence and wit. For anything to change, we need first to face the problems confronting our times and that is what Irving is attempting in this series: it is a self-portrait of humanity’s vices on the edge of the brink.

 

 

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Great food makes for great living. Felton is not famous for much. Fame isn’t the point in Felton. Feltonians are more concerned with living than being seen, generally, and that means working hard, taking care of family, staying humble and being close to the daily works and wonders of the natural world. Mountain folk are teachers, farmers, healers, arborists, bakers, jazzercise enthusiasts, watercolorists, mud-shoveling, horse-loving, leaf-raking, pie-baking, jeans and t-shirt wearing folks who are the salt of the earth, the water in the river, the roots on the bank. The Cremer House, in this great but humble town, is doing something special: it’s feeding the people of Felton and the Santa Cruz Mountains with cutting edge fine dining. Now, this truly is the best of worlds. Living in the serene and sublime mountains and having access to Pan Seared Arctic Char with Moroccan spice couscous, melted leaks and yogurt dill sauce is not a bad thing.

 

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Back to BBQ! The West Side of Santa Cruz is loving Mission St. BBQ. Finally, there is a great BBQ joint close to home for those of us on this side of the river. The Ingram family is serious about smoked meat and we are the lucky beneficiaries.
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A sense of humor helps to deal with the challenges we face every day. Medical cannabis helps a lot of people to manage their stresses and to medicate their ailments. Since Prop 215 passed in California, patients have been able to procure high quality cannabis. At Therapeutic Healthcare, the bud-tenders are friendly, knowledgable, and fun.
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Harliss Mofoin’ Sweetwater came through and sang some mean and dirty down low blues at Aptos St. His sax player was possessed. The foursome played with the energy of a herd of buffalo.

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Solving Interesting Problems

Yesterday (Monday morning) the day after Valentine’s Day, I woke up at 4:45am as has become my habit. Lemon water drank, coffee brewed, I sat down at the laptop and woke it up with a gesture. Immediately, in my Facebook Timeline, I saw a video that drew my attention. It was a clip from an episode of the television show Nature. This one was following a group of Innuit hunters through the process of building an igloo and going beneath the sea ice during the low portion of a King Tide to hunt for mussels. Watching these people attune themselves to the rhythm of natural cycles in a life and death dance with time inspired me. That’s the kind of thing I like to view: different ways of being that leads to imagining the lives of others.

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Just after sunrise this chunky little barrel kegged through. Photographing the inside of waves, the flares and flashes of light, keeps me connected to the ocean and draws me out to the coastline each morning for sunrise.

Then, wanting something to listen to while I edited photos, I went to Timothy Ferris’ podcast and clicked on his interview with Seth Godin. Timothy Ferris is a self-help guru who is interesting and worth the listen. I always learn cool new things from his podcasts, so they are a go-to edifying source of background noise when I’m working. It’s definitely more than just entertainment, as he is constantly asking questions geared to find actionable takeaways in an effort to always provide value to his followers. Ferris does it right. He’s interested and so he’s interesting.

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We visited Chris LaVeque yesterday at El Salchichero to photograph this awesome Udon in a bowl made by Dark Horse Pottery. He’s doing R&D for his upcoming Matambre Restaurant.

He had high praise for Seth Godin and I was ready to like him too, but upon listening I grew more compelled by the minute. Funny and self aware, Godin is a fount of wisdom and useful advice. He’s the kind of guy you’d be lucky to have as a friend. Non-threatening, but entirely badass, he’s a ninja of thoughtfulness. Out of all of the cool things they discussed in this podcast, however, the one that stuck out the most was about parenting. Godin, in answering Ferris’ question about what advice he might have for parents, said: “Busy is a trap. Busy is a myth. If you spend two hours a day without an electronic device, looking your kid in the eye, talking to them, and solving interesting problems, then you will raise a different kid than someone who doesn’t do that.” Such a simple idea, but profoundly true.

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Last night, I took Ollie to Aptos St. BBQ for dessert and to listen to some live music. She’s learning a few songs, hereself, and it was fun to see Billie on stage singing “Natalie” with the Broken Shades. Live music makes the world a sweeter place.

How we spend our time is the most important decision we make on a daily basis. Carving out two hours a day to spend with your kid solving interesting problems is the most important investment you could possibly make as a parent. The intricacies and nuances of parenting are so varied and important, but spending time is the foundation.

The Megaphone and the Whistle: social media marketing

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Social Media Marketing in 2016 is a new world for businesses in Santa Cruz. Things are evolving both regionally and globally to make it possible for some exciting opportunities to emerge here, today. We have incorporated the Internet into our lives through smart phones, tablets and apps more fully than ever before. The Internet is currently our passport to the larger world. How does it look and feel for your business to be a part of this increasingly connected world? What are the consequences of participating in social media marketing or not?

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One of the main changes the Internet has brought to US American culture if not to global culture as a whole, is the transformation of privacy and publicity. A shift in the form of public and private spheres has taken place. What are privacy and publicity in the digital age? Who has them, how much privacy and publicity can be obtained, and at what cost? How has this shift in the accessibility of public/ private spheres changed our culture? How has this transformation affected your ways of living and your views of culture?

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Privacy has never been a quotient that was given equally to all people. Neither is publicity.

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The ability to keep things private or to broadcast them publicly has always depended upon a subject’s ability to hide or disclose things from and to the public at will. This ability, to keep things concealed or to circulate them, is a form of power. Control of self-representation is key to successful social media marketing. This is the power of social media, generally: you get to tell your own story. Other digital services like Yelp often frustrate business owners who feel victimized by the sometimes wildly erratic criticisms users post on these review sites. Being proactive about your social media marketing is the most effective way of building the image of your business the way you want it to be viewed.

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Exposure: this is the number one change the Internet has facilitated in the world. Social Media Marketing gives you the power to control your business’ exposure.

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It is easier to expose things in the digital age, for good or bad. On the one hand you have crowd-sourcing projects giving exposure to the creative ideas of eco-activists and entrepreneurs, and you also have activist groups like the #BlackLivesMatter movement exposing the frequency of police brutality against disempowered people. Whether it is something you want to promote into greater being or something you want to eradicate from the face of the earth, the Internet has become a forum for public debate. Social Media is a megaphone and a whistle.

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Topics that are trending are the ones that matter to people, but people are not always driven by a love of accuracy or adherence to reality. As a result, being right is not the most important thing: being part of the conversation is.

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Why certain things trend is another question and is full of mysterious processes. On the one hand, you have some sort of indication of group consciousness.

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It was another great week for Jackiemacro as well. Continuing her daily posts she’s kicking ass on Instagram and is starting a new series that will be shown as prints at the Santa Cruz Mountain Brewery in June 2016.

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